ChatGPT prompt for competitive analysis

Conduct a competitive analysis for [COMPANY OR PRODUCT] in [MARKET AND GEOGRAPHY]. The decision this analysis must inform is [DECISION]. Our target customer and job to be done are [TARGET CUSTOMER]. Analyze these competitors or alternatives: [COMPETITOR LIST]. Use only the evidence provided here, including notes, URLs, pricing pages, reviews, sales-call notes, and research: [EVIDENCE].

Ask up to 3 clarifying questions only if a required input is missing. Then produce:
1. An executive summary with the decision, strongest evidence, recommendation, and confidence level.
2. A comparison table for each competitor covering target segment, core job, offering, pricing or packaging, distribution, proof points, switching costs, strengths, weaknesses, and evidence source. Mark unknowns as unknown.
3. A market map that separates direct competitors, indirect alternatives, and “do nothing” or internal-workaround options.
4. Three defensible positioning options for us, each with target segment, message, required capability, risk, likely competitor response, and the evidence that supports it.
5. One recommended option, the assumptions that could invalidate it, and a 30-day validation plan with interviews, tests, or data to collect.

Do not infer product features from brand reputation, turn review anecdotes into market-wide facts, or confuse a competitor's stated positioning with customer perception. Separate verified facts, reasonable inferences, and unanswered questions. Include price only with its date, plan, and unit when supplied. Do not recommend copying a feature without identifying the customer problem and tradeoff it addresses.

Before answering, check that every comparison criterion is applied consistently and that the recommendation follows from evidence rather than the most detailed competitor. Flag evidence older than [EVIDENCE CUTOFF] or claims that require current verification.

Assess whether [FEATURE] is a competitive requirement for [PRODUCT] serving [CUSTOMER]. Compare it with [COMPETITORS] using this evidence: [EVIDENCE]. Produce a table of each competitor's relevant workflow, constraints, and proof; explain the customer problem the feature solves; identify substitutes; and recommend build, partner, defer, or reject. Include effort and adoption risks only when supported by inputs. Separate facts from inference and list the smallest validation test. Do not assume a competitor feature drives buying decisions.

Analyze these [NUMBER] sales wins and losses for [OFFER]: [DEAL NOTES]. The target segment is [SEGMENT]. Produce a coded summary of stated reasons, recurring objections, competitor mentions, decision criteria, evidence strength, and gaps in note-taking. Then recommend three changes to discovery, positioning, or qualification, with the supporting deal evidence. Do not treat a salesperson's interpretation as a customer quote. Flag conclusions based on fewer than three comparable deals.

Compare the packaging and pricing of [PRODUCT] against [COMPETITORS] for [SEGMENT], using [DATED PRICING EVIDENCE]. Produce a table with plan, price, billing unit, included limits, implementation cost, discount conditions, and date checked. Identify which value metric each vendor uses and three possible packaging hypotheses for us. Mark unavailable prices unknown. Do not convert currencies, annualize discounts, or claim price leadership unless the inputs support it.