Help me write a sales pitch for one specific prospect. Build it around a credible business problem and an appropriate next step, not a generic description of my product. Do not invent information about the prospect, results, integrations, customer logos, or ROI. My offer: [OFFER] Prospect and role: [PROSPECT] What I know about their situation: [PROSPECT CONTEXT] Relevant proof I can substantiate: [PROOF]
Channel and goal: [CHANNEL AND NEXT STEP]
First, separate the facts I supplied from reasonable hypotheses. List up to three hypotheses as questions to validate, not claims. Then write the pitch in the requested channel. If it is an email, produce a subject line plus 110–150 words. If it is a spoken pitch, produce a 45–60 second script with natural pauses. If it is a slide opener, produce a headline, three bullets, and speaker notes.
Use this structure: an observation tied to the prospect context; the operational or financial consequence; how my offer changes the relevant workflow; one precise proof point; and one low-friction call to action. Make the pitch about the prospect’s job, not our company history. Connect each proof point to the outcome it supports, and avoid inflated adjectives, false urgency, “we are the best,” and feature lists without a consequence.
After the draft, provide a short personalization map showing which words came from my prospect context and which claims need confirmation. Offer two subject-line or opening-line alternatives with different angles: one risk/cost angle and one opportunity/time angle.
Before answering, verify that the call to action matches the relationship stage and that every factual claim can be traced to my inputs. Ask up to three clarifying questions only if a required input is missing.Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [OFFER] | Describe what you sell, who it helps, and the workflow or problem it changes. | Routewise helps regional HVAC companies schedule urgent jobs and reduce drive time using dispatch rules. |
| [PROSPECT] | Name the prospect company and the buyer’s role or responsibilities. | Cedar Heating & Air; Operations Director manages dispatch across six branches. |
| [PROSPECT CONTEXT] | Paste facts from research, a prior conversation, or public materials that are relevant to the pitch. | Their careers page lists dispatcher openings in three cities, and a technician mentioned last-minute route changes during a trade-show conversation. |
| [PROOF] | Provide only approved customer outcomes, case-study details, or product evidence you can support. | Approved case study: a 120-technician contractor cut unassigned same-day jobs by 18% after eight weeks. |
| [CHANNEL AND NEXT STEP] | State the format you need and the exact next action you want the prospect to take. | First outreach email; ask for a 20-minute workflow review next week. |
How to use
- Fill the prompt with only sourceable prospect facts and approved proof points.
- Choose one channel and one next step; a first email should ask for a conversation, not a purchase.
- Check the personalization map for hypotheses that should be phrased as questions on a call.
- Follow up with: “Rewrite this for a skeptical [ROLE] who cares most about [PRIORITY].”
Variations
Discovery call
Use to open a first sales conversation.
Create a 30-minute discovery-call guide for selling [OFFER] to [BUYER ROLE] at [COMPANY]. Use [KNOWN CONTEXT] to write a 45-second opening and 8 questions that uncover current process, impact, decision criteria, stakeholders, timing, and constraints. Mark assumptions as hypotheses. Include follow-up probes for vague answers and a two-minute close that proposes [NEXT STEP]. Do not pitch features before the questions expose a relevant need.
Proposal opener
Use after discovery and before sending a proposal.
Write the opening page of a proposal for [CLIENT] using [DISCOVERY NOTES] and [OFFER]. Produce a headline, a 100-word situation summary, three agreed success measures, scope boundaries, and a recommended next decision. Separate client-stated needs from our recommendations. Do not add pricing, delivery dates, outcomes, or commitments absent from the notes. Flag contradictions or missing decision criteria before drafting.
Voicemail script
Use for a concise outbound follow-up.
Write two 25-second voicemail scripts for [PROSPECT ROLE] at [COMPANY] about [OFFER]. Ground them in [VERIFIED CONTEXT] and use [APPROVED PROOF]. Each should state why I called, one relevant consequence, and a simple callback or email action. One version should lead with avoided friction and the other with a possible gain. Do not claim the prospect has a problem unless it is verified; frame uncertainty as a question.
Tips
- A good first pitch earns permission for discovery; it does not attempt to prove every capability in one message.
- Use a proof point only when it resembles the prospect’s situation in industry, scale, or workflow. Otherwise label it as an example, not a prediction.
- Research signals such as hiring or expansion are clues, not proof of pain. Phrase them as an observation and ask about their effect.
- Make the next step proportional to the ask: an unfamiliar buyer is more likely to accept a short diagnostic conversation than a full demo.
FAQ
How much personalization should a sales pitch include?
Use one or two facts that materially connect to the likely problem. Excessive detail can feel intrusive and distract from the business case.
Can I use AI to estimate ROI for a pitch?
Use it to build a model from your assumptions, then label assumptions clearly and validate them with the buyer. Do not present modeled savings as observed results.
Should I include product features in the first pitch?
Only mention a feature when you connect it to a prospect-relevant workflow and consequence. Discovery should determine which features matter.