Write ad copy for [PRODUCT OR SERVICE] for [SPECIFIC AUDIENCE]. The conversion goal is [CONVERSION GOAL], and the exact offer and destination are [OFFER AND DESTINATION]. Use only these approved facts, proof points, and objections: [APPROVED FACTS AND OBJECTIONS] Use this channel, placement, and length: [CHANNEL AND LENGTH] Follow this brand voice and these compliance limits: [VOICE AND CLAIM LIMITS] Develop three genuinely different ad angles before drafting: - Problem-cost angle: name the practical cost of the audience’s current workaround. - Desired-outcome angle: show the specific result they want in the relevant moment. - Proof or mechanism angle: explain why this option is credible using an approved fact. For each angle, provide a short angle rationale, one headline, one primary-text version, and one CTA. Follow the supplied character limits exactly. If no limits are supplied, make each primary-text version 60 to 90 words and each headline 40 characters or fewer. Every version should identify the audience’s situation quickly, make one main promise, support it with a concrete approved fact or mechanism, make the offer understandable, and ask for one action. Do not write generic benefit stacks, fake urgency, unverified statistics, customer quotes, competitor comparisons, guarantees, medical or financial outcomes, or claims that go beyond the supplied evidence. Avoid repeating the same hook with minor word changes. Do not use “best,” “revolutionary,” “perfect,” or “everyone.” Ask up to 3 clarifying questions only if required information is missing. Before answering, verify the copy complies with the channel limits and mark any desirable claim that lacks proof as “not approved” rather than including it.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PRODUCT OR SERVICE] | Name the offer and explain what the product or service actually provides. | A monthly bookkeeping service for independent design studios with 2 to 10 employees. |
| [SPECIFIC AUDIENCE] | Describe one buyer segment and the situation in which it needs the offer. | Studio owners who are behind on reconciliations and need monthly financial reports before client billing. |
| [CONVERSION GOAL] | State the single action the ad should drive. | Book a 20-minute consultation. |
| [OFFER AND DESTINATION] | Provide the exact offer, eligibility details, and landing-page destination. | Free 20-minute bookkeeping cleanup assessment; clearledger.co/studio-assessment. |
| [APPROVED FACTS AND OBJECTIONS] | List approved claims, proof, differentiators, and common buyer objections. | Dedicated bookkeeper, monthly reconciliations, cash-flow report by the 10th business day; clients keep their existing accounting software. Objections: cost, handing over financial access, and fear of a disruptive switch. |
| [CHANNEL AND LENGTH] | Specify the ad channel, placement, and character or format limits. | LinkedIn single-image ad; intro text up to 150 characters and headline up to 70 characters. |
| [VOICE AND CLAIM LIMITS] | Describe the desired tone and prohibited wording or claim categories. | Calm and practical; no tax advice, savings promises, percentages, client names, or deadline pressure. |
How to use
- Supply one audience segment and one conversion action rather than asking one ad to serve the whole market.
- Paste only claims your product page, sales team, or compliance owner can substantiate.
- Compare the three angles for distinct reasons to act, then test the strongest two with matched creative.
- Follow up with: “Rewrite the proof angle for a skeptical studio owner who already has a bookkeeper, without adding any claims.”
Variations
Landing-page hero
Use this to write the first screen of an offer page.
Write a landing-page hero section for [OFFER] aimed at [AUDIENCE IN A SPECIFIC SITUATION]. Use [APPROVED BENEFITS AND PROOF], [PRIMARY CTA], and [VOICE RULES]. Provide an eyebrow if useful, a headline under 12 words, a 35- to 55-word subhead, CTA button text, and one proof line. Make the headline about the buyer’s desired result, while the subhead explains what is actually offered. Do not make unapproved outcome, pricing, or scarcity claims. Ask up to 3 questions only if essential inputs are missing. Check that the CTA accurately matches the next page or form.
Retargeting ad
Use this for people who viewed an offer but did not act.
Write three retargeting ads for people who [PRIOR ACTION] but did not [CONVERSION]. The offer is [OFFER], the credible proof is [APPROVED PROOF], and the likely hesitation is [HESITATION]. Provide a headline and 50- to 75-word primary text for each: one that reduces uncertainty, one that clarifies the offer, and one that reminds them of the relevant use case. Do not imply personal tracking beyond the stated action or invent urgency. Ask up to 3 questions only if needed. Check that all claims are supported and that each version has one CTA.
Email ad copy
Use this for a sponsored email placement.
Write sponsored email copy for [PRODUCT] to [PUBLICATION AUDIENCE] using [OFFER], [APPROVED FACTS], and [SPONSORSHIP SPECS]. Deliver a subject-line option if permitted, a 90- to 130-word body, and a CTA link phrase. Lead with a recognizable reader problem, then state one practical benefit and the evidence behind it. Keep the editorial and advertiser voices distinct; do not imply endorsement by the publisher unless explicitly approved. Ask up to 3 questions only if required inputs are missing. Check word count, disclosure requirements, and factual support.
Tips
- Test angles, not word swaps: compare a problem, outcome, and proof-based message while keeping the audience and offer stable.
- Write the objection into your source material before drafting; a credible answer to a real concern often outperforms a louder benefit claim.
- For lead-generation ads, make the CTA describe the low-friction next step, such as “Get the assessment,” rather than implying a purchase.
- Do not let a headline promise more than the landing page demonstrates in its first screen.
FAQ
What is the difference between ad copy and a product description?
Ad copy earns attention and asks for one action in a specific buyer situation. A product description can cover broader features and details after the person has shown interest.
Why ask for three angles instead of many ads?
Three named angles make testing interpretable. If one angle wins, you know which reason to buy resonated rather than merely which adjective performed.
Can I use AI copy without a compliance review?
Only for claims already approved for your market and channel. Regulated, comparative, price, guarantee, and performance claims should be reviewed by the responsible team.