Claude prompts for marketing strategy

Build a 90-day marketing strategy for [BUSINESS AND OFFER]. The priority audience is [TARGET AUDIENCE], and the business goal is [BUSINESS GOAL]. Use these constraints and evidence: [MARKET EVIDENCE AND CONSTRAINTS]. Current assets, channels, budget, and capacity are [CURRENT RESOURCES].

Start by separating facts I supplied from assumptions that need validation. Then produce:
1. A one-sentence positioning statement using audience, urgent job, differentiated mechanism or proof, and category; avoid unsupported superiority claims.
2. A segment table with primary segment, secondary segment, trigger, objection, message, proof needed, and conversion action. Do not treat demographics as a strategy unless they change the job or channel.

3. A funnel plan from awareness through activation or purchase, with one primary call to action at each stage and the handoff to sales, product, or onboarding.
4. A channel plan limited to the three most plausible channels, explaining audience fit, format, frequency, owner, cost or effort, and what would disqualify the channel.
5. A 90-day roadmap in three phases, with six prioritized experiments. For each, state hypothesis, audience, offer/message, success metric, minimum sample or decision rule, owner, and next action if results are weak.
6. A measurement table defining baseline, target, source of truth, cadence, and leading versus lagging indicators.

Do not invent market size, conversion benchmarks, customer quotes, competitors, or capabilities. Flag legal, privacy, claims, or consent risks relevant to the plan. Before answering, check that every tactic connects to the offer and a measurable conversion action, and that the plan fits the stated resources. Ask up to 3 clarifying questions only if a required input is missing.

Create a launch strategy for [PRODUCT OR FEATURE] aimed at [PRIMARY AUDIENCE] on [LAUNCH WINDOW]. Use [CUSTOMER EVIDENCE], [DIFFERENTIATION], and [RESOURCES]. Produce launch phases for readiness, announcement, adoption, and learning; messaging by audience; a content and channel calendar; sales or support enablement; and measurement. Do not invent demand, testimonials, or analyst coverage. Flag launch claims requiring approval and check that every asset points to one defined activation action.

Build an account-based marketing plan for [OFFER] targeting [ACCOUNT LIST OR ICP]. Use [BUYING COMMITTEE], [ACCOUNT SIGNALS], and [SALES CAPACITY]. Produce account tiers, role-specific messages, personalization triggers, coordinated marketing and sales touches, required proof, and a 60-day measurement plan. Keep outreach consent and data rules in [COMPLIANCE CONSTRAINTS]. Do not fabricate account intelligence or personal details. Flag where human research is required before contact.

Create a retention marketing strategy for [PRODUCT] for customers at [LIFECYCLE STAGE]. Use [BEHAVIOR AND CHURN DATA], [VALUE MOMENTS], and [AVAILABLE CHANNELS]. Produce risk segments, lifecycle messages, in-product or email triggers, ownership boundaries between product, support, and marketing, and five experiments with decision rules. Do not blame customers or invent reasons for churn. Check that interventions occur before the relevant renewal or drop-off point and respect communication preferences.