Act as an SEO strategist conducting a research brief, not as a source of live keyword-volume data. Build a keyword and content-opportunity plan around the topic below. Do not invent search volume, keyword difficulty, rankings, competitor traffic, SERP features, or “people also ask” results; mark those as validation fields for my SEO tool. [TARGET TOPIC OR SEED KEYWORD] [BUSINESS AND OFFER] [TARGET AUDIENCE AND MARKET] [EXISTING CONTENT AND CONSTRAINTS] [CONVERSION GOAL] First, infer the likely searcher jobs, questions, and decision stage around the seed topic. Separate informational, commercial investigation, transactional, navigational, and local intent where relevant. Then produce:
1. Intent map: 4-6 clusters, each with a plain-English searcher need, recommended page type, funnel stage, and the core question the page must answer. 2. Keyword candidate table: 30-45 candidate queries grouped by cluster. Include modifiers, comparisons, problem-based phrasing, use cases, audience terms, and relevant geographic language. Label every term as “validate” rather than implying it has a known volume. 3. Content plan: recommend one primary page and 3-5 supporting pages. For each, give a working title, likely primary intent, unique angle, essential sections, internal-link relationship, and conversion action appropriate to the intent. Avoid creating thin pages that differ only by a word order or city name. 4. Validation checklist: specify what to inspect in Search Console, a keyword tool, and the live search results before publishing. Include intent mismatch, SERP format, authority of ranking pages, cannibalization, and claims requiring sources. Before answering, self-check that each proposed page has a distinct job and that no query is presented as verified data. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET TOPIC OR SEED KEYWORD] | Provide the broad topic or initial search term you want to research. | inventory management software for small retailers |
| [BUSINESS AND OFFER] | Describe what you sell or publish and what makes the offer relevant to this topic. | Stockwise sells cloud inventory software with purchase orders, barcode scanning, and Shopify integration for independent retail stores. |
| [TARGET AUDIENCE AND MARKET] | State who is searching, their location or language if relevant, and their level of knowledge. | Owners and operations managers at US retail shops with 1-10 locations; many currently use spreadsheets or a basic POS. |
| [EXISTING CONTENT AND CONSTRAINTS] | List related pages you already have, brand restrictions, topics to avoid, and available expertise or evidence. | We have pages about barcode inventory and Shopify inventory sync. Avoid unsupported savings claims. We can provide product screenshots and customer-approved case studies. |
| [CONVERSION GOAL] | State the action you want a suitable visitor to take, such as request a demo, subscribe, compare options, or buy. | Book a 20-minute product demo, with newsletter signup as a secondary option for early-stage researchers. |
How to use
- Paste the seed topic with enough business context to distinguish buyers from casual researchers.
- Use the output to make a candidate list, then add volume, difficulty, and current-ranking URLs from your own tools.
- Compare the proposed page types with the live SERP before writing; a strong guide will not satisfy a query dominated by product-category pages.
- Follow up with: “Here are 15 keywords and their Search Console data. Re-cluster them, identify cannibalization risk, and recommend the first two pages to update.”
Variations
Content gap audit
Use this when you want to find gaps across your existing site.
Audit content gaps for [SITE OR CONTENT INVENTORY] against [TOPIC AREA], [AUDIENCE], [OFFER], and [CONVERSION GOAL]. Group existing pages by searcher job, identify missing or overlapping intents, and propose 5-8 page opportunities with a distinct purpose, target query pattern, essential evidence, and internal links. Do not claim ranking gaps, volume, or competitor performance without data. Create a separate validation column for Search Console, keyword-tool, and live-SERP checks. Flag pages that may cannibalize one another. Ask up to 3 questions only if necessary.
Local keyword plan
Use this when location changes the service, eligibility, or buying decision.
Build a local SEO research plan for [SERVICE], [PRIMARY LOCATION], [SERVICE AREA], [TARGET CUSTOMER], and [EXISTING LOCATION PAGES]. Separate city, neighborhood, “near me,” service-area, and problem-based intent, but do not create near-duplicate location pages. Recommend a primary service page, location pages only where genuine local information exists, Google Business Profile content themes, and supporting FAQs. Mark volume, map-pack presence, and competitors as items to validate in tools. Include local proof needed on each page, such as address, service boundaries, reviews, or licensing. Ask up to 3 questions only if required.
Programmatic cluster
Use this when you have structured data that can support many genuinely useful pages.
Assess whether [DATASET OR ATTRIBUTE LIST] can support a programmatic SEO cluster for [AUDIENCE] and [PRODUCT OR SERVICE]. Produce a page-template proposal with the searcher need, unique data or advice on every page, required fields, title pattern, internal-link pattern, quality threshold, and examples for [THREE SAMPLE ATTRIBUTES]. Identify combinations that would be thin, misleading, or duplicative. Do not assume search demand or rankings; give a validation plan using keyword tools, SERP review, and index coverage. Ask up to 3 questions only if essential.
Tips
- Start with the searcher’s job, not a vocabulary list; “compare inventory systems” and “fix stock discrepancies” can require different pages despite sharing terms.
- Validate intent in the live results before choosing a format, because product pages, calculators, listicles, and guides signal different expectations.
- Use Search Console to find terms where you already earn impressions, then improve the most relevant existing page before adding another near-duplicate URL.
- A content cluster needs purposeful internal links: a broad guide should link to the comparison or use-case page when the reader is ready for that next decision.
FAQ
Can ChatGPT give accurate keyword search volume?
Not without current data from a keyword tool or platform. Use it to generate and structure candidates, then validate the numbers elsewhere.
How many keywords should one page target?
Target one primary searcher intent and include close variants that need the same answer. Split pages when the searcher’s goal, format, or decision stage changes.
Should every keyword become a new page?
No. Many terms belong on an existing page, and separate pages can compete with each other when they answer the same need.