I am a creative director managing a project with this context: [PROJECT CONTEXT]. My audience and business objective are [AUDIENCE AND OBJECTIVE]. The brand rules, required messages, and non-negotiables are [BRAND AND CONSTRAINTS]. The current work or team notes are [CURRENT MATERIAL]. Create a director’s working pack with six copy-paste prompts for ChatGPT, Claude, or Gemini. Each prompt must be written in my voice and include bracketed fields I can replace later. Cover these tasks: 1. Turn a vague request into a decision-ready creative brief. 2. Generate three distinct territories with a strategic tension, visual world, verbal tone, and risks of cliché. 3. Critique a concept against the brief without redesigning it prematurely. 4. Write feedback that distinguishes objective, observation, decision, and next action. 5. Prepare a client presentation narrative that explains why the work solves the problem rather than merely describing it. 6. Run a pre-production or pre-launch review for consistency across copy, design, motion, accessibility, and legal claims. For every prompt, specify the exact output format, such as a table, scorecard, or slide outline. Include criteria a senior director would use: audience tension, single-minded proposition, distinctive brand assets, hierarchy, channel behavior, production feasibility, accessibility, and proof for factual claims. Do not invent research, approvals, brand rules, or performance results. Before answering, check that each prompt has a different job and does not produce generic “creative ideas.” Flag where human judgment, client approval, legal review, or user research is needed. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROJECT CONTEXT] | Describe the client, deliverable, timing, team, channel, and current project stage. | Regional bank campaign, 30-second video, paid social cutdowns, and branch posters; concept review is Friday; team includes a writer, art director, and motion designer. |
| [AUDIENCE AND OBJECTIVE] | State the priority audience, desired behavior, and business or communication objective. | First-time homebuyers aged 28–40; increase booked mortgage consultations by making the process feel understandable. |
| [BRAND AND CONSTRAINTS] | List brand guidelines, mandatory messages, claims restrictions, budget, production limits, and stakeholder requirements. | Warm, plainspoken brand; required phrase is “home lending made clear”; no unsubstantiated rate claims; modest local production budget. |
| [CURRENT MATERIAL] | Paste the existing brief, concept notes, draft work, feedback, or research excerpts. | Client says competitors feel cold. Current idea: neighbors pass a moving box down a street while the adviser explains each next step. |
How to use
- Paste the master prompt with a real brief, then save the six resulting prompts in your project folder or team workspace.
- For a concept review, paste the actual work and require the critique prompt to cite a specific moment, line, or design decision for each observation.
- Separate feedback into decisions and exploration so teams know what is fixed before the next round.
- Follow up with: “Use the critique scorecard on this concept, then name the three highest-leverage revisions without generating new territories.”
Variations
Creative brief
Use this when an intake request is too vague to assign.
Turn [REQUEST OR CLIENT EMAIL] into a creative brief for [DELIVERABLES]. The audience is [AUDIENCE], the desired action is [OBJECTIVE], and the brand constraints are [BRAND RULES]. Output: problem statement, audience insight, single-minded proposition, mandatory elements, reasons to believe, channel requirements, measures of success, open questions, and a “not this” section to prevent predictable work. Separate verified facts from assumptions. Do not invent research or client decisions. Ask up to 3 questions only if a missing detail blocks the brief.
Concept review
Use this when deciding whether a creative route deserves another round.
Act as a rigorous creative director reviewing [CONCEPT OR DRAFT] against [BRIEF]. Score audience relevance, strategic clarity, distinctiveness, brand fit, message hierarchy, channel suitability, accessibility, feasibility, and claim support from 1–5. For every score below 4, cite the exact source of the issue and recommend one revision direction, not a finished rewrite. End with a go, revise, or stop recommendation and the evidence behind it. Do not assume facts about the audience or brand beyond the supplied material.
Client narrative
Use this when a strong idea needs a clear presentation story.
Write a [NUMBER]-slide client presentation narrative for [CAMPAIGN OR CONCEPT]. The brief is [BRIEF], the chosen territory is [TERRITORY], and proof points are [EVIDENCE]. For each slide give a title, 30–60 words of speaker notes, and the visual purpose. Sequence from problem and audience tension to strategic idea, executions, channel behavior, and next decision. Avoid decorative rationale or invented performance claims. Flag any claim needing legal or client approval before the presentation.
Tips
- Write the single-minded proposition before asking for territories; a list of messages usually produces a list of unrelated executions.
- Ask AI to identify clichés in a category, then use that critique to protect a distinctive visual or verbal choice rather than to generate more volume.
- In feedback, name the decision first: “keep the premise, change the product reveal,” then support it with observations.
- Treat legal, accessibility, cultural, and substantiation checks as part of concept development, not a final handoff task.
FAQ
Can AI replace a creative director’s concept judgment?
No. It can expose gaps, organize comparisons, and create productive starting points, but deciding what is culturally appropriate, strategically distinctive, and worth making remains a human responsibility.
How do I stop feedback prompts from being bland?
Supply the brief and require cited observations plus a decision. Scoring against explicit criteria prevents vague praise and generic rewrite suggestions.
Can I use AI-generated research in a client deck?
Do not present it as research unless it comes from a verified source. Ask the model to label assumptions and identify what needs validation.