Build an influencer outreach plan for [BRAND AND OFFER] with the campaign goal [CAMPAIGN GOAL]. The audience, geography, channels, budget, timing, and non-negotiables are [CAMPAIGN CONSTRAINTS]. Here is my creator prospect list and public evidence of their content or audience fit: [PROSPECT NOTES]. Here are the compensation, product, usage-rights, disclosure, and approval rules I am authorized to offer: [OFFER TERMS]. Do not invent audience metrics, engagement rates, personal details, prior brand relationships, performance forecasts, legal terms, or claims about a creator's content. Do not imply paid work is unpaid, ask for undisclosed endorsements, or recommend contacting creators whose content is a poor fit. Return:
1. A creator-selection scorecard with weighted criteria for audience fit, content fit, brand safety, location, likely production fit, and cost. 2. A prioritized outreach table for each named prospect: fit evidence from my notes, proposed collaboration angle, proposed next step, and any information to verify. 3. Three message variants: a first email or DM under 140 words, a concise follow-up, and a reply to a positive response. Personalize only using facts provided. 4. A two-week contact cadence, CRM fields, and stop rules for no response or a decline. 5. A campaign measurement plan that separates deliverables, leading indicators, tracked links or codes, and final business outcomes. Keep the first message focused on relevance and a low-friction next step, not a full negotiation. Before answering, check that every personalization line is supported by a prospect note and that every proposed collaboration conforms to the stated offer terms. Flag missing disclosure, usage-rights, exclusivity, or payment information. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND OFFER] | Describe the brand, product or service, value proposition, and proposed collaboration. | Northline is a refillable desk-supply brand. We want creators to test our magnetic weekly planner and show one real planning routine. |
| [CAMPAIGN GOAL] | State the business outcome and the action you want the audience to take. | Drive qualified email signups for a November product launch through creator-specific landing pages. |
| [CAMPAIGN CONSTRAINTS] | Give audience details, geography, channels, budget, dates, brand-safety limits, and required deliverables. | US-based productivity and work-life creators, Instagram and YouTube, $8,000 total, campaign runs October 14-28, no political content, one short video and one story set per partner. |
| [PROSPECT NOTES] | List each creator with public, verified notes about their relevant content, audience, and contact route. | Ari Gomez: YouTube videos about planning for graduate school, recent desk-reset series. Jordan Lee: Instagram creator posting weekly systems for small-business owners, based in Chicago. Priya Shah: productivity newsletter and reels about ADHD-friendly routines; public contact email on profile. |
| [OFFER TERMS] | State the approved compensation, product, payment, disclosure, rights, review, and exclusivity terms. | Authorized offer: $500-$1,500 depending on scope, free product, #ad disclosure required, 30-day organic repost right, no paid-media usage, no exclusivity, draft review for factual product claims only. |
How to use
- Build prospect notes from public, current evidence and record the exact post, channel, or audience signal that supports each outreach angle.
- Paste only offer terms you are authorized to make; keep rights, payment, disclosure, and approval conditions visible before writing messages.
- Use a distinct tracked link or code for each creator and define success before outreach begins.
- Follow up with: "Rewrite the first message for Ari Gomez using only the desk-reset series detail, and make the requested next step a 15-minute fit call."
Variations
Creator brief
Use this after a creator agrees to work with you.
Write a creator campaign brief for [CREATOR NAME] based on [CAMPAIGN DETAILS] and [SIGNED OR APPROVED TERMS]. Include objective, audience, required deliverables, key product facts, prohibited claims, disclosure language, timeline, review process, tracking link or code, usage rights, payment milestone, and contact person. Separate non-negotiable requirements from creative freedom. Do not add legal terms or product claims not supplied. Check that disclosure and rights instructions match the approved terms.
Gifted outreach
Use this for product seeding without a guaranteed paid deliverable.
Write a product-seeding outreach message to [CREATOR NAME] for [PRODUCT]. The only approved offer is [GIFT TERMS], and these public content details support the fit: [FIT NOTES]. Keep it under 120 words. State plainly that there is no obligation to post unless [POSTING CONDITION] applies, and do not imply payment or guaranteed partnership. Offer one simple way to reply. Check that the message does not request undisclosed promotion or make up familiarity with the creator's work.
Campaign report
Use this after the campaign to assess outcomes and decide what to repeat.
Analyze this influencer campaign data: [CAMPAIGN DATA]. The original goal and measurement definitions were [GOAL AND METRICS]. Produce an executive report with delivered content, spend, reach, engagement, tracked traffic, conversions, cost per result, creator-level observations, data limitations, and recommendations for the next campaign. Separate measured results from hypotheses. Do not attribute sales to a creator without tracking evidence. Check all totals and flag missing data, duplicate tracking, or incomparable platform metrics.
Tips
- Prioritize proof of audience and content fit over a large follower count; a recent, relevant content series is often more useful than a broad lifestyle audience.
- A first outreach message should earn a reply, not settle rates and rights; mention the fit, the idea, and the next step.
- Put disclosure, usage rights, whitelisting, exclusivity, payment timing, and factual-claim review in writing before content production begins.
- Stop chasing silent prospects after the planned follow-up, and record the outcome so the same creator is not contacted repeatedly by different people.
FAQ
Should I pay influencers or offer free product?
Match compensation to the requested work, audience value, production effort, and your authorized terms. Free product alone should not be presented as payment for a required sponsored deliverable.
How personalized should outreach be?
Use one or two verifiable details that show fit. Avoid pretending to be a long-time follower or referencing personal information you cannot substantiate.
Do I need disclosure language?
Usually yes for material connections such as payment or free product, but requirements vary by jurisdiction and platform. Use approved legal guidance for your campaign.