Privacy

What we collect, and why.

Last updated 4 October 2026 · Something Big, LLC

The short version

Something Big, LLC collects information to send the newsletter and resource notifications, run our generators and games, and measure and improve our advertising. This includes information you submit, records of your use of these features, and browser and advertising identifiers. Our generators send your submitted text to OpenAI. Our advertising integrations share the information described below with Meta and OpenAI Ads.

We do not sell subscriber lists for money or give sponsors your readable email address. Sharing identifiers for advertising is described below; hashing an identifier does not make it anonymous. For new signups in the United States, we may use a provider to match your email address to professional information, as described in “Professional information about your email address.” We use it for our own audience research and advertising, and share totals derived from it with our advertising agency and categories derived from it with Meta, never your readable email address.

What you give us

• Your email address — required when you ask for the newsletter or a resource notification.
• Optional newsletter profile answers — your name, your role (for example your function, or whether you manage a team or are retired), how comfortable you are with AI, and what you want to get out of it. We use your answers to understand our readers and customize your experience. Every one of these is skippable, and skipping them never affects your subscription.
• Generator inputs — the goals, references, scene descriptions, and other text you enter to request a generated prompt.
• Additional optional surveys — answers about your company size, industry, role in software purchases, paid tools, and free-text descriptions of what you want AI to help with.
• Game-directory submissions — a game title and link, builder name, and optional social link or contact email. Approved game titles, builder names, and game links are displayed publicly.
• Messages — information you choose to send when you contact us.
• Pro waitlist — your email address, the country our site detects from your connection, and when you signed up, if you ask to hear when Something Big Pro opens where you are. We use it only to email you once, when Pro opens in your country, and we delete it after that email or 12 months after you signed up, whichever comes first.

Our signup and measurement records

In addition to the subscriber records held by beehiiv, our servers keep subscription-processing, profile, and advertising-measurement records. These can include your email address, name, optional answers and earlier answer revisions, subscriber and confirmation identifiers, subscription status, timestamps, the page or campaign that brought you here, advertising click and browser identifiers, IP address, and browser information.

We use these records to process and confirm requests, save profile answers, retry failed deliveries, avoid duplicate events, understand our audience, and measure and improve advertising. Completing the optional profile can produce an advertising-measurement category based on your role and AI experience. That category does not determine whether you receive the newsletter.

Professional information about your email address

When you sign up with an email address at a company or organization domain (not a personal email service such as Gmail or Outlook), we send that address to a business-information provider, currently Hunter (Hunter Web Services, Inc.), which returns business information (your organization’s name, size and industry, and, where available, your job title and seniority), compiled from public sources and other data suppliers; some of it is estimated. The provider processes your address on our behalf under a data-processing agreement. We store the result in our own private records, not with our email provider. We do not share it with sponsors, partners or our advertising agencies, except the category sent to Meta described below. We currently do not do this for signups from the European Economic Area or the United Kingdom. We use it to understand our audience and to measure and improve our advertising, as described below. To opt out or have this information deleted, email hello@somethingbig.ai.

If you sign up from the United States, we may also send your email address, including a personal address such as Gmail, to a data provider, currently People Data Labs. Where possible we send a one-way hash of your address, not the address itself. The provider returns professional information about you (job title, employer, seniority and industry), compiled from public sources and other data suppliers; some of it is estimated. We store it in our own private records and use it to understand our audience, tailor the offers and content we show you, and measure and improve our advertising. We share it with our advertising agency only as totals by ad campaign (for example, how many readers from a campaign are senior or work in an industry), never person by person and never with your email address. We may include categories derived from it (such as seniority, job function, company size band or industry) in the reports to Meta described in “Advertising and the Meta pixel”. We may describe readers to sponsors in aggregate, never person by person. We don’t sell it for money. It does not affect whether you receive the newsletter. If your browser sends a Global Privacy Control signal, we don’t send your address to this provider. To opt out or have it deleted, write back to any of our emails or to hello@somethingbig.ai. Unsubscribing also stops it.

Resource requests

Some pages let you leave your email to hear when a resource is ready. When the form also offers the newsletter, it says so before you subscribe. We save your subscription and a label for the requested resource in beehiiv, so we can send it to the people who asked for it. The optional profile questions work the same way as on our other signup forms.

A request made on a notification-only form remains notification-only; we do not turn that earlier request into a newsletter subscription. Private preview signup pages do not load advertising trackers or report those requests as ad conversions.

To cancel a notification request or remove your address, email hello@somethingbig.ai.

Prompt generators

Our prompt generators send the text you enter to OpenAI to produce a response. OpenAI processes that text as part of providing the generation service. This is separate from the OpenAI advertising measurement described below.

After a successful generation, we keep a server-side usage record containing your email address, IP address, the generator used, the time, and the goal, references, or scene description you submitted. These records support usage limits and operation of the generators. Your browser also stores your generator access token and email address so you can return without unlocking it again.

Please do not enter passwords, API keys, or sensitive or confidential information into a generator. Only submit information you have the right to send to us and to the generation provider.

The New York game (/world)

The game requires a name and email address when you create a player profile. We store them on Railway with a player login token, generated public username, newsletter preference, and game progress such as scores, inventory, discoveries, and play statistics. These records remain on the game server between visits, including when you choose not to join the newsletter. Other players can see your generated username and shared gameplay information, including leaderboard scores, but not the name or email address you entered.

Newsletter signup is optional. If the newsletter checkbox is selected when you enter, we send your name and email address to beehiiv for the Something Big newsletter. Leaving it unselected does not prevent you from playing. The game uses IP addresses to limit abusive signup and login attempts; Railway and Cloudflare provide hosting and delivery, and Cloudflare provides performance analytics.

Our plugin in ChatGPT (Something Big Prompts)

When one of our tools needs text, ChatGPT sends it to our server. When you ask for a prompt, that is the task you describe (for example, "an executive summary for my CFO"). For a prompt, ChatGPT may also send the names of fields it can already fill (like AUDIENCE), never your answers; anything else is discarded without being logged. When you ask which ChatGPT setting to use, ChatGPT sends only a task type and, if you mentioned it, your ChatGPT plan type (Free, Go, Plus, Pro or Business), both from fixed lists. The tool that gives ChatGPT Matt's prompting method takes no input at all, so using it sends us nothing you wrote.

We use that text only to find the matching prompt or setting and send it back. We do not store or log it.

Our own records keep only counts of which tools were used, whether they worked and how long they took. Those counts contain no text, no account, no email address and no ChatGPT identifier. Our hosting provider, Railway, keeps standard request logs for operating the service, which can include IP addresses; we don't add anything you write to them.

ChatGPT may also send an anonymous identifier, a language setting and a rough location with a request. We use the identifier and the connection's network address only in memory, to stop too many requests at once, and do not store either. We don't use the language setting or location.

The plugin has no account and never asks for your email address. It sets no cookies, loads no advertising trackers, and sends nothing to Meta, OpenAI Ads, X, Hunter or People Data Labs.

Links in the plugin open pages on somethingbig.ai, which follow the rest of this policy, or OpenAI's own pages (ChatGPT and OpenAI's help articles), which follow OpenAI's. How OpenAI handles your ChatGPT conversations is covered by OpenAI's own privacy policy.

To stop using the plugin, remove it in ChatGPT. Questions: hello@somethingbig.ai.

Who else touches it

Our current providers include:

• beehiiv stores the subscriber list and sends the emails. They process it on our instructions — see beehiiv’s privacy policy.
• Railway and Cloudflare host and serve this site.
• OpenAI processes the text submitted to our prompt generators.
• Stripe processes payments for Something Big Pro. We don’t receive or store your full card number. See Stripe’s privacy policy. If your checkout says “Sold through Link”, Link, a Stripe company, handles the payment as merchant of record under its own privacy policy.
• Google Workspace hosts our email inboxes, including messages you send to us and to our email AI.
• Anthropic’s Claude reads the questions Something Big Pro members email to our email AI and writes the answers. Our Anthropic accounts are set so Anthropic doesn’t train its models on them, except for any message Anthropic flags for a safety review.
• Google Analytics tells us which pages people read. We don’t send it your email address.
• Hunter receives work email addresses and returns business information about them, as described in “Professional information about your email address.”
• People Data Labs receives the email addresses (or a one-way hash of them) of new US signups and returns professional information, as described in “Professional information about your email address.”
• Meta and OpenAI Ads — see below.

Advertising and the Meta pixel

This site uses the Meta pixel and server-to-server event reporting to measure page views, newsletter signups, and optional profile completions, and to improve our advertising.

Depending on the event and the information available, reports to Meta can include SHA-256 hashes of your email address and name, your IP address, browser information, advertising click and browser identifiers, the event time and source page, and categories from your optional profile answers (role, AI experience and goals) or professional-profile categories (such as seniority, job function, company size band or industry) derived from the business or professional information described above. Profile-completion and qualification reports also include our subscriber qualification category.

Our server hashes email addresses and names before including them in these reports; it does not include their readable versions. The hashes enable Meta to match information to a person or account. They are not anonymous data.

We also use a hashed copy of our subscriber list to exclude existing subscribers from our ads, so we’re not paying to advertise to people who already read the newsletter.

You can control how Meta uses data about you in your Meta ad preferences. Browser controls and ad blockers can prevent the browser pixel from loading without preventing a subscription. Blocking a browser pixel does not by itself stop the separate reports sent by our server.

Global Privacy Control. If your browser sends a Global Privacy Control signal, we do not load the Meta pixel, and our server does not send Meta reports about your signup or your profile answers. Your subscription works the same either way.

Advertising measurement for ads in ChatGPT

We use the OpenAI Ads Measurement Pixel to measure page views and confirmed newsletter signups, so we can understand which ads in ChatGPT bring in subscribers. Completing the optional profile is not required for a signup to count.

For matching, we pass a one-way SHA-256 hash of your email address to the pixel after your signup is confirmed. We do not pass your readable email address, profile answers, or name in these measurement calls. The pixel also uses an advertising click identifier when one is available.

For these OpenAI measurements, our integration honors browser Global Privacy Control and Do Not Track signals. Events that it sends are marked as opted out of future user-level personalization.

Blocking the OpenAI pixel does not affect your subscription or access to resources. Read OpenAI’s measurement documentation for details about the pixel.

Advertising measurement on X

Our X pixel measures site visits. When our signup service verifies a new, active newsletter subscription, our conversion integration can send X an opaque conversion identifier to help measure advertising results and avoid duplicates. These conversion calls do not include your email address, its hash, subscriber ID, name, or profile answers. The X pixel can use browser and advertising-click identifiers, and it can send X a hashed (SHA-256) form of an email address you enter on our pages, to match your visit to an X account. If your browser sends a Global Privacy Control signal, we do not load the X pixel.

Our signup-conversion integration honors Global Privacy Control, Do Not Track, and an explicit advertising-measurement denial available to it. Blocking measurement does not affect your signup. The base pixel is loaded separately through Google Tag Manager.

Cookies and browser storage

• _fbp, _fbc — Meta browser and click identifiers used for advertising attribution. Our site can also save the click identifier.
• _ga and related — set by Google Analytics.
• __oppref — set by the OpenAI Ads pixel to retain an advertising click identifier for later conversion matching.
• hero_ab, gate_ab, gate_abc, ad_ab_*, ad_fixed_* — remember layout-test assignments or visits to a particular ad-page version.
• sbih_attribution — campaign, landing-page, and advertising-click information, stored in a cookie configured for 90 days and in browser session storage.
• sbih_li — a short-lived flag, kept in a cookie for 30 minutes and in browser session storage, that switches off Meta advertising measurement for visits arriving from certain sources. It holds no identifier, and only our page’s own script uses it.
• sbih_ss_arm — the version of our after-signup screen you’re assigned when you sign up, kept in a cookie for 30 days and in browser local storage until you clear it, so we can compare the versions, including which one led to a Something Big Pro purchase. Our pages and our checkout read it. Related ss_sent_ flags in local storage stop the same screen event from being counted twice. None of these hold an identifier.
• sbih_sub, sbih_reader — local-storage flags that remember reader status and help avoid repeated signup prompts.
• Generator browser storage — pg_token, pg_email, cv_token, and cv_email store access tokens and your readable email address for our generators.
• Signup and session storage — browser session storage can hold an email address, subscription status and confirmation identifiers, profile-draft revision information, attribution, and event markers used to resume requests or avoid duplicate events.
• Game browser storage — nyc.token and nyc.name store your player login token and generated public username so the game recognizes you when you return. nyc.audio stores your audio preferences. These local-storage entries do not contain the name or email address you entered. Game administrators also use an HttpOnly sign-in cookie, nyc_admin.

Retention and deletion

Newsletter, resource-request, game, signup-processing, and generation records are stored in separate systems. Unsubscribing stops newsletter emails; it does not automatically erase these other records. Clearing browser storage does not erase server records or information already sent to a provider.

Our stored signup and profile histories and generator usage logs currently persist until separately removed. To request deletion, contact us at hello@somethingbig.ai and identify the email address and features involved. Applicable deletion rights can cover our own records as well as your newsletter or game profile.

We may need to verify that a request concerns your information before disclosing or deleting it. Your rights and any required response periods depend on applicable law. Where the law permits or requires it, limited records may need to be retained to honor an unsubscribe request, comply with legal obligations, prevent abuse, or resolve a dispute. Deletion from active systems does not necessarily immediately remove every historical or backup copy.

Security and incident notices

No website, email system, storage service, or transmission method can be guaranteed completely secure. Unauthorized access, disclosure, alteration, or loss of information can occur, including through compromised accounts or service providers. We do not guarantee that these events will never happen.

This explanation does not waive our obligations under applicable privacy, data-security, or breach-notification law. Applicable law determines whether an incident requires notice, who must receive it, and the timing and method.

Your choices

• Unsubscribe — every email has a one-click link. It works immediately.
• Delete your data — email hello@somethingbig.ai and we’ll remove you from the list and from any advertising audience. You can also request deletion of our other records as described above.
• Ask what we hold — same address.
• Game profile — to request deletion of your game profile, email hello@somethingbig.ai. Unsubscribing from the newsletter or clearing your browser storage does not delete the profile stored on the game server. Clearing browser storage may also prevent the game from recognizing your existing player profile.

Depending on where you live and which laws apply, you may have additional rights to access, correct, delete, or restrict use of your personal information, including rights concerning advertising disclosures. Some laws define a “sale” or “sharing” more broadly than exchanging a subscriber list for money. Contact us to exercise applicable rights. The OpenAI Ads browser-signal controls described above apply to that integration; they are not a statement that every integration responds to the same signals.

Changes to this policy

We may update this policy as our services and practices change. The date above identifies the current version. Where required by applicable law, we will provide additional notice and obtain consent. A policy update does not by itself authorize a new use of information collected under an earlier policy.

Contact

Something Big, LLC — hello@somethingbig.ai