Create an Instagram content package for [ACCOUNT OR BRAND] aimed at [TARGET AUDIENCE]. The goal is [POST GOAL], and the core message is [CORE MESSAGE OR OFFER]. Make it a [POST FORMAT] using this creator voice and visual direction: [VOICE AND VISUAL NOTES]. Include these factual constraints and required details: [FACTS, DISCLAIMERS, OR CTA]. If a required input is missing, ask up to three clarifying questions. Do not invent results, testimonials, customer stories, prices, credentials, product capabilities, or medical, financial, or legal claims. Avoid engagement bait that pressures people to share personal information. Build the post around one useful promise, tension, or misconception. The first frame or first caption line must make a specific audience member want the next line, without using vague claims such as “you need this.” Teach, show, or demonstrate one thing rather than packing in several unrelated ideas. Output in this order:
1. A content angle and the audience insight behind it, in 2 sentences. 2. A frame-by-frame outline for a carousel or Reel, or a shot-by-shot plan for a single video; include on-screen text capped at 12 words per frame. 3. A caption of 120-180 words with an opening hook, useful body copy, line breaks for mobile reading, and one natural CTA. 4. A visual-production brief covering subject, setting, framing, B-roll or supporting images, accessibility text, and any text that must appear on screen. 5. Five relevant hashtag or search-keyword suggestions, avoiding banned, misleading, or generic tags. Before answering, check that the hook, visuals, and CTA all serve the same goal, and flag any statement that needs substantiation or a required disclosure. Keep the creator’s voice recognizable without copying another person’s wording.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [ACCOUNT OR BRAND] | Enter the account name and what it offers. | Northline Studio, an interior design practice for small urban apartments |
| [TARGET AUDIENCE] | Enter the specific people the post is intended to reach. | Renters in their late twenties and thirties with one-bedroom apartments |
| [POST GOAL] | Enter the intended result, such as saves, newsletter signups, or product education. | Earn saves and attract consultation inquiries |
| [CORE MESSAGE OR OFFER] | Enter the single idea, lesson, or offer the post should communicate. | Three layout changes that make a narrow living room feel usable without buying more furniture |
| [POST FORMAT] | Enter the desired format, such as a carousel, Reel, talking-head video, or single image. | A seven-frame carousel |
| [VOICE AND VISUAL NOTES] | Enter tone, vocabulary, visual style, and examples of what to avoid. | Calm, practical, lightly opinionated; warm daylight, real apartments, no luxury jargon |
| [FACTS, DISCLAIMERS, OR CTA] | Enter approved facts, legal disclosures, links, and the desired call to action. | Use only renter-safe changes; CTA: save this for your next rearranging day and inquire through the profile link |
How to use
- Choose one audience problem and one desired action before filling in the prompt.
- Paste the approved product facts, claims, and CTA so the output stays accurate.
- Check the first frame at phone size and remove any text that cannot be read in a second.
- Follow up with: “Create two alternate hooks for this same post, one for saves and one for consultation inquiries.”
Variations
Reel script
Use this when the creator will speak directly to camera.
Write a [DURATION]-second talking-head Instagram Reel for [ACCOUNT] about [TOPIC] for [AUDIENCE]. The desired action is [CTA]. Use this voice: [VOICE NOTES]. Give a time-coded script, on-screen text, B-roll cutaway suggestions, and a caption under 150 words. Open with a concrete problem or contrast in the first two seconds, then deliver one useful point with an example. Avoid claims not supported by [APPROVED FACTS]. Flag anything that needs a disclosure.
Launch post
Use this to introduce a product, service, or event without making unsupported promises.
Create an Instagram launch carousel for [OFFER] from [BRAND], for [AUDIENCE]. Include [LAUNCH DATE, PRICE, OR AVAILABILITY] and this approved proof: [EVIDENCE]. Produce an 8-frame structure covering the problem, what it is, who it helps, what is included, practical constraints, and one CTA. Write a 140-word caption and accessibility text for every frame. Do not invent scarcity, reviews, results, or features.
Content series
Use this when planning a repeatable month of posts around one audience need.
Plan a four-week Instagram series for [ACCOUNT] targeting [AUDIENCE] around [CONTENT PILLAR]. The business goal is [GOAL], and these are the approved offers and facts: [APPROVED MATERIAL]. Propose 12 posts across [FORMATS], grouped into awareness, consideration, and trust-building. For each give a hook, the single teaching point, visual execution, CTA, and metric to watch. Avoid repeating the same premise or forcing a sales CTA into every post.
Tips
- Put the main idea in the first frame, not the account introduction; viewers decide quickly whether the post applies to them.
- For carousels, make every frame earn the swipe by advancing a process, comparison, or before-and-after logic.
- Use on-screen text for the point and the caption for context, exceptions, and the CTA; duplicating both wastes attention.
- For regulated or sensitive topics, retain the exact approved qualifier and avoid turning education into individualized advice.
FAQ
How long should an Instagram caption be?
Use the length needed for the format. A practical carousel often needs 100-180 words of context, while a simple visual may need only a few lines.
Should every post include hashtags?
Use a small set only when they help classification or discovery. Specific search terms in the visual text and caption often matter more than a long hashtag block.
Can AI create a creator’s voice?
It can follow supplied voice notes and examples, but you should edit vocabulary, opinions, and lived details so the post sounds accountable to the actual creator.