Create a brand partnership proposal for [PROSPECT BRAND]. My company or creator, audience, and relevant proof are: [MY AUDIENCE AND CREDENTIALS]. The prospect’s product, campaign, audience, or current priority I can support is: [PROSPECT CONTEXT]. I want to propose: [PARTNERSHIP CONCEPT]. The deliverables, timing, and available inventory are: [DELIVERABLES AND TIMELINE]. My pricing, budget range, or commercial constraints are: [COMMERCIAL TERMS]. The decision-maker and desired next step are: [CONTACT AND NEXT STEP]. Write a proposal of 500–700 words with these sections: a specific opening that connects the prospect’s stated priority to my audience; audience fit with only the metrics I supplied and their source or period; a campaign concept with the customer action it is designed to influence; a deliverables table listing format, quantity, placement, timing, owner, and approval dependency; measurement with primary KPI, secondary signals, reporting cadence, and what cannot be attributed; commercial terms with inclusions, exclusions, payment assumption, usage rights, category exclusivity, and cancellation or make-good items that need agreement; and a closing that asks for one concrete next step.
Do not invent audience size, engagement, performance benchmarks, brand priorities, case studies, legal rights, or guaranteed outcomes. Do not call impressions, clicks, or conversions interchangeable. If the proposal includes sponsored content, identify disclosure and brand-approval requirements. Keep the offer narrowly scoped enough to execute and measure. Before answering, flag unsupported claims and any term that needs legal, finance, or brand approval. Check that every deliverable has a measurable purpose and that the next step asks for a meeting, approval, or decision rather than vague interest. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROSPECT BRAND] | Enter the prospective partner’s name. | Northwind HR |
| [MY AUDIENCE AND CREDENTIALS] | Describe your audience, verified metrics, relevant channels, and credible past work. | Weekly newsletter for 18,400 operations and people leaders; 42% director level or above; 38% average unique open rate over the last 90 days; two prior HR software sponsors |
| [PROSPECT CONTEXT] | Provide a public campaign, product launch, customer segment, or stated business priority relevant to the proposal. | Northwind is launching an employee onboarding module for companies with 200–1,000 employees |
| [PARTNERSHIP CONCEPT] | Describe the core campaign idea and intended customer action. | A three-week sponsored education series on reducing new-hire paperwork and time-to-productivity |
| [DELIVERABLES AND TIMELINE] | List available placements, quantities, dates, production responsibilities, and approval windows. | One dedicated newsletter section per week, one webinar mention, one co-branded checklist; campaign runs November 4–22; sponsor approves copy within three business days |
| [COMMERCIAL TERMS] | Provide pricing, budget range, payment expectations, and non-negotiable commercial constraints. | Package price $12,000; 50% due at signing and 50% before final placement; no paid social usage included |
| [CONTACT AND NEXT STEP] | Name the decision-maker or team and the specific meeting or decision you want next. | Priya Shah, demand generation director; ask for a 25-minute scoping call next week |
How to use
- Gather sourceable audience metrics and a prospect-specific signal before filling in the prompt.
- Set deliverables and approval windows before asking AI to draft commercial language.
- Check that each metric has a time period, definition, and source, especially open rate, reach, and conversion data.
- Follow up with: “Convert this into a 180-word outreach email that asks Priya for the scoping call without attaching the full proposal.”
Variations
One-page proposal
Use this when a prospect needs an executive-ready summary.
Turn these partnership facts into a one-page proposal for [PROSPECT]: [CAMPAIGN FACTS]. The prospect priority is [PRIORITY], my relevant audience proof is [AUDIENCE DATA], and the proposed investment is [PRICE]. Include a one-sentence value proposition, three deliverables, a simple timeline, measurement limits, commercial assumptions, and a single next-step request. Use only supplied metrics and facts. Flag any missing rights, disclosure, approval, exclusivity, or payment terms rather than inventing them.
Renewal proposal
Use this to propose another campaign to an existing partner.
Draft a renewal proposal for [PARTNER] based on this completed campaign data: [RESULTS]. The partner’s feedback and current objective are: [FEEDBACK AND OBJECTIVE]. My proposed renewal scope is [NEW SCOPE], with terms [TERMS]. Write 400–600 words comparing planned versus actual results without claiming causation the data cannot show. Include what to retain, change, and test; list deliverables and reporting; then ask for a renewal decision by [DECISION DATE]. Flag any result that lacks a source or agreed baseline.
Co-marketing pitch
Use this when both brands will contribute an audience or asset.
Write a co-marketing pitch to [PARTNER] for [CAMPAIGN IDEA]. My contribution is [MY CONTRIBUTION]; their proposed contribution is [PARTNER CONTRIBUTION]; the shared target audience is [AUDIENCE]; and the desired launch date is [DATE]. Produce a 350–500 word pitch with mutual value, shared deliverables, lead-handling assumptions, approval roles, disclosure considerations, and a proposed planning call. Do not assume list sharing, endorsement, rights, or lead ownership without written agreement. Check that responsibilities are balanced and explicit.
Tips
- Base audience claims on a defined reporting period and metric definition; “18,000 subscribers” and “18,000 active readers” are not equivalent claims.
- Write deliverables as observable units with placement and timing, not broad promises such as “strong exposure.”
- Define what a campaign can measure before discussing outcomes; platform clicks, tracked leads, and downstream revenue have different attribution limits.
- Treat usage rights, exclusivity, disclosure, approval rounds, and make-goods as deal terms, not footnotes added after creative work begins.
FAQ
Should I include pricing in the first partnership proposal?
Usually include a package price or range when the scope is sufficiently defined. If discovery is still needed, state the variables that determine price rather than presenting a false fixed quote.
Can AI personalize a proposal from a prospect’s website?
It can help synthesize information you provide, but verify every claim about the prospect’s priorities, product, and audience. Avoid implying a relationship or knowledge you do not have.
How many deliverables should a first proposal include?
Use the smallest set that can test the idea and produce useful reporting. More placements do not automatically make a campaign easier to approve or measure.