Create a practical AI prompt library for a Shopify store selling [PRODUCT CATEGORY] to [TARGET CUSTOMER]. Brand voice and positioning: [BRAND POSITIONING]. Product facts, ingredients or materials, variants, pricing, fulfillment, and policies: [STORE FACTS]. Primary goal: [BUSINESS GOAL]. Current performance signal or customer feedback: [DATA OR FEEDBACK]. Compliance, claim, and channel constraints: [CONSTRAINTS]. Produce 8 copy-paste prompts, each 90 to 140 words, for these Shopify tasks: product-page rewrite; collection-page introduction and filtering logic; product FAQ; abandoned-cart email; post-purchase email; support macro; review and feedback analysis; and conversion diagnosis from store metrics.
Each prompt must have replaceable input fields, exact output format, and checks suited to the task. Product copy must separate verified features from benefits and avoid unsupported performance, health, sustainability, availability, price, or comparison claims. Email prompts must include subject lines, preview text, body, one primary CTA, and an unsubscribe-safe tone. Analysis prompts must distinguish correlation from cause and request the event, device, date range, traffic source, and sample size before drawing conclusions. Do not invent product specifications, reviews, discounts, shipping dates, policy terms, customer data, or results. Do not use customer information beyond what is necessary and authorized. Ask up to 3 clarifying questions only if a required input is missing. Before answering, check that every prompt supports the stated business goal, matches the brand voice, and includes no claim that cannot be substantiated from store facts.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PRODUCT CATEGORY] | Describe the products you sell and the main product range. | Refillable concentrated household-cleaning sprays and tablets |
| [TARGET CUSTOMER] | Describe the buyer, their use case, and their likely objections. | US apartment dwellers who want less plastic but worry concentrated cleaners will not work |
| [BRAND POSITIONING] | State the brand voice, point of view, and how you differ from alternatives. | Practical, calm, and evidence-led; less waste without lecturing customers |
| [STORE FACTS] | List verified product details, pricing, fulfillment terms, policies, and current offers. | Starter kit is $32 with one reusable bottle and three tablets; tablets make 16 oz each; shipping is 3–5 business days; unopened items returnable within 30 days; citrus and unscented variants. |
| [BUSINESS GOAL] | Name the goal, such as improving PDP conversion, average order value, repeat purchase, or support deflection. | Improve product-page conversion for the starter kit |
| [DATA OR FEEDBACK] | Paste store metrics, survey responses, review themes, support tickets, or test results. | Mobile PDP conversion 1.4% over 30 days; reviews praise scent but ask whether tablets clean grease; 22% of support chats ask about refill timing. |
| [CONSTRAINTS] | List claims rules, channel limits, brand requirements, and operational restrictions. | Do not claim disinfecting, non-toxic, carbon-neutral, or plastic-free; no discounts currently running |
How to use
- Use verified catalog and policy data, then choose the prompt that corresponds to the customer journey stage.
- Include actual metric definitions and date ranges before requesting conversion analysis.
- Check every benefit statement against product evidence and every shipping or return statement against current policy.
- Follow up with: “Give me three A/B test hypotheses for this page, each with the element to change, expected mechanism, metric, and guardrail.”
Variations
Product page copy
Use this when rewriting one product detail page.
Write a Shopify product page for [PRODUCT]. Verified specifications and inclusions: [FACTS]. Customer use case and objections: [CUSTOMER]. Brand voice: [VOICE]. Policy and fulfillment facts: [POLICIES]. Produce a product title, 80-word opening, five benefit bullets tied to specific facts, “How it works,” FAQ with four questions, and one CTA. Separate facts from inferred benefits. Do not invent ratings, urgency, tests, health claims, comparative claims, or policy terms. Ask up to 3 questions only if essential. Check every claim against the supplied facts.
Cart recovery email
Use this for a non-discount abandoned-cart message.
Write an abandoned-cart email for shoppers who left [PRODUCT] in their Shopify cart. Verified product facts: [FACTS]. Likely objections: [OBJECTIONS]. Brand voice: [VOICE]. Offer or policy currently available: [OFFER OR POLICY]. Produce three subject lines, preview text, email body under 170 words, one primary CTA, and a plain-text version. Answer one plausible objection without pressure or fabricated scarcity. Do not promise delivery dates or discounts not supplied. Ask up to 3 questions only if required. Check that the CTA and offer exactly match current store terms.
Conversion diagnosis
Use this when a store metric has changed and you need testable hypotheses.
Diagnose a Shopify performance issue: [METRIC CHANGE]. Date range and comparison period: [DATE RANGE]. Funnel data by device, channel, and landing page: [FUNNEL DATA]. Recent site, campaign, inventory, pricing, or policy changes: [CHANGES]. Produce a ranked list of 5 hypotheses with evidence, confidence, counter-evidence, and the smallest test or report needed. Distinguish observation from cause and state any sample-size limitation. Do not infer tracking accuracy or customer intent without evidence. Ask up to 3 questions only if needed. Check that each proposed test has a success metric and guardrail.
Tips
- Keep a single source of truth for product claims; AI copy should only draw from verified specifications, testing, and approved language.
- A collection page needs buying logic, not a pile of keywords: organize by problem, use case, compatibility, or product type.
- For cart recovery, resolve the most likely objection before repeating benefits or offering a discount.
- When analyzing conversion, confirm tracking and inventory status before blaming page copy or traffic quality.
FAQ
Can AI write Shopify product descriptions from a product photo?
It can suggest structure and questions, but supply specifications yourself. A photo cannot reliably establish dimensions, ingredients, compatibility, or performance.
Can I use customer reviews in AI prompts?
Yes, use de-identified themes or authorized excerpts. Do not ask the model to create reviews or make a representative claim from a handful of comments.
What Shopify task should I start with?
Start with the highest-traffic product page that has a clear conversion or objection problem. That gives you a measurable before-and-after result.