Create an Instagram post about [TOPIC OR OFFER] for [TARGET AUDIENCE]. My account voice is [BRAND VOICE], and the post format is [POST FORMAT]. The intended action is [DESIRED ACTION]. Source material and boundaries: - Facts, examples, or product details I can substantiate: [SOURCE DETAILS] - Words, claims, or topics to avoid: [AVOID LIST] First, identify the strongest angle in one sentence. Then produce:
1. A hook suited to the first line of a caption or first carousel slide, with no clickbait claim. 2. A caption of 120–180 words, using short paragraphs and concrete details. For a carousel, write slide-by-slide copy for 6–8 slides instead, with each slide under 18 words. 3. One natural call to action that matches the requested action; do not stack multiple asks. 4. A set of 5–8 relevant hashtags, mixing broad and niche terms and avoiding irrelevant reach-bait tags. 5. A short alt-text description that accurately describes the visual concept. Do not invent results, customer stories, dates, prices, or personal experiences. Before answering, check that the hook is supported by the source details and that the caption gives the audience a usable idea before asking them to act. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TOPIC OR OFFER] | Enter the subject, lesson, announcement, product, or service to feature. | A free checklist for preparing a first freelance design client kickoff |
| [TARGET AUDIENCE] | Describe the specific people you want the post to reach. | Independent brand designers who have signed their first few clients |
| [BRAND VOICE] | Describe your usual tone, vocabulary, and level of formality. | Practical, candid, calm; short sentences and no hype |
| [POST FORMAT] | Enter “Reel caption,” “carousel,” “single image,” or “photo dump.” | carousel |
| [DESIRED ACTION] | State the one action you want viewers to take after reading. | Save the post and download the checklist through the link in bio |
| [SOURCE DETAILS] | Provide only facts, examples, and details you can stand behind. | The checklist covers scope, decision-makers, timelines, files, feedback, and payment terms |
| [AVOID LIST] | List prohibited claims, sensitive topics, words, or stylistic choices. | No income claims, no “six figures,” no claims that the checklist prevents every project problem |
How to use
- Choose the format before prompting because a carousel needs a different structure than a Reel caption.
- Paste only source details you can verify, then fill in the audience and one desired action.
- Check that the first line earns attention without promising an unsupported result, and make sure the CTA fits the link or action available.
- Follow up with: “Give me three alternative first slides for the same carousel, each using a different tension from the audience’s work.”
Variations
Reel caption
Use this when the video itself carries the main lesson.
Write a 90–140 word Instagram Reel caption for [VIDEO TOPIC] aimed at [AUDIENCE]. The video shows [WHAT HAPPENS IN VIDEO], and my voice is [VOICE]. Open with a line that adds context rather than repeating the video. Include one practical takeaway drawn from [VERIFIED DETAIL] and end with one CTA: [CTA]. Add 5–7 relevant hashtags. Do not claim outcomes beyond the details supplied. Check that the caption still makes sense if read without sound.
Product launch
Use this for a new product or service announcement.
Create an Instagram launch caption for [PRODUCT OR SERVICE] for [AUDIENCE]. Include these verified details: [FEATURES, PRICE, OR AVAILABILITY]. Explain the problem it addresses: [PROBLEM], then give a concrete description of how it works without calling it revolutionary or best-in-class. Write 130–170 words in [VOICE], with one clear CTA: [CTA]. Include 5 targeted hashtags and alt text for [VISUAL]. Flag any missing availability or pricing detail that would make the post misleading.
Community story
Use this to share a customer or community member’s experience.
Draft an Instagram post based on this approved community story: [STORY AND PERMISSION STATUS]. The audience is [AUDIENCE], and the purpose is [PURPOSE]. Write 120–160 words in [VOICE], respecting the person’s privacy and using only approved quotes: [APPROVED QUOTES]. End with [CTA]. Add 5–7 appropriate hashtags and alt text. Do not add a result, testimonial, or identifying detail not in the supplied story. Check that consent and attribution are handled accurately.
Tips
- Write the first line for someone scanning the caption preview; it should identify a useful tension, outcome, or observation rather than announce the topic.
- For carousels, make every slide advance the point; a sequence of standalone tips usually loses the reader before the final slide.
- Use a single CTA that matches the post’s value: save for a checklist, comment for a question, or visit the bio for a resource.
- Hashtags should describe the content and community, not pad reach with unrelated terms such as #fyp or #viral.
FAQ
Should I ask AI for hashtags?
Yes, but treat them as a starting set. Remove tags that are too broad, unrelated to your audience, or inconsistent with how your account is positioned.
How long should an Instagram caption be?
Length should follow the format and idea. A Reel often needs brief context, while a carousel can use a longer caption to add nuance or answer likely objections.
Can I use AI-generated customer stories?
No. Use only real, approved stories and quotes, and remove identifying details when consent is not explicit.