Create a [CALENDAR LENGTH] Instagram content calendar for [BRAND OR CREATOR]. My audience is [TARGET AUDIENCE], my primary objective is [BUSINESS GOAL], and the offer or topic I need to support is [OFFER OR CONTENT FOCUS]. Use this brand voice: [BRAND VOICE AND BOUNDARIES]. I can realistically publish [POSTING CADENCE] and have these assets or production limits: [AVAILABLE ASSETS AND CONSTRAINTS]. Return a table with one row per planned feed post and a separate Stories plan. Include: date or week, format (Reel, carousel, single image, or collaboration), audience problem or desire, specific angle, opening hook, content outline, visual direction, caption structure, CTA, and production effort. Make Reels earn attention in the first 1-2 seconds; make carousels have a clear first-slide promise and a reason to swipe; reserve single images for messages that work without a sequence.
Plan a mix of discovery, trust-building, community, and conversion posts. Do not treat every post as a sales pitch. Match CTAs to intent: saves for practical reference content, comments for discussion, DMs for higher-intent questions, and clicks only when the next step is genuinely useful. Add 3-5 Stories sequences per week, including at least one interactive element where appropriate. After the calendar, provide a short production batch plan grouped by filming, design, writing, and publishing. Flag ideas that require testimonials, results, permissions, or claims I have not supplied; offer a safer replacement rather than inventing proof. Before answering, check that no format is repeated so often that the calendar feels mechanically uniform. Check that every proposed claim can be supported by the information I gave.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [CALENDAR LENGTH] | Enter the time span, such as four weeks or 30 days. | 4 weeks |
| [BRAND OR CREATOR] | Enter the account name and a short description of what it does. | Harbor Pilates, a neighborhood reformer Pilates studio |
| [TARGET AUDIENCE] | Describe the people you want to reach, including their relevant stage or problem. | women and men ages 30-55 near Portland, Maine who want strength training with lower joint impact |
| [BUSINESS GOAL] | Enter the main goal, such as grow qualified followers, drive consultations, or sell a product. | fill 18 introductory class spots |
| [OFFER OR CONTENT FOCUS] | Enter the product, service, campaign, or subject the calendar should support. | a three-class intro package |
| [BRAND VOICE AND BOUNDARIES] | Describe your tone and any topics, claims, or styles to avoid. | warm, direct, body-neutral; avoid weight-loss promises and fitness jargon |
| [POSTING CADENCE] | Enter how many feed posts and Stories you can publish each week. | 3 feed posts and 4 Stories sequences per week |
| [AVAILABLE ASSETS AND CONSTRAINTS] | List usable photos, footage, team capacity, budget, approvals, and production limits. | two instructors can film for 90 minutes on Fridays; studio photography is available; no client testimonials without written permission |
How to use
- Paste your audience and production limits, including what footage or approvals you actually have.
- Check that the format and CTA fit each post’s purpose instead of pushing every post toward a sale.
- Move dates around your launches, events, and filming days before creating assets.
- Follow up with: “Write the Week 1 Reel scripts using the hooks above, each under 25 seconds.”
Variations
Launch calendar
Use this for a defined product, course, or event launch.
Create a [LAUNCH LENGTH] Instagram calendar for the launch of [OFFER]. The launch opens on [OPEN DATE] and closes on [CLOSE DATE]. My audience is [AUDIENCE], and my proof assets are [AVAILABLE PROOF]. Plan pre-launch, open-cart, objection-handling, and final-days content without false scarcity or invented testimonials. Return feed posts, Stories sequences, CTA, and the exact objection each item addresses. Flag missing proof or unclear offer details before drafting.
Reels-only calendar
Use this when you need a filming-focused Reels plan.
Create a [NUMBER]-week Reels calendar for [ACCOUNT] aimed at [AUDIENCE]. The goal is [GOAL], and I can film [FILMING CAPACITY]. Give [POSTS PER WEEK] distinct Reel concepts each week. For each, provide a 1-second visual hook, spoken or on-screen hook, beat-by-beat shot list, caption angle, and CTA. Include a mix of face-to-camera, demonstration, B-roll, and response formats. Do not suggest trends unless I provide them or you can verify their current relevance.
Service business local
Use this for a local service account that needs nearby customers.
Build a four-week Instagram calendar for [LOCAL BUSINESS] serving [SERVICE AREA]. Our ideal customer needs [CUSTOMER NEED], and our next practical action is [NEXT STEP]. Include location-aware content only where it is accurate, local partnerships we could pursue without claiming one exists, and prompts for Stories questions that reveal customer concerns. Return three feed posts and three Stories sequences per week. Avoid unsupported before-and-after claims, pricing promises, and medical, legal, or safety advice beyond our credentials.
Tips
- Build around production batches: collect enough B-roll in one session to support several Reels, carousels, and Stories.
- Use carousel topics for processes, comparisons, and checklists that reward swiping; do not turn a one-sentence idea into ten slides.
- Keep conversion posts tied to a clear next step with enough context that the audience does not need to guess what happens after clicking or messaging.
- Record the hook and first visual separately from the rest of each Reel so you can test alternatives without refilming everything.
FAQ
How many times should I post on Instagram?
Use a cadence you can sustain with useful ideas and decent production. A smaller, repeatable schedule is more valuable than a calendar that becomes impossible after one week.
Should every post include hashtags?
Use relevant, specific hashtags if they fit your account, but do not rely on them as the strategy. The topic, opening, retention, and audience response matter more.
Can AI write my captions in my voice?
Yes, if you provide examples and boundaries. Check facts, claims, and phrasing that sounds unlike how you would actually speak.