Prompts / SEO & Content Marketing

ChatGPT prompts for SEO blog writing

This prompt produces a helpful SEO article built around search intent, not keyword repetition. Use it when you have a topic, a reader, and source material worth turning into a useful page.

PromptOpen ChatGPTOpen Claude
Write an SEO blog article targeting [PRIMARY KEYWORD] for [AUDIENCE]. The reader’s likely search intent and the action we want the article to support are [SEARCH INTENT AND GOAL]. Use these approved facts, examples, sources, and product details only: [SOURCE MATERIAL]. Competing pages or content gaps to address are [CONTENT GAP OR COMPETITOR NOTES].

First, infer the dominant intent: informational, commercial investigation, transactional, or mixed. Build the article around the reader’s actual task, not a fixed keyword density. Put the direct answer or useful framing near the top, then develop the topic with concrete steps, criteria, examples, tradeoffs, and limitations appropriate to the query.

Produce:
1. An SEO title tag under 60 characters and meta description between 140 and 155 characters.
2. A detailed outline with one H1 and logical H2/H3 sections, including an FAQ only if it answers distinct high-intent questions.
3. A 1,200–1,600-word draft in plain language.
4. A short list of natural internal-link anchor-text opportunities using [INTERNAL PAGES], if supplied.
5. A final on-page checklist: intent coverage, claims needing a citation, thin sections, and places where the keyword feels forced.

Use the primary keyword naturally in the title, introduction, and at least one relevant subheading only when it reads naturally. Use related terms when they clarify meaning, not as a keyword list. Never invent statistics, customer stories, expert quotes, rankings, or source citations. Do not make legal, medical, or financial claims without appropriate approved support.

Before answering, verify that every factual claim is supported by the source material or marked for citation. Also check that the article gives a reader a useful answer even if they never buy from us. Ask up to 3 clarifying questions only if a required input is missing.

Fill in

PlaceholderWhat to enterExample
[PRIMARY KEYWORD]The exact main search phrase you want the article to target.employee onboarding checklist
[AUDIENCE]The reader’s role, experience level, and relevant situation.HR managers at 50–300 person companies building a repeatable new-hire process.
[SEARCH INTENT AND GOAL]What the searcher wants to accomplish and the appropriate next action.They need a practical checklist they can adapt; invite them to download our editable template after receiving useful guidance.
[SOURCE MATERIAL]Approved facts, original insights, research, examples, and links that may support claims.Our HR lead’s checklist covers preboarding, first day, first week, 30/60/90 days; approved source: SHRM onboarding guide link; do not cite results we cannot verify.
[CONTENT GAP OR COMPETITOR NOTES]What existing results miss, get wrong, or cover too shallowly.Top results list tasks but do not assign owners or distinguish remote onboarding.
[INTERNAL PAGES]Optional URLs or page topics that should receive relevant internal links.https://example.com/onboarding-template and https://example.com/remote-onboarding

How to use

  1. Paste approved sources and original expertise before generating prose; do not ask the model to research silently.
  2. Check the outline against the searcher’s task, then remove sections included only to mention a related keyword.
  3. Verify every statistic, quote, and recommendation against its source before publishing.
  4. Follow up with: “Rewrite the introduction to answer the query in 80 words without mentioning our product.”

Variations

SEO content brief

Use before writing when you need a writer-ready brief and evidence plan.

Variation
Create an SEO content brief for [KEYWORD] aimed at [AUDIENCE]. The intended search outcome is [INTENT]. Review these notes on current results and gaps: [SERP NOTES]. Produce a recommended angle, search-intent rationale, outline, questions to answer, original-evidence requirements, claims requiring sources, and internal-link ideas from [SITE PAGES]. Do not promise rankings or invent competitor details. Before answering, check that each section earns its place by helping the searcher complete the task.

Article refresh

Use to improve an existing page that is outdated, thin, or mismatched to search intent.

Variation
Improve this existing article: [CURRENT DRAFT]. It targets [KEYWORD] for [AUDIENCE]. Use these approved updates and sources: [NEW EVIDENCE]. Return a revision plan, then a revised draft with changed sections clearly identified. Preserve accurate material, remove unsupported claims, and add only content that better serves the likely intent. Do not invent new data or citations. Check that the title, opening, headings, and conclusion align with the same search task.

Product comparison article

Use for a fair commercial-investigation page comparing options.

Variation
Draft a balanced comparison article for [AUDIENCE] evaluating [OPTION A] and [OPTION B] for [USE CASE]. Use only [VERIFIED FACTS]. Include a quick comparison table, criteria that matter, strengths and limitations of each option, who should choose each, and a conclusion. Do not make unverified pricing, integration, security, or performance claims. Avoid declaring a universal winner. Before answering, flag comparison fields without evidence and ensure the recommendation depends on stated needs.

Tips

  • Match the article’s format to the query: a “how to” search needs an executable process, while a comparison search needs criteria and tradeoffs.
  • Use first-hand process notes, examples, and original data where you have them; these are harder to duplicate than generic definitions.
  • Do not pad a short-answer query into a long article; depth should come from decisions, exceptions, and usable details.
  • Treat title tags and meta descriptions as promises: the page should quickly deliver what they say it delivers.

FAQ

Will an AI-written blog post rank in Google?

Ranking depends on usefulness, originality, technical accessibility, relevance, and competition. AI can speed drafting, but it does not supply trustworthy expertise or evidence by itself.

How often should I use the target keyword?

There is no useful universal count. Include it where it clearly establishes relevance, then write naturally around the topic and intent.

Can I use AI to add citations?

Only if you supply or independently verify the cited sources. Never publish citations generated from memory alone.

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