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Reach senior people who use AI at work.

Something Big Is Happening is Matt Shumer's newsletter about AI for people who use it at work: news that matters, model reviews, practical guides.

Email Chris Abraham

Chris Abraham, partnerships · chris@somethingbig.ai

60,000+

email subscribers

40%+

open rate on recent full-list sends

Nearly half

of readers are senior managers or above

1 sponsor

per issue. Sends Monday, Wednesday, Friday

Who reads it

Nearly half of the people who read it are senior managers or above.

Seniority

C-suite and up14.4%

Head, director and VP28.3%

Senior manager5.0%

Senior manager or aboveNearly half

Role family

Technology and product23.1%

Operations and go-to-market19.6%

Leadership and strategy19.5%

Corporate functions11.1%

From what readers tell us when they sign up.

Readers at

Accenture, Adobe, Amazon, Bank of America, Cisco, Google, IBM, Microsoft, Pfizer, Salesforce, Verizon and more

What you sponsor

One sponsor per issue. Monday, Wednesday, Friday.

Primary placement. You are the only sponsor in the issue.

About 150 words and a button.

Written in the voice of the newsletter. You review it before it runs.

Deep Dive. A full edition built around a real workflow with your product. A few a year, by invitation.

TOGETHER WITH

YOUR LOGO

Your headline, in plain words

What your product does, said the way Matt would say it to a friend.

One thing a reader can do with it today.

Your button

What a Primary placement looks like in an issue.

How it works

You brief it. We write it. You review it before it runs.

1You tell us what you want readers to know.

2We write the placement.

3You review it before it runs.

4You get a report with opens and clicks within a week.

Who writes it

Matt Shumer, ~400k followers on X. The original essay, “Something Big Is Happening” (Feb 9 2026), has 100M views across platforms and was covered by The New York Times, Bloomberg, Fortune, Forbes, The Guardian, CNBC, CBS and CNN.

Partnerships

Talk to Chris Abraham, partnerships.

Send one line on what you want readers to know.

Email Chris Abraham

Or write to chris@somethingbig.ai