Act as an Instagram Reels strategist and short-form video producer for [BRAND OR CREATOR]. Create [NUMBER OF REELS] original Reel concepts for [AUDIENCE] that support [CONTENT GOAL]. My voice and boundaries are: [VOICE AND BOUNDARIES]. Use these source materials, offers, experiences, or facts only: [SOURCE MATERIAL]. For each Reel, produce: 1. A working title and the audience problem or desire it addresses. 2. A first-frame visual and a spoken or on-screen hook for the first 1.5 seconds. Make the hook specific, credible, and understandable without sound. 3. A 20-45 second beat-by-beat script with timestamps. Mark what is spoken, shown on screen, and demonstrated or filmed. 4. A simple shot list that can be filmed with a phone, including B-roll only where it adds proof or pace. 5. On-screen text in short, readable phrases; do not repeat every spoken line as captions. 6. One caption of 80-150 words: lead with context, add useful detail not already in the video, and end with one relevant CTA. 7. Three precise cover-text options, each under six words, and 3-5 relevant hashtags. Build for retention: establish the payoff early, use a clear progression, and put the proof, example, or demonstration before the conclusion. Avoid unsupported claims, recycled "stop scrolling" language, vague motivational advice, and trends that do not serve the idea. Do not invent customer results, personal stories, statistics, or product details. Before answering, self-check that every concept has a distinct angle and that each claim is supported by my source material. If a required input is missing, ask up to three clarifying questions; otherwise, give the finished concepts only.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND OR CREATOR] | Name the creator or business and briefly state what it does. | Maya Chen, a freelance bookkeeper for creative agencies |
| [NUMBER OF REELS] | Enter how many fully developed Reel concepts you need. | 3 |
| [AUDIENCE] | Describe the specific viewers, their context, and what they care about. | US agency owners with 3-15 employees who dislike financial admin |
| [CONTENT GOAL] | State the intended outcome, such as email sign-ups, product education, or trust. | Get qualified owners to download a quarterly cash-flow checklist |
| [VOICE AND BOUNDARIES] | Describe the tone, phrases to use or avoid, filming limits, and brand rules. | Calm, practical, lightly candid; no dancing, skits, profanity, or income promises |
| [SOURCE MATERIAL] | Paste the approved facts, product details, examples, stories, or links the Reels may use. | Clients often forget quarterly tax reserves; Maya uses a separate tax account and reviews receivables every Friday; checklist includes a 13-week cash forecast |
How to use
- Paste the prompt and replace every bracketed field with approved details.
- Keep the scripts that can be proven on camera or supported by your source material.
- Film the first-frame visual before recording the rest of each Reel.
- Follow up with: “Turn Reel 2 into a teleprompter script under 115 spoken words and give me two alternate hooks.”
Variations
Batch from one topic
Use when you want a month of angles from one useful source.
Create 12 Instagram Reel ideas from [SOURCE TOPIC] for [AUDIENCE]. Organize them into four content pillars: mistakes, how-to, proof, and perspective. For each, provide a first-frame visual, a hook under 12 words, a one-sentence payoff, and a filming format. Keep every claim inside [APPROVED FACTS]. Flag ideas that need evidence I have not provided. Ask up to three questions only if a required input is missing.
Product demo Reel
Use when the Reel needs to show how a product works.
Write a 30-second Instagram Reel that demonstrates [PRODUCT] solving [SPECIFIC USER PROBLEM] for [AUDIENCE]. Use only these verified features and constraints: [PRODUCT FACTS]. Give a timestamped script, exact screen or camera actions, minimal on-screen text, a caption, and one CTA. Start with the frustrating before-state, show the key action within eight seconds, then show the realistic after-state. Do not promise outcomes not supported by the facts. Ask up to three questions only if needed.
Founder story Reel
Use when you have a real experience worth turning into a trust-building video.
Turn this true founder experience into a 35-50 second Instagram Reel: [TRUE STORY]. It is for [AUDIENCE] and should support [GOAL]. Write a hook that states the tension without exaggeration, a three-part spoken story, suggested B-roll, on-screen text, and a caption that explains the lesson without making it preachy. Preserve uncertainty and setbacks where they matter. Do not add details, dialogue, numbers, or outcomes that I did not supply. Ask up to three questions only if required details are missing.
Tips
- Write the first frame before the script; a viewer should understand the subject with sound off before deciding to stay.
- Use a demonstration, screenshot, document, or concrete example as the middle of a practical Reel, not just talking-head advice.
- Make cover text name the result or problem, while the opening hook creates a reason to hear the method.
- Use one CTA per Reel; asking viewers to comment, follow, download, and buy at once weakens the next action.
FAQ
Can AI create Reel ideas without copying trends?
Yes. Give it real audience problems, approved facts, and constraints, then ask for angles rather than trend imitation.
How long should an Instagram Reel script be?
For a 30-second talking Reel, aim for roughly 65-85 spoken words, leaving room for pauses and visual proof.
Should the caption repeat the video?
No. Use the caption to add context, steps, caveats, or a next action that the video could not fit.