Build a LinkedIn account-based marketing plan for [TARGET ACCOUNT] to support a conversation about [OFFER]. Use only the account, contact, and market information I provide. Account research and public signals: [ACCOUNT NOTES] Known buying-group contacts and roles: [BUYING GROUP] Offer, use case, and approved proof: [OFFER AND PROOF] Desired next step and campaign timing: [CAMPAIGN GOAL] Brand, privacy, and outreach constraints: [CONSTRAINTS] Start with an account hypothesis in five bullets: likely business priority, affected functions, plausible cost of inaction, relevant use case, and evidence strength. Clearly label inference versus supplied fact.
Then produce: 1. A buying-group map with economic buyer, champion, technical or operational evaluator, likely blocker, and unknowns. Do not assign personal motives without evidence. 2. Three LinkedIn connection-note options of 250 characters or fewer, each tied to a real account signal and without a pitch-heavy claim. 3. A three-message follow-up sequence after connection, with spacing in business days, a reason for each touch, and one low-friction CTA. Each message must be under 90 words. 4. Two post concepts suitable for publishing from our company or a subject-matter expert, each with a hook, outline, and account-relevant angle that remains useful to a broader audience. 5. A one-page engagement plan: who should engage, what signals to watch, when to stop outreach, and how LinkedIn activity connects to email, sales, or events if those channels are approved. Do not fabricate profile details, mutual connections, company news, results, or quotes. Do not use sensitive personal data or imply surveillance. Before answering, check that each message earns the requested next step and that every personalization point is supported by my notes. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET ACCOUNT] | Enter the company or organization you want to reach. | HarborStone Insurance Group |
| [OFFER] | Enter the product, service, or use case you want to discuss. | Workflow software that routes commercial-policy submissions to underwriting teams |
| [ACCOUNT NOTES] | Enter verified public company information, priorities, initiatives, and relevant news or research. | HarborStone operates in four states and announced expansion of its commercial lines team. Its public careers page lists underwriting operations and business analyst roles. |
| [BUYING GROUP] | Enter known contacts, titles, functions, and relationship history. | VP of Underwriting Operations, Director of Commercial Lines, and IT Applications Manager; no existing relationship or mutual connections. |
| [OFFER AND PROOF] | Enter approved capabilities, customer evidence, metrics, and relevant use cases. | Software standardizes intake and routing; approved evidence is a case study showing a regional insurer reduced incomplete submissions after implementation. No approved ROI figures. |
| [CAMPAIGN GOAL] | Enter the desired next step, campaign dates, and any sales coordination details. | Earn a 20-minute discovery call during October; sales can follow up by email only after a LinkedIn connection or reply. |
| [CONSTRAINTS] | Enter brand voice, privacy rules, prohibited claims, and approved outreach channels. | Professional, direct voice; use public business information only; do not mention hiring as proof of a problem or claim implementation time. |
How to use
- Paste account information from sources you can verify and list every known contact separately.
- Set one realistic next step, such as a short discovery call or permission to send a relevant case study.
- Check each message for a supported account signal and remove language that assumes an internal problem.
- Follow up with: “Create a version for the operations director that changes only the role-relevant rationale and keeps all facts unchanged.”
Variations
Connection notes
Use this when you need a small set of first-touch messages.
Write four LinkedIn connection notes for [CONTACT ROLE] at [ACCOUNT]. Use [VERIFIED ACCOUNT SIGNAL], [RELEVANT OFFER], and [VOICE RULES]. Each note must be 250 characters or fewer, name one credible reason for connecting, and avoid a meeting request unless [CTA] permits it. Provide one version focused on an industry issue, one on a public initiative, one on a useful resource, and one with minimal personalization. Do not invent profile details, mutual contacts, priorities, or outcomes. Flag weak personalization inputs.
ABM content plan
Use this when you want content that creates familiarity across a target account.
Create a four-week LinkedIn content plan to build relevance with [TARGET ACCOUNT TYPE] around [BUSINESS PROBLEM]. Use [ACCOUNT THEMES], [APPROVED EXPERTISE], and [CONTENT ASSETS]. Produce four posts with a practical hook, 150-220 word draft, audience takeaway, and suggested employee-engagement role. Each post must work for a broader audience while addressing a real account theme. Do not name a target account unless approved. Do not fabricate data, customer examples, or research citations.
Sales handoff
Use this when engagement needs to become a coordinated sales follow-up.
Create an ABM LinkedIn-to-sales handoff brief for [TARGET ACCOUNT] using [ENGAGEMENT HISTORY], [BUYING GROUP], [ACCOUNT FACTS], and [OFFER]. Summarize verified signals, engagement quality, likely open questions, and the recommended next outreach action. Draft one email and one LinkedIn follow-up that reference only approved facts and ask for [NEXT STEP]. Include stop conditions and data gaps. Do not infer buying intent from a profile view, a like, or an unverified job change.
Tips
- Personalization should come from a relevant business signal, not from copying a contact's profile details into a generic pitch.
- Map more than one role before outreach: the person who feels a problem may not control budget, implementation, or procurement.
- A connection acceptance is not buying intent; use it as permission for a relevant follow-up, then watch for substantive replies or content engagement.
- Keep account research separate from assumptions so sales can challenge the hypothesis before investing more outreach.
FAQ
How many people should I contact at one target account?
Start with the likely buying group rather than a single title, often three to five relevant roles. Adjust for account size and avoid sending identical messages across the group.
Should LinkedIn messages include a demo request?
A first message can ask for a small next step when the relevance is strong. For colder accounts, a resource, question, or permission-based follow-up is often more appropriate.
Can I use AI to research LinkedIn profiles?
Use only information you are permitted to access and verify. Do not infer sensitive traits, personal circumstances, or undisclosed priorities.