Privacy

What we collect, and why.

Last updated 4 September 2026 · Something Big, LLC

The short version

Something Big, LLC collects information to send the newsletter and resource notifications, run our generators and games, and measure and improve our advertising. This includes information you submit, records of your use of these features, and browser and advertising identifiers. Our generators send your submitted text to OpenAI. Our advertising integrations share the information described below with Meta and OpenAI Ads.

We do not sell subscriber lists for money or give sponsors your readable email address. Sharing identifiers for advertising is described below; hashing an identifier does not make it anonymous.

What you give us

• Your email address — required when you ask for the newsletter or a resource notification.
• Optional newsletter profile answers — your name, your role, how comfortable you are with AI, and what you want to get out of it. Every one of these is skippable, and skipping them doesn’t change what you receive.
• Generator inputs — the goals, references, scene descriptions, and other text you enter to request a generated prompt.
• Additional optional surveys — answers about your company size, industry, role in software purchases, paid tools, and free-text descriptions of what you want AI to help with.
• Game-directory submissions — a game title and link, builder name, and optional social link or contact email. Approved game titles, builder names, and game links are displayed publicly.
• Messages — information you choose to send when you contact us.

Our signup and measurement records

In addition to the subscriber records held by beehiiv, our servers keep subscription-processing, profile, and advertising-measurement records. These can include your email address, name, optional answers and earlier answer revisions, subscriber and confirmation identifiers, subscription status, timestamps, the page or campaign that brought you here, advertising click and browser identifiers, IP address, and browser information.

We use these records to process and confirm requests, save profile answers, retry failed deliveries, avoid duplicate events, understand our audience, and measure and improve advertising. Completing the optional profile can produce an advertising-measurement category based on your role and AI experience. That category does not determine whether you receive the newsletter.

Resource requests

Some pages let you leave your email to hear when a resource is ready. When the form also offers the newsletter, it says so before you subscribe. We save your subscription and a label for the requested resource in beehiiv, so we can send it to the people who asked for it. The optional profile questions work the same way as on our other signup forms.

A request made on a notification-only form remains notification-only; we do not turn that earlier request into a newsletter subscription. Private preview signup pages do not load advertising trackers or report those requests as ad conversions.

To cancel a notification request or remove your address, email [email protected].

Prompt generators

Our prompt generators send the text you enter to OpenAI to produce a response. OpenAI processes that text as part of providing the generation service. This is separate from the OpenAI advertising measurement described below.

After a successful generation, we keep a server-side usage record containing your email address, IP address, the generator used, the time, and the goal, references, or scene description you submitted. These records support usage limits and operation of the generators. Your browser also stores your generator access token and email address so you can return without unlocking it again.

Please do not enter passwords, API keys, or sensitive or confidential information into a generator. Only submit information you have the right to send to us and to the generation provider.

The New York game (/world)

The game requires a name and email address when you create a player profile. We store them on Railway with a player login token, generated public username, newsletter preference, and game progress such as scores, inventory, discoveries, and play statistics. These records remain on the game server between visits, including when you choose not to join the newsletter. Other players can see your generated username and shared gameplay information, including leaderboard scores, but not the name or email address you entered.

Newsletter signup is optional. If the newsletter checkbox is selected when you enter, we send your name and email address to beehiiv for the Something Big newsletter. Leaving it unselected does not prevent you from playing. The game uses IP addresses to limit abusive signup and login attempts; Railway and Cloudflare provide hosting and delivery, and Cloudflare provides performance analytics.

Who else touches it

Our current providers include:

• beehiiv stores the subscriber list and sends the emails. They process it on our instructions — see beehiiv’s privacy policy.
• Railway and Cloudflare host and serve this site.
• OpenAI processes the text submitted to our prompt generators.
• Google Analytics tells us which pages people read. We don’t send it your email address.
• Meta and OpenAI Ads — see below.

Advertising and the Meta pixel

This site uses the Meta pixel and server-to-server event reporting to measure page views, newsletter signups, and optional profile completions, and to improve our advertising.

Depending on the event and the information available, reports to Meta can include SHA-256 hashes of your email address and name, your IP address, browser information, advertising click and browser identifiers, the event time and source page, and categories from your optional profile answers: role, AI experience, and goals. Profile-completion reports also include our subscriber qualification category.

Our server hashes email addresses and names before including them in these reports; it does not include their readable versions. The hashes enable Meta to match information to a person or account. They are not anonymous data.

We also use a hashed copy of our subscriber list to exclude existing subscribers from our ads, so we’re not paying to advertise to people who already read the newsletter.

You can control how Meta uses data about you in your Meta ad preferences. Browser controls and ad blockers can prevent the browser pixel from loading without preventing a subscription. Blocking a browser pixel does not by itself stop the separate reports sent by our server.

Advertising measurement for ads in ChatGPT

We use the OpenAI Ads Measurement Pixel to measure page views and confirmed newsletter signups, so we can understand which ads in ChatGPT bring in subscribers. Completing the optional profile is not required for a signup to count.

For matching, we pass a one-way SHA-256 hash of your email address to the pixel after your signup is confirmed. We do not pass your readable email address, profile answers, or name in these measurement calls. The pixel also uses an advertising click identifier when one is available.

For these OpenAI measurements, our integration honors browser Global Privacy Control and Do Not Track signals. Events that it sends are marked as opted out of future user-level personalization.

Blocking the OpenAI pixel does not affect your subscription or access to resources. Read OpenAI’s measurement documentation for details about the pixel.

Cookies and browser storage

• _fbp, _fbc — Meta browser and click identifiers used for advertising attribution. Our site can also save the click identifier.
• _ga and related — set by Google Analytics.
• __oppref — set by the OpenAI Ads pixel to retain an advertising click identifier for later conversion matching.
• hero_ab, gate_ab, gate_abc, ad_ab_*, ad_fixed_* — remember layout-test assignments or visits to a particular ad-page version.
• sbih_attribution — campaign, landing-page, and advertising-click information, stored in a cookie configured for 90 days and in browser session storage.
• sbih_sub, sbih_reader — local-storage flags that remember reader status and help avoid repeated signup prompts.
• Generator browser storage — pg_token, pg_email, cv_token, and cv_email store access tokens and your readable email address for our generators.
• Signup and session storage — browser session storage can hold an email address, subscription status and confirmation identifiers, profile-draft revision information, attribution, and event markers used to resume requests or avoid duplicate events.
• Game browser storage — nyc.token and nyc.name store your player login token and generated public username so the game recognizes you when you return. nyc.audio stores your audio preferences. These local-storage entries do not contain the name or email address you entered. Game administrators also use an HttpOnly sign-in cookie, nyc_admin.

Retention and deletion

Newsletter, resource-request, game, signup-processing, and generation records are stored in separate systems. Unsubscribing stops newsletter emails; it does not automatically erase these other records. Clearing browser storage does not erase server records or information already sent to a provider.

Our stored signup and profile histories and generator usage logs currently persist until separately removed. To request deletion, contact us at [email protected] and identify the email address and features involved. Applicable deletion rights can cover our own records as well as your newsletter or game profile.

We may need to verify that a request concerns your information before disclosing or deleting it. Your rights and any required response periods depend on applicable law. Where the law permits or requires it, limited records may need to be retained to honor an unsubscribe request, comply with legal obligations, prevent abuse, or resolve a dispute. Deletion from active systems does not necessarily immediately remove every historical or backup copy.

Security and incident notices

No website, email system, storage service, or transmission method can be guaranteed completely secure. Unauthorized access, disclosure, alteration, or loss of information can occur, including through compromised accounts or service providers. We do not guarantee that these events will never happen.

This explanation does not waive our obligations under applicable privacy, data-security, or breach-notification law. Applicable law determines whether an incident requires notice, who must receive it, and the timing and method.

Your choices

• Unsubscribe — every email has a one-click link. It works immediately.
• Delete your data — email [email protected] and we’ll remove you from the list and from any advertising audience. You can also request deletion of our other records as described above.
• Ask what we hold — same address.
• Game profile — to request deletion of your game profile, email [email protected]. Unsubscribing from the newsletter or clearing your browser storage does not delete the profile stored on the game server. Clearing browser storage may also prevent the game from recognizing your existing player profile.

Depending on where you live and which laws apply, you may have additional rights to access, correct, delete, or restrict use of your personal information, including rights concerning advertising disclosures. Some laws define a “sale” or “sharing” more broadly than exchanging a subscriber list for money. Contact us to exercise applicable rights. The OpenAI Ads browser-signal controls described above apply to that integration; they are not a statement that every integration responds to the same signals.

Changes to this policy

We may update this policy as our services and practices change. The date above identifies the current version. Where required by applicable law, we will provide additional notice and obtain consent. A policy update does not by itself authorize a new use of information collected under an earlier policy.

Contact

Something Big, LLC — [email protected]