Write a LinkedIn InMail to [PROSPECT]. I represent [MY COMPANY AND ROLE]. The relevant offer is [OFFER]. Use only this public, verified context about the prospect or company: [PROSPECT CONTEXT]. The desired next step and constraints are: [CALL TO ACTION AND CONSTRAINTS]. Create a message that is 90 to 140 words, with a subject line of 3 to 7 words. Open with one specific observation from the supplied context, then connect it to a plausible business issue for that person’s role. Explain the offer in one concrete sentence, using only outcomes or proof I supplied. End with one low-friction, binary call to action such as whether a 15-minute conversation next week would be useful. Do not use a calendar link unless I provide one.
Avoid fake familiarity, flattery, “I noticed” without a real detail, generic transformation claims, jargon, and a long list of product features. Do not claim a mutual connection, a result, a customer, a personal interest, or a company initiative unless it appears in my inputs. Do not imply that the prospect has a problem; phrase the relevance as a possibility. If no credible personalization exists, say so and write a role-based version rather than inventing one. Return three variants: direct, consultative, and peer-to-peer. For each, give a subject line and the message. After the variants, include a one-line personalization note identifying the exact supplied fact used. Before answering, check every personalization and proof claim against my inputs, and flag any unsupported claim. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROSPECT] | Provide the prospect’s name, role, company, and seniority if known. | Maya Chen, VP of Customer Support at Northline Software, a 300-person B2B SaaS company. |
| [MY COMPANY AND ROLE] | State who you are, your company, and your relationship to the offer. | I am Jordan Lee, an account executive at Relaydesk. |
| [OFFER] | Describe the specific product, service, or insight and the relevant proof you can support. | Relaydesk routes technical support requests; a published case study showed 22% faster first response for a similar SaaS team. |
| [PROSPECT CONTEXT] | Paste verified public details such as a recent announcement, job post, or stated business priority. | Northline posted two senior support operations roles this month and announced an enterprise plan last quarter. |
| [CALL TO ACTION AND CONSTRAINTS] | State the meeting or reply you want and any limits such as no links, regional availability, or word count. | Ask whether a 15-minute conversation next Tuesday or Wednesday would be useful; no calendar link. |
How to use
- Paste a prospect detail you can point to publicly, such as a hiring post or company announcement.
- Give only proof you can substantiate; remove benchmark claims you cannot source.
- Choose the variant that fits your relationship and verify the personalization note before sending.
- Follow up with: “Make the direct version 75 words and replace the meeting ask with a question about their current process.”
Variations
Warm introduction
Use this when a mutual contact has made a real introduction.
Write a 90-word LinkedIn InMail to [PROSPECT] after an introduction from [MUTUAL CONTACT]. My role is [MY ROLE] and I want to discuss [RELEVANT TOPIC]. Use this verified context: [CONTEXT]. Mention the introducer only as stated, explain relevance in one sentence, and ask for [NEXT STEP]. Return a subject and two versions. Do not imply endorsement, shared history, or results the introducer did not provide. Flag unsupported personalization and ask up to 3 questions only if required.
Event follow-up
Use this after a prospect attended or spoke at a real event.
Draft a LinkedIn InMail to [PROSPECT] following [EVENT]. The specific verified session detail is [SESSION DETAIL]. I represent [COMPANY] and offer [OFFER]. Write one subject and two messages under 120 words that connect the session detail to a useful, non-generic reason to talk. End with [CALL TO ACTION]. Do not claim the prospect attended, agreed with, or remembers anything beyond the supplied evidence. Check factual claims against inputs before answering.
Breakup message
Use this after unanswered, relevant outreach.
Write a respectful final LinkedIn InMail to [PROSPECT] after [NUMBER] unanswered messages about [OFFER]. Relevant verified context is [CONTEXT]. Produce two versions of 60 to 90 words: one that closes the loop and one that offers a useful resource. Include no guilt, false urgency, or invented personalization. State a simple opt-out-friendly next step. Check that every company or outcome claim is supported by the inputs. Ask up to 3 questions only if essential.
Tips
- Personalize to a current operating signal, such as a hiring pattern or product launch, instead of a broad compliment about the company.
- Keep the offer tied to one likely responsibility of the recipient; a VP-level buyer does not need a product tour in the first message.
- Use a reply-friendly question with two reasonable options instead of asking the prospect to schedule themselves.
- Do not reuse the same observation across people at one company; it quickly reads as automated outreach.
FAQ
How long should a LinkedIn InMail be?
Around 90 to 140 words is usually enough for a credible observation, relevant offer, and one ask. Shorter can work when there is a strong event or introduction trigger.
Can AI personalize InMail from a LinkedIn profile?
Only provide information you are entitled to use and verify. Ask the model to rely strictly on the supplied facts rather than inventing personal relevance.
Should I include a case study in the first InMail?
Mention one supportable outcome if it closely matches the prospect’s role. Save the full case study for a reply or follow-up unless they ask for it.