Prompts / SEO & Content Marketing

ChatGPT prompts for article analysis

This prompt produces a practical content analysis of an article, including its argument, evidence, search intent, and gaps. Use it when improving a draft or assessing a competing article for a specific keyword.

PromptOpen ChatGPTOpen Claude
Analyze the article below as an editor and subject-matter-aware SEO strategist. Focus on whether it gives a searcher a complete, trustworthy answer, not on keyword repetition.

[ARTICLE TEXT]
[TARGET KEYWORD]
[TARGET READER]
[SEARCH INTENT]
[BUSINESS OR EDITORIAL GOAL]

Return an analysis in these sections:
1. Search-intent verdict: identify the dominant intent (informational, commercial investigation, transactional, navigational, or mixed), the question the reader is trying to resolve, and whether the article satisfies it.
2. Argument and structure: summarize the central claim in 75 words or fewer, then outline each major section’s job. Identify missing decision steps, unsupported jumps, repetition, or sections that answer a different query.
3. Evidence audit: list every material factual claim, statistic, quotation, recommendation, or comparison. Classify it as supported in the article, needs a source, or is opinion. Do not fabricate sources.
4. Keyword coverage: list closely related subtopics, entities, definitions, comparisons, and follow-up questions that a qualified reader would expect. Separate necessary coverage from optional expansion; do not recommend irrelevant keyword variants.
5. Reader-value improvements: give a prioritized table with the issue, why it matters to [TARGET READER], and a specific revision instruction.
6. Revised outline: provide an H1 and 5-8 H2s, with 1-2 sentences explaining what each section must answer.

Before answering, check that recommendations follow [SEARCH INTENT] rather than a generic SEO checklist, and flag claims that cannot be verified from [ARTICLE TEXT]. Ask up to 3 clarifying questions only if a required input is missing.

Fill in

PlaceholderWhat to enterExample
[ARTICLE TEXT]Paste the full article or draft you want analyzed, including its title and headings.Title: How to choose payroll software. The draft covers price, integrations, and employee self-service, then recommends three vendors without citing pricing or feature sources.
[TARGET KEYWORD]Enter the main search phrase the article should serve.how to choose payroll software
[TARGET READER]Describe the reader’s role, experience level, and decision they need to make.A 30-person US business owner replacing spreadsheets for the first time
[SEARCH INTENT]State the expected search intent or say that you want the AI to infer it from the query.Informational with commercial investigation near the end
[BUSINESS OR EDITORIAL GOAL]State the article’s legitimate goal, such as educate prospects, earn subscriptions, or support a product page.Help qualified readers evaluate options and request a product demo if it fits

How to use

  1. Paste the complete article, not only the introduction, so the analysis can identify structural duplication and missing answers.
  2. Name the real reader decision, such as comparing vendors or understanding a concept, rather than describing a broad demographic.
  3. Check the evidence audit against source links and remove or source claims before publishing.
  4. Follow up with: “Rewrite only the revised outline’s ‘implementation’ section using the evidence I have supplied, and mark unsupported claims.”

Variations

News article

Use this to assess a news story for framing, sourcing, and missing context.

Variation
Analyze this news article for accuracy signals, framing, and reader context.

[ARTICLE TEXT]
[TOPIC]
[INTENDED AUDIENCE]
[PUBLICATION STANDARD]

Return: a neutral 100-word summary; a claim-by-claim source audit; the primary sources quoted or missing; distinctions between reported fact, attribution, analysis, and prediction; important context absent from the story; and 5 precise editor questions. Do not use outside facts unless I provide sources, and do not infer motives. Check that the summary preserves uncertainty and that each concern points to exact wording in the article. Ask up to 3 questions only if required input is missing.

Finance article

Use this for educational market or company content that needs careful treatment of financial claims.

Variation
Review this financial article for analytical rigor and reader risk.

[ARTICLE TEXT]
[ASSET OR COMPANY]
[READER TYPE]
[AS-OF DATE]

Identify factual claims, valuation claims, forecasts, and investment opinions separately. For metrics, note the period, denominator, currency, and comparison baseline that are supplied or missing. Flag cherry-picked time windows, causal claims without evidence, undisclosed assumptions, and language that could be mistaken for personalized advice. Produce a revised outline for [READER TYPE]. Do not calculate or invent data. Check that every time-sensitive fact is tied to [AS-OF DATE] and every recommendation is labeled as analysis or opinion. Ask up to 3 questions only if inputs are missing.

Content brief

Use this before drafting a new article from a keyword and research notes.

Variation
Build an editorial brief for a new article.

[TARGET KEYWORD]
[RESEARCH NOTES]
[TARGET READER]
[UNIQUE EXPERTISE]

Provide the reader’s primary question, secondary questions in a logical order, search-intent assessment, article angle, H1, 6-9 H2s, evidence needed for each section, and claims that require primary sources. Include what not to cover because it would distract from the intent. Do not invent research, quotes, statistics, or product capabilities. Check that the outline has a clear decision path and that [UNIQUE EXPERTISE] contributes useful detail without unsupported claims. Ask up to 3 questions only if required input is missing.

Tips

  • Analyze the article against a stated reader decision; a page can rank for a keyword while failing to help someone choose, diagnose, or act.
  • Separate sourceable facts from editorial judgment, especially in comparison content where one unsupported claim can undermine the entire piece.
  • Use the revised outline to eliminate duplicate headings before rewriting prose; restructuring first avoids polishing sections that should be removed.
  • For regulated, medical, legal, or financial subjects, require current primary sources and have a qualified reviewer check advice before publication.

FAQ

Can AI tell me whether an article will rank?

No. It can assess intent coverage, structure, and evidence, but rankings also depend on competition, site authority, links, and search results that change over time.

Should I paste competitor articles into the prompt?

You can analyze them, but produce an original outline and do not ask the model to imitate their wording. Use them to identify questions and evidence requirements.

How should I handle statistics the analysis flags?

Find the original source, verify the date and definition, and cite it in the published article. Remove the claim if you cannot substantiate it.

Related prompts

All SEO & Content Marketing prompts →

Get a few prompts like this every week

Something Big is a free AI newsletter read by 50,000+ professionals. One email a week with prompts and tools that work, plus what changed in AI and what to do about it.