Act as a senior B2B or B2C marketing strategist. Build a practical marketing campaign for [BUSINESS AND OFFER] aimed at [TARGET AUDIENCE]. The campaign goal is [CAMPAIGN GOAL], and it will run through [CHANNELS AND BUDGET]. Use only the facts, proof, pricing, and constraints in [AVAILABLE EVIDENCE AND RULES]. First, identify the audience's likely job, problem, current alternative, buying friction, and the one outcome this offer can credibly promise. Do not claim market leadership, savings, results, customer stories, or features that are not in my input. Produce these sections:
1. A campaign brief of 180-250 words: audience, insight, offer, message, objection handling, primary CTA, and success metric. 2. Three message angles. For each, give a headline, supporting line, proof point, and the audience objection it addresses. 3. One channel plan: recommend the role of each named channel, format, targeting or audience segment, cadence, and CTA. If a channel is unsuitable for the goal, say why. 4. Draft one primary asset appropriate to the highest-priority channel: 120-180 words for email or landing-page copy, or 3-5 short social posts. Include one clear CTA and no more than one secondary action. 5. A measurement plan with leading indicators, conversion event, and a simple test of one variable at a time. Before answering, check that every claim is supported by my evidence and that the CTA matches the campaign goal. Flag missing proof, compliance risk, or an audience assumption that needs validation. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BUSINESS AND OFFER] | Describe the business, product or service, price or offer terms, and what makes it useful. | Northline Payroll, a payroll and time-tracking service for firms with 20-150 staff; offer is a free payroll audit and 30-day guided migration. |
| [TARGET AUDIENCE] | Name the specific customer segment, its role or situation, and any relevant buying context. | Operations managers at independent construction companies in Ohio who currently use spreadsheets and an outsourced payroll bureau. |
| [CAMPAIGN GOAL] | State the desired action and success target, such as booked demos or trial sign-ups. | Generate 25 qualified payroll-audit bookings in six weeks. |
| [CHANNELS AND BUDGET] | List the channels available, campaign timing, and any spending or production limits. | LinkedIn organic posts, a 1,200-contact email list, and $2,000 for LinkedIn ads; no new video production. |
| [AVAILABLE EVIDENCE AND RULES] | Paste approved claims, customer proof, brand voice notes, legal restrictions, and facts the campaign may use. | Approved proof: setup support is included, same-day US support, and customers can export job-cost reports. Do not promise tax-error prevention or savings. Tone: practical, not flashy. |
How to use
- Replace every bracketed field with approved facts, especially the proof and restrictions.
- Paste the full prompt into your AI tool and answer any essential clarification questions.
- Check the brief for a single audience, one primary CTA, and claims your team can substantiate.
- Follow up with: “Turn message angle 2 into two landing-page hero sections and three LinkedIn ad variants without adding claims.”
Variations
Launch email
Use this when the campaign is primarily an email launch to existing contacts.
Write a launch email sequence for [OFFER] to [EMAIL AUDIENCE]. Use these approved facts and restrictions: [PROOF AND RULES]. The desired action is [CTA]. Create three emails: announcement, objection-handling, and final reminder. Give each a subject line, preview text, 130-170 word body, and one CTA. Segment any message that would not fit all recipients. Check that urgency is factual and every performance claim is supported.
Local promotion
Use this when a local business needs a short promotion plan.
Create a 30-day local marketing plan for [LOCAL BUSINESS AND OFFER] serving [SERVICE AREA AND CUSTOMER]. My available channels are [LOCAL CHANNELS], and my budget is [BUDGET]. Produce a weekly schedule, one Google Business Profile post, one neighborhood partnership idea, and two paid-ad concepts. State the conversion event and how to track it. Do not invent reviews, locations, discounts, or availability. Check that the call to action can be completed locally.
Sales enablement
Use this when marketing needs materials that help a sales team open conversations.
Create a sales-enablement message kit for [PRODUCT] aimed at [BUYER ROLE] who face [BUSINESS PROBLEM]. Use only [APPROVED PROOF]. Produce a one-sentence positioning statement, five discovery questions, a 90-word outreach email, a 45-second call opener, and responses to three likely objections. Tie each response to a specific fact rather than vague reassurance. Flag claims that require customer evidence, legal approval, or a product demonstration.
Tips
- Choose one audience segment with a shared buying context; “small businesses” is usually too broad to produce a useful message.
- Give the model a list of approved proof before asking for copy, because unsupported outcomes often appear in first drafts.
- Keep the primary CTA proportional to buyer readiness: a demo or consultation suits complex offers, while a purchase CTA suits low-friction offers.
- Test one meaningful variable at a time, such as the problem framing or offer, rather than changing the audience, headline, and CTA together.
FAQ
Can AI create a complete marketing strategy from a short product description?
It can propose a starting strategy, but market claims and audience assumptions need evidence from customers, sales calls, analytics, or research.
What proof should I give the prompt?
Use approved product facts, verified results, customer quotes you have permission to use, pricing terms, and known limitations.
Should the same campaign run on every channel?
Keep the core message consistent, but adapt the format, level of detail, and CTA to how people use each channel.