Build an account-based Google Ads search campaign for [TARGET ACCOUNT SEGMENT] in [MARKET]. The buying role is [BUYER ROLE], and the offer is [OFFER]. The primary conversion is [CONVERSION ACTION]. Use these verified inputs: - Account traits, priorities, and relevant trigger: [ACCOUNT INSIGHTS] - Differentiators and proof I can substantiate: [APPROVED CLAIMS] - Competitors, exclusions, and brand constraints: [COMPETITOR AND POLICY NOTES]
- Landing-page destination and content: [LANDING PAGE SUMMARY]
Return: (1) three intent-based ad groups, each with 6-10 keyword themes marked broad, phrase, or exact; (2) 12 negative-keyword themes; (3) for each ad group, two responsive search-ad drafts with up to 15 headlines of 30 characters maximum and four descriptions of 90 characters maximum; and (4) one landing-page message-match recommendation per ad group.
Separate high-intent problem, solution, and competitor-comparison searches. Do not target individual people by name or imply that the searcher’s employer has a confidential problem. Use only claims supported by my approved material; label any claim that needs legal, policy, or substantiation review. Avoid dynamic keyword insertion unless the supplied keywords are grammatically safe.
Before answering, check character limits and flag headlines that duplicate the same value proposition. Check that every keyword theme, ad claim, and landing-page recommendation maps to the stated account segment and conversion action. Ask up to 3 clarifying questions only if a required input is missing.Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET ACCOUNT SEGMENT] | Describe the account list or segment using firmographic and operational traits. | US B2B SaaS companies with 250-1,000 employees, a Salesforce stack, and a sales team of 50+ reps |
| [MARKET] | Enter the country, language, or regional market for the campaign. | United States, English |
| [BUYER ROLE] | Enter the role or buying committee member the ads should address. | VP of Revenue Operations |
| [OFFER] | Describe the product, service, or resource being promoted. | A Salesforce data-quality audit and remediation platform |
| [CONVERSION ACTION] | Enter the one action the landing page should convert, such as a demo request. | Book a 30-minute assessment |
| [ACCOUNT INSIGHTS] | Provide verified account traits, public triggers, and relevant needs. | Public job posts show RevOps hiring; targets often manage duplicate records after acquisitions and use Salesforce plus HubSpot. |
| [APPROVED CLAIMS] | List differentiators and proof that your company can substantiate. | Automated duplicate detection, Salesforce-native workflow, and a documented customer reduced duplicate lead creation by 38%. |
| [COMPETITOR AND POLICY NOTES] | List competitor terms, prohibited claims, exclusions, and brand rules. | May bid on competitor names where permitted; do not say competitors are inferior or claim guaranteed revenue gains. Exclude jobs, training, free tools, and consumer CRM searches. |
| [LANDING PAGE SUMMARY] | Summarize the destination page, form, proof, and current call to action. | Audit landing page explains duplicate-record risks, shows Salesforce integration, includes one customer result, and has a six-field assessment form. |
How to use
- Provide account insights from CRM research and public information, not assumptions about private company activity.
- Paste the campaign output into an ad-sheet template and verify all character counts in Google Ads before publishing.
- Compare each ad group with its landing page; the first page heading should repeat the search intent, not merely the product name.
- Follow up with: “Turn the highest-intent ad group into a 30-day test plan with budget split, success metric, and stop conditions.”
Variations
ABM ad brief
Use before copywriting when you need alignment between sales, marketing, and paid media.
Create a one-page ABM Google Ads brief for [ACCOUNT SEGMENT], targeting [BUYER ROLE] with [OFFER]. Use [ACCOUNT RESEARCH] and [SALES CONTEXT]. Return sections for objective, conversion, three search-intent clusters, approved claims, disallowed claims, landing-page requirement, audience exclusions, and measurement. Include one sentence explaining why each intent cluster matters to this buyer. Do not create ads or invent account pain points. Check that the conversion and measurement event are the same.
Competitor campaign
Use when bidding on competitor searches with compliant, comparison-led copy.
Create a Google Search competitor-campaign plan for people searching [COMPETITOR NAMES]. My alternative is [OFFER], with these supportable differences: [VERIFIED DIFFERENCES]. Target market: [MARKET]. Return keyword themes, 10 negative themes, two RSA drafts per competitor, and a comparison-page outline. Do not use competitor trademarks in a misleading way, make unverified performance claims, or state that users are dissatisfied. Flag copy needing trademark or legal review. Check headline and description character limits.
Landing page match
Use when ads are running but the destination page does not reflect account-specific intent.
Rewrite the message hierarchy for a Google Ads landing page targeting [BUYER ROLE] at [ACCOUNT SEGMENT]. The ad promise is [AD PROMISE], the offer is [OFFER], and the existing page says [CURRENT PAGE COPY]. Return a hero, three proof-led benefit blocks, two objection responses, and one CTA. Use only [APPROVED PROOF]. Do not add logos, statistics, integrations, or guarantees not supplied. Check that the hero matches the ad promise and the CTA requests [CONVERSION ACTION].
Tips
- Group keywords by the searcher’s job to be done, not by a long list of near-identical phrases.
- Account-based relevance in search usually comes from the landing page, approved audience layers, and sales follow-up; the ad itself should not pretend to know the searcher’s employer.
- Keep competitor campaigns separate so their cost, conversion quality, and policy risk are measurable.
- If your form is long, test a shorter first conversion such as an audit checklist only when sales can reliably follow up.
FAQ
Can Google Ads target a list of named companies?
Use Google Ads audience features according to current platform policies and consent rules, but build campaigns around eligible audiences and search intent rather than naming companies in ad copy.
Should each target account get its own ad group?
Only for a small, high-value set with truly different language or offers. Most programs perform better with segments that share needs and landing-page paths.
Can AI write compliant Google Ads copy?
It can draft copy, but your team must validate character limits, substantiation, trademark use, and current Google Ads policies before launch.