Why this matters now
Real-time deepfake video calls are coming. In 2024 an employee at the engineering firm Arup sent about $25.6 million after a video call in which the CFO and colleagues on screen were deepfakes, and the FBI counted more than $5 million in reported losses from fake family-emergency calls in 2025.
What to do
First, a family code word: the FBI’s first tip on AI fraud is to "create a secret word or phrase with your family to verify their identity." Make it something new that nobody could guess from knowing you, not a pet’s name or a birthday. Second, if a call asks for money, sensitive information or an unusual favor, hang up and call back on a number you know.
The bigger picture
By Matt Shumer. Updated .