One sponsor per issue, in front of the people who read model reviews the day they drop.

Something Big Is Happening is the new publication from Matt Shumer — reviews, prompting guides, and the roundup. It's early. That's the opportunity.

The audienceWho's actually reading

100M+

Reads of the essay this publication grew out of

368K

Followers of @mattshumer_ on X — founders, engineers, investors

Day one

When this audience reads model coverage — they're the early adopters

We're new, and that's the deal. No decade-old list, no inflated impressions — an audience that signed up this month because they want exactly this, and a founding-sponsor rate that's locked for future sends. Subscriber counts and open rates get published here the moment they're real.

The placementOne format · One sponsor

Primary sponsorship

Written natively, clearly labeled

One sponsor per issue. No competing placements, ever.
Up to 75 words plus one CTA link, written in the voice of the publication.
Positioned after the lead — read, not scrolled past.
Selectivity is the product: we only run things we'd actually use. If it's not a fit, we'll say so fast.

Founding sponsor package

Four issues, locked rate, full report

Four consecutive placements at a founding rate that never goes up for you.
Post-send report after every issue: impressions, clicks, and the companies that engaged.
Promo-code tracking so the ROI math is yours, not ours.
Make-good guarantee: if a send underdelivers, the next one's on us.

What runs hereAnd what doesn't

Good fit

AI tools, dev tools, infrastructure, agent products — things this audience evaluates professionally and adopts early. If your users are founders, engineers, and operators working with AI daily, this is the room.

Bad fit

Anything we wouldn't use ourselves. The entire value of this audience is that they trust what runs here — protecting that is worth more than any single placement.

Get started

Tell us your product, budget, and goals.

We reply within 24 hours with availability and the founding rate. No sales team, no deck — you're talking directly to Matt.

sponsor@somethingbigishappening.com

Response within 24 hours