Act as an SEO content strategist who protects reader usefulness and factual accuracy. Target keyword: [TARGET KEYWORD]. Page type and conversion goal: [PAGE TYPE AND GOAL]. Intended reader and their situation: [AUDIENCE]. Product, service, or source material available: [OFFER AND SOURCES]. Competing pages, existing page, or SERP observations: [COMPETITOR NOTES]. Create a content brief for one page, not a finished article. Start by infering the likely primary search intent and up to two secondary intents; label each as an inference unless I supplied live SERP data. Define the reader’s question, the decision or task they need to complete, and what information would make the page genuinely useful. Then provide: a recommended title tag of 50-60 characters, meta description of 120-155 characters, H1, URL suggestion, content angle, outline with H2s and useful H3s, suggested word-count range, internal-link opportunities described by topic, and a concise FAQ. For every outline section, state the reader question it answers and the evidence, example, tool, or step it needs. Include a keyword map showing primary keyword use, natural variants, and terms to avoid forcing. Add an accuracy and trust plan: claims that need citations, expertise that requires a qualified reviewer, disclosures, dates that can go stale, and topics that should not be covered without stronger evidence. Do not invent search volumes, rankings, competitor content, customer outcomes, statistics, testimonials, or citations. Ask up to three clarifying questions only when an answer materially changes intent, audience, or claims. Before finalizing, check that the outline satisfies the reader before the conversion goal and that every factual claim has a supplied or clearly needed source.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET KEYWORD] | Enter the main search phrase exactly as people are likely to type it. | employee onboarding checklist for small business |
| [PAGE TYPE AND GOAL] | State the page format and desired reader action, such as a guide that leads to a consultation request. | Downloadable guide page; encourage HR managers to request a demo of onboarding software. |
| [AUDIENCE] | Describe the searcher, their level of knowledge, and the problem they are trying to solve. | US small-business HR managers hiring their first 10-50 employees; they need a repeatable first-week process. |
| [OFFER AND SOURCES] | List your relevant product or service and the reliable sources, experts, or proof you can use. | Onboarding workflow software; HR specialist can review; cite US Department of Labor materials where applicable. |
| [COMPETITOR NOTES] | Paste observations from search results or competitors, or say that no current SERP review is available. | Top results offer generic checklists; several focus on 30-60-90 day plans. No live ranking or volume data supplied. |
How to use
- Paste the prompt with your keyword, audience, and only the sources you can substantiate.
- Use the brief to choose an angle before drafting; confirm inferred intent against a current manual SERP review if the page matters commercially.
- Assign citations and expert review for each claim marked in the trust plan before publication.
- Follow up with: “Turn the outline into a draft for [AUDIENCE], using only these approved sources: [SOURCES].”
Variations
Content refresh
Use this to improve a page that already attracts some traffic.
Create an SEO refresh plan for this page. Target keyword: [KEYWORD]. Current page: [PAGE COPY OR URL NOTES]. Search-performance observations: [PERFORMANCE]. Current SERP observations: [SERP NOTES]. Return a prioritized table covering intent mismatch, missing reader questions, outdated claims, weak headings, internal-link gaps, title and meta changes, and sections to keep. Mark every recommendation as evidence-based or hypothesis. Do not claim rankings, volume, or competitor details not supplied. End with a validation plan using impressions, clicks, engagement, and conversion evidence.
Local service page
Use this for a location-specific service page with real local proof.
Plan a local SEO service page for [SERVICE] in [LOCATION]. Customer situation: [AUDIENCE]. Legitimate local proof and service limits: [LOCAL FACTS]. Relevant policies or credentials: [SOURCES]. Produce a brief with title tag, meta description, H1, reader-first outline, service-area wording, FAQ, and conversion section. Include only locations, availability, credentials, reviews, and claims that I supplied. Flag any claims needing verification. Avoid cloned city-page language and do not imply an office or service coverage that does not exist.
Topic cluster
Use this to organize several related pages without creating overlap.
Build a topic cluster around [PILLAR TOPIC] for [AUDIENCE] and [BUSINESS GOAL]. Existing pages: [EXISTING CONTENT]. Reliable expertise and sources: [SOURCES]. Propose one pillar page and 6-10 supporting pages. For each, specify the primary reader question, distinct intent, suggested format, internal links, and overlap risk. Identify pages that should be consolidated rather than created. Do not invent keyword volume or rankings. Use natural language titles and ensure every page has a distinct job for the reader.
Tips
- Start with the task behind the keyword, such as comparing options, completing a process, or diagnosing a problem; the exact phrase alone does not define a useful page.
- Use competitor review to find unanswered questions and weak explanations, not to copy headings or match a word count mechanically.
- Keep a claim-to-source list while drafting, especially for prices, rules, health, legal, financial, and performance statements that can change.
- Use internal links where they help the reader take the next step, such as from a beginner guide to a comparison or implementation page, rather than adding links solely for keyword anchors.
FAQ
Can AI do keyword research without SEO tools?
It can suggest likely variants and questions, but it should not claim search volume, difficulty, or rankings without supplied data. Verify those decisions in your SEO platform or current search results.
Should I use the exact keyword in every heading?
No. Use it naturally in the title, H1, and relevant copy, then organize headings around the reader’s actual questions.
Can AI write citations for SEO content?
It can format citations to sources you provide and identify claims needing support. Do not accept invented sources or citations without opening and checking them.