Build a [CALENDAR LENGTH] social media content calendar for [BRAND AND AUDIENCE] on [PLATFORMS]. My goal is [GOAL], and my current offers, launches, dates, and approved topics are: [CONTENT INPUTS]. Write in this voice: [VOICE AND BOUNDARIES]. Our production capacity is: [PRODUCTION CAPACITY]. Return one row per planned post, ordered by date, with these columns: date; platform; content pillar; audience insight; format; first-line hook; post angle; key proof or source needed; CTA; asset/production requirement; owner; and status. Use a realistic cadence for each platform rather than recycling identical posts. Match the native format: for example, specify a LinkedIn text post or document carousel, an Instagram Reel or carousel, or an X thread only when it suits the idea. Create 4-6 content pillars with a stated job for each: educate, demonstrate, build trust, create conversation, or convert. Balance the calendar so no more than 25% of posts are direct promotion unless [GOAL] requires more. Include relevant fixed dates from [CONTENT INPUTS], but do not invent holidays, customer stories, statistics, partnerships, or trend participation. For every post that makes a claim, name the proof needed before publishing. After the table, provide a one-week production checklist grouped by asset type and a short gap list of information missing from the plan. Before answering, check for duplicated angles, platform-format mismatches, and CTAs that ask for more commitment than the post earns. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [CALENDAR LENGTH] | Enter the dates or duration to plan, such as four weeks in October. | Four weeks, October 6 through November 2. |
| [BRAND AND AUDIENCE] | Describe the brand, audience, and the audience's relevant needs. | Bookkeeping service for U.S. freelance designers with uneven monthly income. |
| [PLATFORMS] | List the specific social platforms to include. | LinkedIn and Instagram. |
| [GOAL] | State the primary outcome, such as webinar registrations or product education. | Book 20 qualified discovery calls for year-end tax planning. |
| [CONTENT INPUTS] | Paste approved topics, launches, events, source material, and deadlines. | October 15 webinar, approved client anonymized lessons, tax checklist, no client names. |
| [VOICE AND BOUNDARIES] | Describe the voice and any words, claims, or subjects to avoid. | Calm, practical, no fear-based tax claims or guarantees. |
| [PRODUCTION CAPACITY] | State available people, time, footage, design support, and posting frequency. | One founder video each week, six Canva graphics, 30 minutes daily for comments. |
How to use
- Give the prompt real dates, assets, and capacity so it does not produce a calendar your team cannot make.
- Check each planned format against what the platform and your audience already respond to.
- Replace any claim without a named proof source before assigning it to production.
- Follow up with: “Turn week two into finished LinkedIn copy and Instagram carousel slides, keeping the stated voice.”
Variations
Launch calendar
Use this for a time-bound product or event launch.
Plan a [NUMBER]-week launch calendar for [OFFER] on [PLATFORMS], aimed at [AUDIENCE]. Key dates and verified proof are [LAUNCH INPUTS]. Return pre-launch, launch, and follow-up posts with date, format, hook, message, CTA, proof needed, and production owner. Balance education, objection handling, and conversion. Do not invent scarcity, testimonials, results, or partner support.
Creator calendar
Use this for a solo creator with limited production time.
Create a [TIMEFRAME] content calendar for [CREATOR NICHE] on [PLATFORM]. My audience wants [AUDIENCE NEED], my recurring ideas are [TOPICS], and I can make [CAPACITY]. Return a calendar with reusable series, native formats, opening hooks, recording or design batches, and light CTAs. Avoid trends that require facts or footage I have not supplied. Flag posts that need original evidence.
B2B calendar
Use this for a longer B2B buying cycle.
Create a [TIMEFRAME] B2B social calendar for [COMPANY] selling [OFFER] to [BUYER ROLES] on [PLATFORMS]. Use these approved assets: [ASSETS]. Map posts to awareness, problem framing, evaluation, and trust-building. Provide date, format, angle, evidence source, CTA, and sales handoff. Do not turn unsupported product claims into thought leadership.
Tips
- Plan production in batches: group Reels, carousels, founder posts, and customer-proof approvals rather than treating every post as a separate project.
- Use content pillars to prevent the calendar from becoming a month of product announcements.
- A hook can be strong without overstating certainty; make the proof requirement visible in the planning table.
- Leave room for timely posts, but do not build the entire calendar around unverified trends or news.
FAQ
How many posts should a monthly calendar include?
Use the cadence your team can sustain with quality. A smaller calendar with native formats and real replies is more useful than daily filler.
Can AI choose trending topics for me?
It can suggest angles from your inputs, but confirm current trends and their relevance before committing production time.
Should every post have a CTA?
Yes, but the ask should fit the post's depth. Early awareness posts often earn a save, comment, or follow before a sales request.