Create a Google Search Ads campaign for [BUSINESS AND OFFER] aimed at [TARGET CUSTOMER]. The conversion I want is [PRIMARY CONVERSION], and the offer details, restrictions, price, and proof I can support are: [OFFER FACTS AND PROOF]. My landing page or destination is [LANDING PAGE DETAILS]. Start by stating the search intent we should target and the intent we should exclude. Build a campaign plan with 2 to 4 tightly themed ad groups, not one oversized keyword list. For each ad group, provide 8 to 15 keyword ideas grouped by match type: exact, phrase, and broad only where appropriate. Include a negative-keyword list with likely research, jobs, free, competitor, irrelevant audience, and low-intent terms only when justified by this offer. Then write for each ad group:
1. 12 responsive-search-ad headlines, each 30 characters or fewer. 2. 4 descriptions, each 90 characters or fewer. 3. Suggested sitelinks, callouts, and structured snippets that I can truthfully support. 4. A clear recommendation for the landing-page headline, proof, form or checkout, and message match. Return a table followed by a launch checklist covering conversion tracking, geographic settings, budget test assumptions, policy-sensitive claims, and search-term review cadence. Do not invent prices, outcomes, certifications, guarantees, reviews, or competitor comparisons. Before answering, verify every ad claim against my supplied facts and flag any asset that might violate Google Ads policy or send traffic to a mismatched page. Ask up to 3 clarifying questions only if required information is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BUSINESS AND OFFER] | Describe what you sell and the specific product, service, or promotion to advertise. | Northline Bookkeeping offers monthly bookkeeping for U.S. design studios with 2-15 employees. |
| [TARGET CUSTOMER] | Describe the buyer, their situation, location if relevant, and the problem they are trying to solve. | Owners of small design studios in the United States who are behind on monthly reconciliations and need reliable books for tax time. |
| [PRIMARY CONVERSION] | State the action you want ad visitors to take, such as booking a demo or purchasing. | Book a 20-minute discovery call. |
| [OFFER FACTS AND PROOF] | List accurate pricing, eligibility, differentiators, restrictions, and evidence you can substantiate. | Plans start at $450 per month. Services include monthly reconciliations and financial reports. The firm has worked with 18 design studios; no guaranteed tax savings. |
| [LANDING PAGE DETAILS] | Paste the page URL content or describe its headline, form, call to action, and key sections. | Page headline: Bookkeeping for Design Studios. It has a short intake form, services list, client logos with permission, and a booking link. |
How to use
- Use the actual landing-page copy so the ads promise only what a visitor will find.
- Set one conversion action for the first test; do not mix newsletter signups and paid consultations in the same evaluation.
- Check character counts and policy flags before loading assets into Google Ads.
- Follow up with: “Turn ad group [NAME] into a 30-day testing plan at [DAILY BUDGET], including what result would justify pausing a keyword.”
Variations
Negative keywords
Use when search terms are bringing low-quality traffic.
Review these Google Ads search terms: [SEARCH TERMS]. My offer is [OFFER], target customer is [AUDIENCE], and desired conversion is [CONVERSION]. Classify every term as keep, add as negative, or investigate. For negative recommendations, explain the irrelevant intent and recommend campaign-level or ad-group-level placement. Do not exclude terms merely because they have not converted in a small sample. Return a table and a separate list of negatives that could accidentally block valuable traffic.
Performance diagnosis
Use when a search campaign is spending but underperforming.
Diagnose this Google Search Ads performance data: [CAMPAIGN DATA]. The business goal is [GOAL], landing-page details are [LANDING PAGE], and current campaign setup is [SETTINGS]. Separate likely issues in query quality, ad relevance, bidding, conversion measurement, and landing-page friction. Rank fixes by expected impact and implementation effort. State what data is insufficient for a conclusion. Provide a two-week experiment plan with one primary metric and one guardrail metric for each test.
Local service ads
Use when advertising a location-based service.
Create a Google Search Ads plan for [LOCAL SERVICE] in [SERVICE AREA] aimed at [CUSTOMER]. Include service-specific high-intent keyword themes, location modifiers, exclusions for areas I do not serve, and ad copy within Google character limits. Use only these claims and offers: [VERIFIED FACTS]. Recommend call, lead-form, or booking conversion based on the customer’s urgency. Include a schedule recommendation and notes on local proof the landing page must show. Do not claim licensing or availability unless supplied.
Tips
- Group keywords by the same underlying need; “bookkeeper for design studios” and “free bookkeeping spreadsheet” should not share an ad group.
- Match the first landing-page headline to the searcher’s problem and the central ad promise before adding more copy.
- Use broad match only with reliable conversion tracking, meaningful negatives, and enough budget to evaluate queries rather than clicks alone.
- Keep claims about savings, results, speed, and pricing documented; ad-policy problems often begin with an unsupported shorthand claim.
FAQ
How many keywords should an ad group have?
Use enough closely related terms to cover the intent, often 8 to 15 at launch. Split the group when the searcher’s need or the best ad message changes.
Should every headline mention the keyword?
No. Include the central phrase in several headlines, then use others for the offer, proof, action, and qualification. Repetition can make responsive ads less useful.
Can AI decide my bid strategy?
It can suggest a test based on your conversion volume and objective, but it cannot replace accurate account data or conversion tracking.