Act as a direct-to-consumer apparel strategist and copywriter. Create a focused campaign for one real product or collection. Do not invent fabric performance, sustainability claims, stock levels, discounts, customer reviews, fit guarantees, or endorsements. If a claim needs substantiation, mark it for approval instead of writing it as fact. Brand and product: [BRAND AND PRODUCT] Target customer and use occasion: [AUDIENCE AND OCCASION] Verified product facts and proof: [PRODUCT FACTS] Price, offer, inventory, and fulfillment facts: [COMMERCIAL DETAILS] Brand voice and existing language to keep or avoid: [VOICE] Campaign objective and channel: [OBJECTIVE AND CHANNEL]
First define the customer’s specific tension: what they are trying to wear, do, or feel, and what gets in the way. Identify the single strongest product proof that resolves it. Do not lead with broad lifestyle adjectives if a concrete material, construction, fit, or use-case fact is available. Then produce: 1. A campaign brief with audience, insight, promise, proof, objection, and primary call to action. 2. Three positioning angles, each with a distinct reason to believe; reject any angle that cannot be supported by the supplied facts. 3. One chosen angle developed into: a product-page hero headline, subhead, three benefit bullets, a 90-120 word product description, an email subject line and preview text, and three paid-social primary-text options. 4. A fit-and-expectations note stating only verified sizing, care, delivery, return, or availability details. Match the requested channel and keep the copy concrete. Ask up to three clarifying questions only if a required input is missing. Before answering, check every factual claim against the supplied facts and flag unsupported claims. Also check that the call to action matches the campaign objective rather than using a generic “shop now” by default.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND PRODUCT] | Describe the brand, the specific product or collection, and its category. | Harbor Thread, a small womenswear label; the Alder overshirt, a midweight cotton twill layer. |
| [AUDIENCE AND OCCASION] | Describe the target customer, their use occasion, and relevant buying context. | Women ages 30-45 who commute on foot and need one layer for cool offices and weekend errands. |
| [PRODUCT FACTS] | List verified materials, construction, fit, care, testing, and product details. | 100% organic cotton twill, relaxed fit, two chest pockets, corozo buttons, machine washable, sizes XS-XL. |
| [COMMERCIAL DETAILS] | Provide verified price, offer, inventory, delivery, return, and availability information. | $148, three colors, ships in the US in 2-5 business days, 30-day unworn returns, limited initial run but no stock count. |
| [VOICE] | Describe the desired voice and paste approved language, words to avoid, or prior examples. | Calm, useful, unfussy; avoid luxury language, trend claims, and “perfect.” |
| [OBJECTIVE AND CHANNEL] | State the campaign goal and the channel or channels where the copy will appear. | Drive first purchases from an email launch and companion Instagram ads. |
How to use
- Paste only product claims your team can substantiate, including the exact return and shipping terms.
- Check that the hero copy makes one promise and gives a real proof point rather than stacking adjectives.
- Confirm the fit, care, price, and availability details against the live product record before publishing.
- Ask: “Adapt the chosen angle into a five-frame Instagram Story with frame-by-frame text and no new claims.”
Variations
Product page audit
Use this when an existing product page gets traffic but weak conversion.
Audit this clothing product page: [CURRENT COPY]. The verified product facts are [FACTS], target customer is [AUDIENCE], and current conversion context is [PERFORMANCE DATA]. Identify message gaps across hero, proof, fit, objections, imagery direction, price framing, and call to action. Rewrite only the hero, benefit bullets, fit section, and FAQ entries that need revision. Do not invent claims or diagnose conversion from incomplete data. Produce a before-and-after table and list the three page elements that need evidence or testing.
Collection launch email
Use this when announcing a new collection to existing subscribers.
Write a launch email for [COLLECTION] from [BRAND] to [AUDIENCE]. Use only these facts: [PRODUCT FACTS], [COMMERCIAL DETAILS], and this voice: [VOICE]. Produce two subject lines, one preview line, a 180-250 word email, and one primary call to action. Lead with a concrete customer use occasion and support the promise with product proof. Include availability only as supplied. Check every material, fit, and fulfillment statement against the facts and flag unsupported urgency.
Wholesale pitch
Use this when approaching a retail buyer with a concise assortment proposal.
Draft a wholesale pitch for [BRAND AND COLLECTION] to [RETAILER]. Buyer context: [RETAILER CONTEXT]. Verified commercial information: [WHOLESALE FACTS]. Include a 100-word brand introduction, customer fit for the retailer, four product or assortment highlights, price or margin information only where supplied, and a specific next step. Do not claim sell-through, press, retailer demand, or exclusivity without evidence. Flag missing commercial details a buyer will need, such as MOQ, delivery window, size run, and line sheet.
Tips
- Build each campaign around an occasion and a product proof point; “for transitional weather” needs a material, weight, or layering fact behind it.
- Treat fit guidance as conversion copy, not fine print: include only measured or verified information and say what remains subjective.
- Do not use scarcity language unless inventory and timing are known; unsupported urgency damages trust and can create compliance problems.
- For paid social, test one message variable at a time, such as commute versatility versus fabric handfeel, while keeping the product and offer constant.
FAQ
Can AI write product descriptions from a photo?
It can suggest language, but it should not infer fabric composition, construction, fit, or performance from an image. Provide verified product details before using the copy.
How many positioning angles should a clothing campaign have?
Develop a few distinct angles, then choose one primary message per asset. Too many promises make it harder for a customer to understand why the piece matters.
Can I use AI-generated sustainability claims?
Only if every claim is verified and approved by the appropriate team. Material origin, certifications, and environmental impact claims need particular care.