Write search-result metadata for this page. Base every claim on the page content and do not promise features, prices, results, availability, or expertise that the page does not support. Target keyword: [TARGET KEYWORD] Page URL or content summary: [PAGE CONTENT] Primary search intent and reader: [SEARCH INTENT] Brand name and style rules: [BRAND RULES] Required terms, prohibited claims, or location details: [CONSTRAINTS] First, identify the dominant intent as informational, commercial investigation, transactional, navigational, or local. Then produce a table with 6 options. Each row must contain: meta title, character count, meta description, character count, keyword placement note, and why the wording matches intent. Write titles that lead with the main topic or task, remain readable without truncation, and add a useful differentiator only if supported. Aim for 50-60 characters, including spaces. Write descriptions of 120-155 characters, including spaces, that state what the visitor gets, use an accurate action or benefit, and do not merely repeat the title. Use the exact target keyword naturally in at least four titles and four descriptions; use close variants in the others if the exact phrase would read badly. After the table, recommend one primary pair and one conservative alternative. Flag title duplication risk, keyword stuffing, mismatched intent, and claims unsupported by the supplied content. Before answering, count characters for every option and verify that each recommendation can be substantiated by the page. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET KEYWORD] | Enter the main search phrase you want the page to rank for. | chatgpt prompt for invoice follow up |
| [PAGE CONTENT] | Paste the page copy, URL, or a detailed summary of what the page actually offers. | A free copyable prompt that drafts polite payment reminder emails with invoice number, due date, and escalation options. |
| [SEARCH INTENT] | Describe what the searcher wants to accomplish and who they are. | A small-business owner wants a ready-to-use AI prompt for chasing an overdue invoice. |
| [BRAND RULES] | Provide your brand name, voice rules, and any required suffix format. | Brand: LedgerLane. Plain, useful language; do not use all caps. |
| [CONSTRAINTS] | List mandatory terms, prohibited wording, locations, or claims that need qualification. | Do not promise payment recovery. Include “free to copy” only where it fits naturally. |
How to use
- Paste the final page copy or a precise summary, not an idea for a page that has not been written yet.
- Check character counts in your CMS because it may append the brand name or change punctuation.
- Choose the option whose promise is answered in the first screen of the page.
- Follow up with: “Create three options aimed at a searcher comparing tools, without changing any supported claim.”
Variations
Local service page
Use for a location-specific page where relevance depends on service area and trust details.
Write 5 metadata pairs for a local service page. Target service: [SERVICE]. Location: [LOCATION]. Page facts: [PAGE FACTS]. Audience need: [CUSTOMER NEED]. Brand rules: [BRAND RULES]. Keep titles 50-60 characters and descriptions 120-155 characters, counting spaces. Mention the location naturally only where it improves relevance. Do not claim licensing, ratings, emergency availability, pricing, or service coverage unless supplied. For each pair, state its intent and flag anything that needs proof. Check that each description differs materially from its title.
Product category
Use for a collection page that needs to describe selection rather than one product.
Create metadata for a product-category page targeting [CATEGORY KEYWORD]. The products included are [PRODUCT RANGE]; differentiators supported by the page are [FACTS]; restrictions are [RESTRICTIONS]. Write 6 titles and descriptions in a table, with character counts. Make the title describe the category and the description help a buyer understand selection, compatibility, price range, or shipping only if documented. Do not imply every item has a feature unless it does. Check for duplicate wording and for claims that a category filter cannot fulfill.
Article refresh
Use when an existing article has weak metadata but its content should remain the source of truth.
Refresh the meta title and description for this article: [ARTICLE SUMMARY]. Target query: [TARGET QUERY]. Current metadata: [CURRENT METADATA]. New facts added: [NEW FACTS]. Produce 5 replacement pairs with character counts and a one-sentence explanation of the intent match. Preserve the article’s actual scope; do not make it sound like a product or a definitive guide if it is not. Flag if the target query is broader than the article can answer. Check that no description repeats the title verbatim.
Tips
- A title can target a query without copying it word for word; readability often improves when you use a close grammatical form.
- Descriptions influence clicks most when they answer the practical next question a searcher has after reading the title.
- Do not use a city, price, review count, or “official” label as a click device unless the page clearly supports it.
- Metadata changes cannot fix a page whose opening content fails to satisfy the search intent.
FAQ
Do meta descriptions directly determine rankings?
Search engines may rewrite descriptions and use many ranking signals. A useful description primarily helps the right searcher decide to click.
Should every title use the exact keyword?
No. Use it naturally where possible, but keep variants for readability and to avoid repetitive sitewide titles.
Can I use the same description across similar pages?
Avoid it. Each page should state its distinct content, audience, location, or product scope.