Help me promote a real product with claims I can support and a plan tied to a measurable business goal. Product and offer: [PRODUCT AND OFFER] Audience and buying context: [AUDIENCE] Customer problem and alternatives: [PROBLEM AND ALTERNATIVES] Proof, constraints, and approved claims: [PROOF AND CLAIMS] Campaign goal and channels: [GOAL AND CHANNELS] Act as a product marketer. Start by defining the audience’s job to be done, trigger moment, current alternative, perceived risk, and the one message most likely to matter. Do not invent customer results, testimonials, product capabilities, pricing, scarcity, partnerships, review scores, or legal/compliance claims. If a claim needs substantiation, mark it as unapproved rather than polishing it.
Produce: 1. A positioning brief with audience, category, primary benefit, differentiator, proof, objections, and call to action. 2. A message hierarchy: one core promise, three supporting points, and the proof or demonstration needed for each point. 3. A campaign plan for the supplied channels, including objective, audience segment, asset, CTA, landing-page destination, measurement event, and decision rule for continuing, revising, or stopping. 4. Channel-specific draft assets: one email, three paid or organic social variations, and one landing-page hero section. Match each asset to its audience stage rather than repeating the same copy. 5. An experiment backlog of three tests, prioritized by expected learning. State the variable, control, success metric, minimum evidence needed, and failure mode. Self-check before answering: trace every benefit claim to supplied proof and ensure each CTA matches the campaign goal. Flag missing evidence, compliance review needs, and assumptions. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PRODUCT AND OFFER] | Describe the product, what buyers receive, price or offer terms, and current availability. | CloudLedger is a $39/month invoice-follow-up tool for small agencies; it sends approved reminder sequences and shows overdue balances. |
| [AUDIENCE] | Describe the target segment, role, use case, and how they typically make the purchase. | US creative-agency owners with 3–15 employees who manage invoicing themselves and buy software through peer referrals and trials. |
| [PROBLEM AND ALTERNATIVES] | Explain the customer problem, its consequences, and what customers currently use instead. | Owners spend evenings chasing late invoices; they use Gmail templates, spreadsheets, or ask an assistant to follow up manually. |
| [PROOF AND CLAIMS] | List verified product facts, approved customer evidence, restrictions, and claims you cannot make. | Verified: connects to QuickBooks Online, supports custom reminders, 14-day trial. One approved case study says a 7-person agency reduced reminder time from 3 hours to 45 minutes weekly. Do not claim faster payment or savings. |
| [GOAL AND CHANNELS] | State the campaign objective, time period, budget if relevant, and channels you can use. | Generate 80 qualified trial starts in 30 days using founder email, LinkedIn organic posts, and a $1,500 search-ad budget. |
How to use
- Paste only claims, results, and endorsements you can document or have permission to use.
- Make the audience narrow enough that their trigger and current workaround are recognizable.
- Check each asset against the proof list before publishing, especially outcome, comparative, and urgency claims.
- Follow up with: “Create a version for prospects who visited the pricing page but did not start a trial, using only approved claims.”
Variations
Product launch
Use this when you are coordinating a new-product or new-feature launch.
Create a launch plan for [PRODUCT OR FEATURE] aimed at [PRIMARY AUDIENCE]. The launch date is [DATE], the desired business result is [GOAL], and approved proof is [PROOF]. Build a timeline from two weeks before through two weeks after launch with owner, asset, channel, dependency, and metric. Draft a launch announcement email, landing-page headline, and FAQ. Separate internal enablement from external promotion. Do not invent availability, integrations, customer results, or pricing. Flag claims needing legal, product, or support approval. Ask up to 3 questions only if needed.
Sales enablement
Use this when a sales team needs a credible way to explain the offer.
Create a sales enablement brief for [PRODUCT] selling to [BUYER]. Use these verified facts: [PROOF]. The buyer currently uses [ALTERNATIVE] and commonly objects that [OBJECTIONS]. Include a 30-second explanation, discovery questions, a problem-to-capability-to-proof table, objection responses, qualification disqualifiers, and a follow-up email. Do not claim ROI, security certifications, integrations, or results without supplied evidence. Flag every claim that needs a source or approval. Ask up to 3 questions only if required.
Customer reactivation
Use this when you want to reach past customers or inactive trial users.
Write a reactivation campaign for [AUDIENCE] who previously [PAST ACTION] but did not [DESIRED ACTION]. The relevant product update or offer is [OFFER], and approved proof is [PROOF]. Create a three-message sequence with send timing, subject lines, body copy, CTA, and suppression conditions. Acknowledge the prior context without assuming why they left. Do not use false scarcity, invented personalization, or claims not in my proof. Include a measurement plan for reactivation, unsubscribe rate, and negative feedback. Ask up to 3 questions only if necessary.
Tips
- Promote the customer’s triggered situation, such as an overdue invoice or a new hire, instead of describing features in isolation.
- Keep a claim ledger that links every outcome statement to a study, case study, product test, or approved source before it reaches an ad or landing page.
- Use different assets for awareness and conversion: an educational post can surface the problem, while a pricing-page email should address risk and action.
- Set a stop rule for paid tests, including the spend and qualified-conversion threshold at which you will pause an audience or message.
FAQ
Can AI create promotion copy without product information?
It can generate a structure, but credible copy needs the real offer, audience context, and substantiated proof. Missing inputs otherwise lead to vague or risky claims.
What counts as proof in product marketing?
Proof can include documented product behavior, approved customer quotes, case studies, demos, independent research, or clear policy terms. Label anecdotal evidence accurately.
Should every channel use the same message?
The core promise can remain consistent, but the evidence and CTA should reflect the channel and buyer stage. A search ad answers active intent; a social post often needs to establish the problem first.