Create a copy-paste AI prompt pack for my copywriting work. Brand and offer: [BRAND AND OFFER] Audience: [AUDIENCE] Voice rules: [VOICE RULES] Evidence and claims: [EVIDENCE AND CLAIMS] Channels: [CHANNELS] Ask up to 3 clarifying questions only if a required input is missing. Do not invent testimonials, performance figures, customer objections, product features, legal claims, or competitive facts. Return 8 ready-to-use prompts, each 90 to 150 words, with its own placeholders in square brackets. Cover: extracting a creative brief from messy notes; turning customer language into a message map; generating distinct angles; drafting a landing-page section; writing subject lines and preview text; adapting one approved idea across [CHANNELS]; editing for voice and specificity; and checking claims before publication. Each prompt must state the deliverable, audience, constraints, and output format. Make the copy prompts require a clear value proposition, concrete proof, objection handling where relevant, and one intended action. For the editing prompt, require a change log that explains cuts, rewrites, and unresolved gaps. For channel adaptation, preserve the core claim while changing structure rather than merely shortening it. Organize the result in a table with task, prompt, and best input to provide. Before answering, verify that no prompt asks the model to fabricate proof or imitate a living writer’s exact style. Flag any channel-specific compliance concern that depends on information I did not provide.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND OFFER] | Describe the company, product or service, price context, and primary customer outcome. | Harbor Desk sells a $19-per-user shared inbox for small property-management teams; it assigns tenant requests and shows response time. |
| [AUDIENCE] | Describe the specific reader, their situation, priorities, and likely objections. | Operations managers at 20–100 unit property firms who lose requests across personal email and want less resident follow-up. |
| [VOICE RULES] | Paste the approved tone, word choices, reading level, and phrases to avoid. | Calm, practical, short sentences; avoid hype, “revolutionary,” and exclamation marks. |
| [EVIDENCE AND CLAIMS] | List verified facts, approved proof points, testimonials, and claims that need qualification. | Approved: shared assignment, tags, and response-time reporting. Customer quote: “We stopped forwarding maintenance emails around.” Do not claim time saved. |
| [CHANNELS] | List the formats you regularly write, such as web pages, email, paid social, or sales enablement. | Homepage, onboarding email, LinkedIn organic posts, sales one-pagers. |
How to use
- Paste your actual proof points and voice guide before asking for a prompt pack.
- Use the research and message-map prompts before asking for a draft; they expose missing evidence early.
- For every draft, compare the main claim against your approved claims list and remove unsupported specificity.
- Send this follow-up: “Use Angle 3 and these customer notes. Draft a 250-word homepage hero and problem section, then list every claim that needs approval.”
Variations
Landing page
Use this when one offer needs a conversion-focused page outline and first draft.
Draft a landing page for [OFFER] aimed at [AUDIENCE] using only [APPROVED EVIDENCE]. The conversion action is [CTA]. Produce a section-by-section outline, then 500 to 700 words of copy: hero, problem, mechanism, benefits, proof, objection handling, and CTA. Mark every statement that is an inference rather than supplied fact. Follow [VOICE RULES]. Do not invent results, testimonials, integrations, or urgency. Ask up to 3 clarifying questions only if essential information is missing.
Email sequence
Use this when you need a short nurture sequence after a signup.
Write a [NUMBER]-email nurture sequence for people who [SIGNUP CONTEXT]. The offer is [OFFER], the audience is [AUDIENCE], and approved evidence is [EVIDENCE]. For each email provide subject line, preview text, body under [WORD LIMIT] words, one CTA, and its job in the sequence. Make each email advance a different objection or decision point. Follow [VOICE RULES]. Flag unsupported claims rather than creating them. Ask up to 3 clarifying questions only if required inputs are missing.
Copy critique
Use this when a draft exists but is not performing or feels generic.
Critique this [CHANNEL] draft: [DRAFT]. Judge it against [AUDIENCE], [OFFER], [VOICE RULES], and [APPROVED CLAIMS]. Return: the reader’s likely takeaway, unclear or unsupported claims, places where the value proposition is vague, missing objections, and a prioritized rewrite plan. Then rewrite only the three weakest passages, preserving facts and intended meaning. Do not rewrite the entire piece or manufacture proof. Ask up to 3 clarifying questions only if an essential criterion is missing.
Tips
- Build a claim inventory before drafting: source, exact wording, qualification, and the person who can approve it.
- Use customer interviews for language and motivations, but do not convert one customer’s experience into a universal outcome.
- Give each section one job; a hero earns attention, proof reduces doubt, and a CTA asks for one next action.
- When adapting copy, rewrite the opening, proof order, and call to action for the channel instead of pasting the same paragraph everywhere.
FAQ
Can I use AI-generated copy without editing it?
Treat it as a draft. A writer still needs to check factual claims, voice, legal restrictions, and whether the message reflects real customer insight.
How do I keep AI from making up testimonials?
Provide approved source material and explicitly require the model to label missing proof. Never ask it to “add social proof” unless you supplied it.
Should I ask AI for many headline options?
Yes, but group them by message angle and evaluate them against the same audience insight. A long random list is less useful than a few testable positions.