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How to protect your family from AI scams and deepfake calls

Simple steps against AI voice and video scams and the current wave of hacks: a family code word, call back on a known number, update your devices and turn on two-factor sign-in.

Quick answer: Set up a family code word, and never trust a voice or video alone when someone asks for money, a password or an unusual favor: hang up and call them back on a number you know is theirs. Then update your phone, computer, browser and router, turn on automatic updates and two-factor sign-in; the step-by-step guide takes about 10 minutes.

Updated

Why this matters now

Real-time deepfake video calls are coming. In 2024 an employee at the engineering firm Arup sent about $25.6 million after a video call in which the CFO and colleagues on screen were deepfakes, and the FBI counted more than $5 million in reported losses from fake family-emergency calls in 2025.

What to do

First, a family code word: the FBI’s first tip on AI fraud is to "create a secret word or phrase with your family to verify their identity." Make it something new that nobody could guess from knowing you, not a pet’s name or a birthday. Second, if a call asks for money, sensitive information or an unusual favor, hang up and call back on a number you know.

The bigger picture

By Matt Shumer. Updated .

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