Plan a creator outreach campaign for [BRAND AND OFFER]. The campaign objective is [CAMPAIGN GOAL], the audience is [TARGET AUDIENCE], and the creators or creator research I have are [CREATOR LIST OR RESEARCH]. My commercial terms and non-negotiables are [TERMS AND CONSTRAINTS]. Start by creating a prioritization table. For each creator, assess audience fit, recent content fit, likely audience overlap, engagement-quality signals, brand-safety concerns, contact route, and a specific content observation. Do not invent follower counts, performance data, prior brand work, personal details, or audience demographics. Mark missing research clearly. Then produce: 1. A tiered outreach plan for priority, nurture, and exclude candidates, with a reason for each tier. 2. A contact sequence with one initial message and two follow-ups, spaced sensibly and with a different reason to respond each time. 3. For the top five suitable creators, a personalized email or DM of 90 to 130 words. Open with a verifiable observation from their recent work, explain the audience-value fit in one sentence, state the offer precisely, disclose any required compensation or gifting terms, and end with one low-friction next step. 4. A campaign tracker schema covering owner, date sent, response, proposed deliverable, fee, usage rights, disclosure status, deadlines, and next action. 5. A concise brief template for creators who reply yes. Use a respectful, plain tone; do not imitate a creator’s voice or imply a relationship that does not exist. Include FTC or local disclosure reminders for sponsored content and usage-rights questions before paid work is agreed. Before answering, check that personalization is grounded in supplied research and that each message asks for one concrete action. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND OFFER] | Enter the brand, product or service, and what the creator would promote. | Harbor & Pine, a $28 refillable kitchen-cleaner starter kit with low-fragrance concentrates |
| [CAMPAIGN GOAL] | Enter the measurable campaign outcome such as product trials, signups, or awareness. | Generate 300 tracked first purchases during a six-week launch |
| [TARGET AUDIENCE] | Enter the people the campaign needs to reach. | US renters and first-time homeowners aged 25 to 40 who follow practical home-organization content |
| [CREATOR LIST OR RESEARCH] | Paste creator names, links, audience notes, and recent-post observations. | Maya Chen, Instagram, recently posted a small-apartment pantry reset; Jordan Wells, TikTok, makes weekly cleaning routines; Priya Rao, YouTube, reviews low-waste household products. |
| [TERMS AND CONSTRAINTS] | Enter budget, compensation type, timing, deliverables, restrictions, and approval rules. | $400 to $1,200 per creator; one short-form video; FTC disclosure required; no health claims; paid usage rights must be negotiated separately. |
How to use
- Paste creator links and a recent-post observation for each person; do not ask the model to guess research from a handle.
- Use the tier table to remove poor-fit prospects before drafting messages.
- Verify the first-line observation and all commercial terms before sending any outreach.
- Follow up with: “Rewrite the message for Maya as a 500-character Instagram DM while keeping the same verified observation and offer.”
Variations
Gifted product outreach
Use this when no payment is offered and creators may choose whether to post.
Draft a gifted-product outreach sequence for [BRAND AND PRODUCT] to [CREATOR]. Use only this verified creator context: [RECENT CONTENT NOTE]. State that the item is a no-obligation gift, explain why it fits their audience, and ask if they want shipping details. Do not promise payment, guaranteed posting, or favorable coverage. Include a short follow-up after [FOLLOW-UP DELAY] and remind me to handle disclosure if they choose to post.
Affiliate recruitment
Use this when the offer is a commission-based partnership.
Create a transparent affiliate recruitment email for [BRAND] aimed at [CREATOR TYPE]. The program pays [COMMISSION TERMS], tracks through [TRACKING METHOD], and promotes [PRODUCT]. Personalize using [VERIFIED CONTENT DETAIL]. Explain eligibility, payout timing, disclosure expectations, and the exact action needed to apply. Do not predict earnings or imply exclusivity unless stated. Check that terms are unambiguous and that the personalization is factual.
Creator brief
Use this after a creator agrees to participate.
Write a one-page creator brief for [CAMPAIGN] with this agreed scope: [DELIVERABLES AND DATES]. Include audience insight, required product facts, approved claims, prohibited claims, disclosure language, talking points, creative freedom boundaries, draft-review process, tracking link placement, payment terms, and usage rights. Base facts only on [SOURCE MATERIAL]. Clearly separate required elements from optional ideas and flag terms that need a written agreement.
Tips
- Personalize from a recent, specific piece of content, then explain the audience fit; a generic compliment is often less credible than no compliment.
- Keep the initial ask small: interest in details, a media kit, or confirmation of availability. Negotiate rate, usage, exclusivity, and revisions after there is mutual interest.
- Treat usage rights as separate from a post fee. Define platforms, geography, paid-media use, duration, edits, and whitelisting before approving a deal.
- Log contact dates and follow-ups in one tracker so different teammates do not message the same creator twice.
FAQ
How many follow-ups should influencer outreach include?
Usually one or two polite follow-ups are enough. Each should add a useful detail, such as timing or a clearer offer, rather than resend the original message.
Can AI research creators for me?
Use it to organize research you provide, but verify audience, engagement, content, and contact details from the creator’s current public channels before outreach.
Do gifted products require disclosure?
In many jurisdictions, a material relationship such as a gifted product may require clear disclosure. Confirm the applicable rules and your contract requirements.