ChatGPT prompt to create a marketing plan

Create a [TIMEFRAME] marketing plan for [BUSINESS AND OFFER]. Our business goal is [BUSINESS GOAL], and the priority customer is [TARGET CUSTOMER]. They need to solve [CUSTOMER PROBLEM], and our relevant advantage is [POSITIONING AND EVIDENCE].

Use the operating constraints in [BUDGET, TEAM, AND CONTEXT]. Do not assume we have channels, audience data, creative assets, sales capacity, discounts, case studies, or tracking that I have not stated.

Start with a short diagnosis: the growth constraint most likely to limit this plan, the buying stage to target first, and the one assumption that needs validating earliest. Then produce a plan with these sections:
1. One measurable primary objective and 2-3 leading indicators. State the baseline, target, measurement method, and review cadence; mark unknown baselines as unknown.
2. A tightly defined audience and buying committee or decision-maker, including trigger events and likely objections.
3. A position, message pillars, proof required for each pillar, and claims we should avoid.
4. A prioritized channel plan. For each channel, state its role, target segment, core asset or campaign, expected signal, owner, weekly effort, and reason it outranks alternatives.
5. A 30/60/90-day action plan with dependencies and a clear stop, continue, or expand decision at each review point.
6. A simple budget and capacity allocation table using only supplied numbers; show unallocated capacity rather than inventing it.
7. Measurement definitions for funnel stages and a weekly scorecard.
8. Top five risks, including attribution, compliance, and sales follow-up risks, with mitigations.

Keep it practical and 900-1,300 words. Separate facts from assumptions. Before answering, check that every tactic serves the primary objective and that the plan can be executed with the stated capacity. Ask up to 3 clarifying questions only if a required input is missing.

Create a [LAUNCH WINDOW] launch plan for [NEW OFFER] aimed at [TARGET SEGMENT]. Inputs on product readiness, pricing, proof, audience access, team, and budget are here: [LAUNCH NOTES]. Produce a pre-launch, launch-week, and post-launch plan with a single launch objective, message hierarchy, required assets, channel sequence, owner, dates, and measurement plan. Distinguish beta feedback from market proof. Do not claim availability, integrations, results, or customer adoption beyond the notes. Check for launch dependencies that could prevent the CTA from being fulfilled.

Build a 90-day account-based marketing plan for [COMPANY] to reach [NUMBER] target accounts in [MARKET]. The buying roles, account signals, offer, proof, and sales capacity are in [ACCOUNT NOTES]. Produce account tiers, selection criteria, role-specific messages, coordinated plays for marketing and sales, required content, engagement signals, and weekly metrics. Include data privacy and outreach-permission constraints. Do not invent account research or personal details. Before answering, confirm that account volume matches the team's stated capacity.

Create a [TIMEFRAME] local marketing plan for [BUSINESS] serving [SERVICE AREA]. Our target customer, offer, local competitors, seasonality, budget, and approved claims are in [LOCAL NOTES]. Produce a plan covering local search, reviews, referral partners, community visibility, and paid channels only where warranted. For each activity, define the local intent, owner, budget, metric, and compliance concern. Do not imply ratings, availability, or service coverage not supported by the notes. Check that every tactic can reach people in the stated service area.