Build a copy-paste prompt pack for my social media work. My brand and audience are [BRAND AND AUDIENCE]. My active channels are [CHANNELS]. My goals and success measures are [GOALS AND METRICS]. My voice, boundaries, and approval rules are [VOICE AND GUARDRAILS]. My source materials are [SOURCE MATERIALS]. Produce 10 distinct prompts, each 120-180 words, that I can reuse by replacing bracketed inputs. Include prompts for: audience and competitor listening; a monthly content plan; a weekly channel-specific calendar; turning a source into a post series; writing short-form posts; writing a LinkedIn post; drafting a community reply; responding to a sensitive comment; performance analysis; and an experiment brief. Each prompt must specify its needed inputs, output format, channel conventions, and a decision rule. For example, a calendar must balance formats and themes; a repurposing prompt must preserve source claims and identify unsupported additions; a reporting prompt must distinguish reach, engagement, clicks, and conversions rather than treating them as interchangeable.
For every prompt, include a one-line “do not” constraint suited to the task. Do not fabricate testimonials, customer outcomes, statistics, product features, trend observations, or competitor activity. Include a final “prompt selection guide” that maps common situations to the right prompt. Self-check before answering: ensure no two prompts produce the same deliverable, and ensure every factual claim is traceable to the supplied source materials. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND AUDIENCE] | Describe the organization, offer, audience segments, and audience problem. | B2B payroll software for operations leaders at US companies with 50-300 employees |
| [CHANNELS] | List the social platforms you actively publish on. | LinkedIn, Instagram, and X |
| [GOALS AND METRICS] | State the business goals and the metrics you use to judge success. | Generate demo interest; track qualified clicks, demo starts, saves, and comment quality |
| [VOICE AND GUARDRAILS] | Describe the brand voice, prohibited claims, escalation rules, and approval requirements. | Plainspoken and useful; no legal claims, no customer logos without approval, escalate payroll compliance questions |
| [SOURCE MATERIALS] | Paste or summarize approved product facts, campaign briefs, customer research, and existing content. | Approved launch brief, three customer interview summaries, and August product release notes |
How to use
- Paste your channel list, current guardrails, and approved source material into the master prompt.
- Save the resulting prompts in your team’s shared working document and replace only their bracketed fields.
- Check that each output matches the platform, uses approved claims, and includes a measurable next step.
- Follow up with: “Adapt the weekly calendar prompt for a product launch in [MONTH].”
Variations
Launch campaign
Use this when one release or campaign needs coordinated posts across channels.
Create a social launch campaign prompt for [PRODUCT OR CAMPAIGN]. The audience is [AUDIENCE], launch date is [DATE], approved facts are [APPROVED FACTS], and channels are [CHANNELS]. Produce a reusable prompt that asks for a two-week sequence: teaser, announcement, proof, objection handling, and reminder. Require channel-specific copy, asset needs, owner, approval status, and CTA. It must distinguish product facts from claims needing evidence and must not invent customer quotes, performance data, or availability details. Include a pre-publication compliance checklist.
Community replies
Use this when your team needs consistent replies without sounding scripted.
Write a reusable prompt for social community management. Our brand voice is [VOICE], escalation contacts are [ESCALATION RULES], and examples of approved answers are [APPROVED EXAMPLES]. The incoming comment is [COMMENT]. Ask the AI to classify intent as praise, question, complaint, misinformation, sales inquiry, or safety issue; draft one public response and, when appropriate, a private-message handoff. Require it to avoid arguing, revealing account details, promising outcomes, or answering regulated questions beyond approved facts.
Monthly reporting
Use this after a month of publishing to decide what to repeat or stop.
Create a social media reporting prompt using [PERFORMANCE DATA], [CONTENT CALENDAR], and [BUSINESS CONTEXT]. Request a one-page report with platform-level results, content-format comparison, audience signals, top posts with likely reasons, underperformers with caveats, and three testable recommendations for next month. Separate correlation from causation and calculate rates only when the denominator is supplied. Include a table of raw metrics and formulas used. Do not claim revenue impact without attribution data or invent benchmark comparisons.
Tips
- Maintain a source-of-truth file for product claims, pricing, testimonials, and approved customer names; give AI that file before asking for promotional copy.
- Write the channel and objective into every production prompt because a LinkedIn post, a support reply, and a Reels script have different jobs.
- Ask for a content mix by theme and format so calendars do not become repeated product announcements.
- Keep sensitive-comment replies within escalation rules; AI should draft the response, not decide policy or legal positions.
FAQ
Should I use one prompt for every social post?
No. Use a short writing prompt for production, but separate prompts for planning, listening, replies, and reporting because each needs different inputs and checks.
Can AI use current trends or competitor posts?
Only if you provide current examples or a connected research source. Do not accept claimed trend or competitor facts without checking them.
How do I keep posts on brand?
Provide approved examples and explicit boundaries, then compare outputs against them before publishing.