Claude prompts for branding

Build a practical brand foundation for [BUSINESS OR PRODUCT] aimed at [PRIMARY AUDIENCE]. The offer is [OFFER AND CUSTOMER OUTCOME]. Use these facts, customer evidence, and constraints: [PROOF, CONTEXT, AND CONSTRAINTS]. Existing alternatives or competitors are [ALTERNATIVES AND COMPETITORS]. The desired action is [PRIMARY CALL TO ACTION].

Do not invent customer research, market leadership, testimonials, performance claims, certifications, or differentiation. If the evidence is thin, mark it as a hypothesis to validate.

Produce these sections:
1. Audience definition: the primary segment, its job-to-be-done, triggering moment, stakes, buying objections, and language it is likely to recognize. Avoid demographic filler unless it changes the buying context.

2. Positioning statement: one sentence in the form “For [audience] who [need], [brand] is the [category] that [primary benefit] because [credible reason to believe].”
3. Brand promise and boundaries: a 35-50 word promise, plus three things the brand should not claim or try to be.
4. Message architecture: three pillars, each with a customer-relevant claim, proof available today, and one example message. Do not repeat the same benefit under different labels.
5. Voice guide: 5 paired rules showing preferred and avoided language, calibrated to this audience and category.
6. Conversion copy: a homepage hero with headline, subhead, and CTA; then three CTA alternatives for different levels of buyer readiness.
7. Validation plan: five interviews, tests, or evidence-gathering steps that could disprove the positioning.

Before answering, check that each claim has evidence or is labeled a hypothesis, and that the CTA logically follows the offer and buying stage. Ask up to 3 clarifying questions only if a required input is missing.

Create a naming brief for [OFFER] for [AUDIENCE]. The brand should signal [DESIRED ASSOCIATIONS] and avoid [ASSOCIATIONS TO AVOID]. List [COMPETITORS OR CATEGORY TERMS] that we should not resemble. Produce 6 naming territories, each with a strategic idea, linguistic cues, 5 sample names, pronunciation notes, and obvious confusion or trademark-screening concerns. Do not claim names are legally available. Favor names that can be spoken, spelled, and searched by the intended audience. Before answering, flag territories that depend on unexplained metaphors. Ask up to 3 questions only if required input is missing.

Create a usable brand voice guide for [BRAND] using [POSITIONING AND AUDIENCE] and these examples of current writing: [SAMPLE COPY]. Produce four voice traits, each with a definition, a tension to manage, three do examples, and three avoid examples. Then rewrite [EXAMPLE MESSAGE] in the approved voice for [CHANNEL]. Preserve factual claims and required legal language; do not add personality at the expense of clarity. Before answering, identify contradictions in the supplied copy and flag phrases that sound generic within the category. Ask up to 3 questions only if required input is missing.

Prepare a positioning workshop for [PRODUCT] serving [AUDIENCE] with these known facts: [CUSTOMER EVIDENCE AND OFFER]. Produce three distinct positioning territories, not minor headline variations. For each, include target buyer, problem frame, category choice, promised outcome, reason to believe, main objection, and what evidence would validate it. Add a 60-minute workshop agenda and a decision scorecard weighted by relevance, credibility, distinctiveness, and strategic fit. Do not present assumptions as research findings. Before answering, flag missing evidence that could reverse the choice. Ask up to 3 questions only if required input is missing.