Build a LinkedIn outreach campaign for [IDEAL PROSPECT]. I sell [OFFER] and want prospects to take this next step: [CALL TO ACTION]. Use only this research and proof: [PROSPECT RESEARCH AND EVIDENCE]. My boundaries are: [CAMPAIGN CONSTRAINTS]. Create a four-touch sequence: connection-note option, first message after acceptance, value follow-up, and respectful close-the-loop message. Include a recommended delay in business days before each follow-up. The connection note must be 300 characters or fewer; each other message must be 90-140 words. For every touch, produce: - the message; - a short personalization note explaining which supplied detail it uses; - the single purpose of that touch. Start with a concise campaign strategy stating the buyer problem, credible relevance trigger, and one reason this prospect may not be a fit. Personalization must connect a real company event, workflow, role responsibility, or stated priority to a plausible problem we solve. Do not praise generic company success, pretend to have used their product, or infer priorities from job titles alone. Keep the offer secondary to the prospect’s likely situation. Use one simple call to action, such as a 15-minute diagnostic or permission to send a relevant example; do not ask for a meeting in every touch. Avoid links in the connection note and avoid fabricated case studies, metrics, mutual connections, or urgency. Before answering, check that each claim comes from the supplied research and that every message can stand alone without sounding automated. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [IDEAL PROSPECT] | Describe the target role, company type, seniority, and buying situation. | VP of Customer Success at a 100-500 employee B2B SaaS company that recently expanded its enterprise sales team. |
| [OFFER] | Explain what you sell, who it helps, and the specific problem it addresses. | Implementation consulting that reduces time-to-value for enterprise software customers through onboarding design and customer education. |
| [CALL TO ACTION] | State the one next step you want the prospect to take. | Accept a 15-minute conversation to compare their enterprise onboarding motion with a practical checklist. |
| [PROSPECT RESEARCH AND EVIDENCE] | Paste verified details about the prospect or company plus approved proof points. | Maya Chen, VP Customer Success at SignalLayer. Company posted three enterprise CSM roles and announced a new SSO integration. Approved proof: helped a comparable analytics SaaS map onboarding milestones; no quantified results approved. |
| [CAMPAIGN CONSTRAINTS] | List tone, geography, compliance rules, exclusions, and any claims or channels to avoid. | Professional, curious tone. Target US prospects. No discount offers, no unverified ROI claims, and no more than three follow-ups. |
How to use
- Choose a narrow prospect segment before pasting research; one sequence should not serve several buyer types.
- Add only details you can verify from public sources, CRM notes, or approved account research.
- Check that the first message earns attention without asking for a meeting too early.
- Follow up with: “Create two alternate first messages for prospects who posted a customer-success hiring role.”
Variations
Account-based opener
Use for one high-priority account with several stakeholders.
Create three LinkedIn first-message options for [ACCOUNT] and [STAKEHOLDER ROLE]. Research: [ACCOUNT RESEARCH]. Our relevant capability: [OFFER]. Produce one message focused on a business event, one on a workflow problem, and one on a peer-level observation. Each must be 75-110 words and end with a low-commitment question. Do not invent account priorities or outcomes. State the evidence used beneath each message.
Event follow-up
Use after meeting a prospect at a webinar or conference.
Write a LinkedIn follow-up after [EVENT OR INTERACTION] with [PROSPECT]. Their relevant comments or context: [NOTES]. My offer: [OFFER]. Produce a connection note under 300 characters and a 100-word post-acceptance message. Reference the interaction accurately, offer one useful resource or idea, and ask one concrete next-step question. Do not claim a conversation occurred if it did not.
Re-engagement sequence
Use for prospects who went quiet after earlier contact.
Write a two-message LinkedIn re-engagement sequence for [PROSPECT]. Previous outreach and response history: [HISTORY]. New, verified reason to reach out: [NEW TRIGGER]. Relevant offer: [OFFER]. Each message must be 80-120 words, acknowledge the earlier context without guilt, and contain a different low-friction CTA. Do not repeat old wording or fabricate urgency. Check that the trigger supports the outreach.
Tips
- Use one evidence-backed relevance trigger per message; stacking a funding round, hiring post, and product launch usually makes personalization feel assembled.
- Keep the call to action proportionate to the relationship: permission to share an example can be more credible than a calendar request in the first message.
- Build separate sequences for distinct buying triggers, such as new leadership, implementation friction, or expansion, instead of rotating one generic template.
- Record reply categories such as interested, timing, wrong owner, and no fit; those patterns should drive the next campaign version.
FAQ
How personalized should LinkedIn outreach be?
Use one specific, verified detail that changes the message’s relevance. Repeating public facts without connecting them to a problem does not add value.
How many follow-ups should I send?
Usually two or three after the first message is enough. Stop earlier when the person declines, asks not to be contacted, or is clearly not the owner.
Can I use AI to research prospects?
Use it to organize research you supply or verify, but do not send claims about a prospect’s plans without checking the original source.