Draft a price increase letter for [CUSTOMER SEGMENT] about [PRODUCT OR SERVICE]. The current price is [CURRENT PRICE AND BILLING TERMS], the new price is [NEW PRICE AND BILLING TERMS], and the change takes effect on [EFFECTIVE DATE]. The accurate reason or context I can share is [REASON AND VALUE CONTEXT]. Customers can take these actions before or after the change: [CUSTOMER OPTIONS AND CONTACT ROUTE]. Use this tone: [TONE AND RELATIONSHIP]. Write a ready-to-send email of 200–300 words with a subject line and these elements in this order: a direct notice of what is changing; the exact old and new price or pricing method; the effective date and which billing event it applies to; a brief truthful explanation; the continuing value or service customers will receive; customer options, including who to contact and by when if relevant; and a respectful closing. Make the scope unambiguous: say whether the change affects existing customers, new customers, renewals, subscriptions, usage charges, taxes, or particular plans only when I supplied that information. Do not use vague phrasing such as “small adjustment,” hide the price, imply that no action is needed if customers must act, or invent cost pressures, grandfathering, discounts, policy terms, or legal notices. Avoid apologizing repeatedly or arguing with the customer. Before answering, verify that the math between old and new price is correct and flag any missing information that would make the billing impact unclear. Check that every promise and rationale is supported by my input. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [CUSTOMER SEGMENT] | Describe the customers receiving the notice, such as active subscribers, annual clients, or customers on a named plan. | Active monthly subscribers to the Studio plan |
| [PRODUCT OR SERVICE] | Enter the product, service, plan, or contract being repriced. | Northline Studio scheduling software |
| [CURRENT PRICE AND BILLING TERMS] | State the existing price, currency, cadence, and relevant billing terms. | $29 USD per month, billed monthly |
| [NEW PRICE AND BILLING TERMS] | State the new price, currency, cadence, and any changed billing terms. | $35 USD per month, billed monthly |
| [EFFECTIVE DATE] | Enter the date the new pricing starts and any known billing-cycle rule. | November 1, 2026, on the first renewal on or after that date |
| [REASON AND VALUE CONTEXT] | Provide the truthful, customer-appropriate reason for the change and value that continues. | We added multi-location calendars and extended live chat coverage to seven days a week |
| [CUSTOMER OPTIONS AND CONTACT ROUTE] | List available options, deadlines, cancellation or renewal process, and support contact details. | Customers may change plans or cancel from Account > Billing before renewal; [email protected] handles questions |
| [TONE AND RELATIONSHIP] | Describe the appropriate voice for the customer relationship and brand. | Straightforward, respectful, and appreciative; long-term small-business customers |
How to use
- Fill in prices, effective date, affected customers, and options from confirmed billing and contract information.
- Paste the prompt and have the model draft the message; do not leave plan scope or renewal timing implied.
- Verify price arithmetic, tax treatment, renewal language, and contact route against your billing system and agreements.
- Follow up with: “Create a 90-word in-app notice using the same confirmed terms.”
Variations
Renewal notice
Use when the increase applies when a customer’s annual agreement renews.
Write a renewal price notice for [CUSTOMER] whose [CONTRACT OR PLAN] renews on [RENEWAL DATE]. Current annual price: [CURRENT PRICE]. Renewal price: [NEW PRICE]. The contract notice requirement is [NOTICE RULE]. Explain this verified context: [CONTEXT]. Include these choices and contact details: [OPTIONS]. Produce a 200-word email with price, renewal date, required response deadline, and next steps. Do not imply automatic renewal, cancellation rights, or terms I did not supply. Check price calculations and make the renewal action unambiguous.
Service rate increase
Use when notifying ongoing professional-services clients about hourly or retainer rate changes.
Draft a professional services rate increase letter for [CLIENT]. My current arrangement is [CURRENT ARRANGEMENT] and it will become [NEW ARRANGEMENT] on [DATE]. The work affected is [SCOPE], and this is the truthful rationale I can share: [RATIONALE]. Write 180–240 words with a clear subject line, exact rate change, effective date, effect on scheduled work, and an invitation to discuss scope before [DEADLINE]. Do not add legal terms or promise unchanged budgets. Check that the letter distinguishes a new rate from a new contract.
Price FAQ
Use when support needs approved, consistent replies after the announcement.
Create a customer support FAQ for this confirmed price change: [PRICE CHANGE DETAILS]. Use these approved explanations and options: [APPROVED FACTS]. Write 8 questions and answers covering who is affected, timing, billing, plan changes, cancellation, and support contact. Keep each answer under 70 words and label uncertain topics as needing support confirmation. Do not make exceptions, discounts, refunds, or grandfathering policies up. Check that every answer matches the announcement terms exactly.
Tips
- State the old price, new price, currency, cadence, and effective date in the first third of the message.
- For subscriptions, specify whether the new amount applies immediately or at the first renewal on or after the effective date.
- Have billing, legal, and customer support confirm plan eligibility and notice obligations before sending.
- Give customers a real route to questions or plan changes; a generic “contact us” creates avoidable support traffic.
FAQ
How much notice should I give customers?
It depends on your contract, local rules, billing cadence, and customer relationship. Confirm those requirements before drafting the message.
Should I explain why prices are increasing?
Give a brief, truthful explanation if you can. Avoid inventing a rationale or offering a long defense that obscures the practical change.
Should I offer a discount to existing customers?
Only if that policy is approved and operationally supported. Do not imply grandfathering or an exception in a general notice unless it actually exists.