ChatGPT prompt for account based marketing

Build an account-based marketing plan for [TARGET ACCOUNT]. My company, offer, proof points, and limits are [OUR OFFER AND EVIDENCE]. The account research I have verified is [ACCOUNT RESEARCH]. The known stakeholders or buying-group hypotheses are [BUYING GROUP]. The campaign goal, available channels, timeline, and budget constraints are [CAMPAIGN CONSTRAINTS].

Do not invent firmographic details, technology use, business initiatives, stakeholder names, personal interests, pain points, customer results, or mutual connections. Treat unverified buying-group roles as hypotheses. Avoid false familiarity and do not recommend scraping personal data or sending deceptive personalization.

First, identify the account’s likely business priority and the evidence supporting it. Then produce a plan for a concrete next step, not a generic awareness campaign. Format the answer as:
1. Account thesis: one paragraph with observed facts, plausible implication, and confidence level.
2. Buying-group map: table with role, likely priority, evidence or hypothesis label, message angle, and desired action.
3. Message architecture: a primary point of view, three proof points drawn only from my evidence, and objections with honest responses.
4. A 15-business-day sequence: six to eight coordinated touches across the allowed channels, each with audience, purpose, message, CTA, and stop condition.
5. Measurement plan: leading indicators, opportunity signals, disqualification signals, and a weekly decision rule.
6. Recommendation: the single next action most likely to create a qualified conversation and why.

Make the CTA proportionate to the relationship: use a diagnostic question, relevant asset, or short working session before requesting a large commitment. Before answering, self-check that every personalization claim is traceable to supplied research and that each touch advances a distinct stage rather than repeating the same pitch. Flag research gaps that could change the approach. Ask up to three clarifying questions only if a required input is missing.

Draft a three-message executive outreach sequence for [EXECUTIVE ROLE] at [TARGET ACCOUNT]. Use only [VERIFIED ACCOUNT SIGNAL] and [SUPPORTED OFFER EVIDENCE]. The goal is [MODEST CTA]. Write subject lines and email bodies of 90 words or fewer, with a different purpose for each message: relevance, useful evidence, and respectful close. Do not imply a personal connection, know internal priorities beyond the evidence, or claim outcomes I cannot document. Flag any personalization that needs research. Ask up to three questions only if required inputs are missing.

Create a 90-day account plan for [TARGET ACCOUNT] based on [ACCOUNT FACTS], [CURRENT OPPORTUNITY], [STAKEHOLDER NOTES], and [OUR POSITION]. Produce a table covering account objective, business problem, buying-group roles, relationship status, competitors or status quo, content or meeting plays, mutual action milestones, risks, and owner roles. Mark assumptions separately from known facts. Recommend the next two coordinated actions for sales and marketing, with an evidence-based rationale. Do not invent names, political dynamics, or product use. Ask up to three questions only if needed.

Write a content brief for an ABM asset aimed at [ACCOUNT SEGMENT] facing [VERIFIED PROBLEM]. Our differentiated evidence is [PROOF POINTS], and the intended action is [CTA]. Specify the audience role, decision stage, core argument, claims with source requirements, outline, format, distribution use, and measurement. The asset must teach something useful even if the reader never buys. Exclude unverified industry statistics and unsupported ROI claims. Self-check that every claim is supportable and the CTA fits the audience’s stage. Ask up to three questions only if required inputs are missing.