Help me develop a practical brand strategy for [BRAND OR PRODUCT]. Offer and goal: [OFFER, MODEL, STAGE, BUSINESS GOAL] Audience: [IDEAL CUSTOMER, JOB, PAINS, TRIGGERS] Market: [COMPETITORS, ALTERNATIVES, CONVENTIONS, PERCEPTIONS] Evidence: [RESEARCH, RESULTS, REVIEWS, FACTS, APPROVED CLAIMS] Current brand: [POSITIONING, MESSAGES, CUES, WHAT IS NOT WORKING] Action and constraints: [CTA, CHANNELS, GEOGRAPHY, RULES, NON-NEGOTIABLES] Ask up to 3 clarifying questions only if required information is missing. Do not invent research, testimonials, capabilities, differentiation, market share, or results. Call unproven ideas hypotheses.
Produce a strategy document with: 1. A diagnosis of audience tension, category expectation, and the strategic problem. 2. A positioning statement: for [audience] who [need], [brand] is the [category] that [benefit], because [proof]. Offer one alternate framing only for a distinct audience need. 3. A value architecture separating functional, emotional, and identity benefit from factual proof. 4. Three or four message pillars. Each needs an insight, core message, substantiation, likely objection, and response that does not overclaim. 5. A voice guide with four “sound like” traits, four “avoid” traits, and before/after examples from current language. 6. A channel table for the CTA: audience moment, message angle, proof, and action. 7. A 90-day validation plan with assumption, method, signal, decision rule, and owner. Self-check that the positioning cannot describe a named competitor unchanged. Flag unsupported claims and duplicate message pillars.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND OR PRODUCT] | Enter the brand, product, or service. | Northline Books |
| [OFFER, MODEL, STAGE, BUSINESS GOAL] | Describe what you sell, your model, maturity, and objective. | A $24 monthly bookkeeping service for US freelance designers; early growth; increase qualified trials. |
| [IDEAL CUSTOMER, JOB, PAINS, TRIGGERS] | Describe the primary customer, desired progress, pain points, and buying trigger. | Designers earning $80k-$250k who want clean books before tax season; spreadsheets create anxiety; trigger is a confusing tax bill. |
| [COMPETITORS, ALTERNATIVES, CONVENTIONS, PERCEPTIONS] | List competitors and substitutes plus market expectations. | QuickBooks, Bench, local bookkeepers, and spreadsheets; customers distrust tax-savings promises. |
| [RESEARCH, RESULTS, REVIEWS, FACTS, APPROVED CLAIMS] | Paste reliable evidence that can support claims. | Bank feed imports, transaction categorization with human review, monthly reports; 18 interviews mention wanting explanations. |
| [POSITIONING, MESSAGES, CUES, WHAT IS NOT WORKING] | Provide current brand language and explain its weaknesses. | Current line: Accounting made easy. It is interchangeable and omits human review. |
| [CTA, CHANNELS, GEOGRAPHY, RULES, NON-NEGOTIABLES] | State desired action, channels, markets, and legal or brand constraints. | Start a 14-day trial; website, email, LinkedIn; US only; no tax-outcome promises. |
How to use
- Paste customer evidence and approved product facts with current messaging.
- Have customer-facing and product leaders identify claims needing proof or legal review.
- Check that each pillar answers a different buying objection.
- Then ask: “Write a homepage message hierarchy for visitors comparing us with [COMPETITOR].”
Variations
Positioning audit
Use this when existing messaging feels generic or inconsistent.
Audit positioning for [BRAND] using [CURRENT COPY], [AUDIENCE], [OFFER], [COMPETITORS], and [EVIDENCE]. Identify generic category language, unsupported claims, audience mismatch, missing proof, and channel contradictions. Return a diagnosis table followed by two positioning directions with tradeoffs, each tied to evidence. Do not create testimonials, market facts, or capabilities. Flag claims needing customer or legal validation.
Messaging brief
Use this for a campaign or launch rather than a full strategy.
Create a campaign messaging brief for [OFFER] aimed at [AUDIENCE] to drive [CTA]. Use [CUSTOMER INSIGHT], [PROOF], [OBJECTIONS], and [CHANNELS]. Provide one proposition, three message angles, proof requirements, objection handling, CTA hierarchy, and channel adaptations. Keep performance and customer claims tied to supplied evidence. Mark unproven statements as hypotheses, not approved copy.
Naming criteria
Use this to assess possible brand or product names.
Create naming criteria for [NEW OFFER OR BRAND] using [AUDIENCE], [POSITIONING], [CATEGORY], [MARKETS], and [CONSTRAINTS]. Define weighted criteria, red flags, and a scoring worksheet. Then assess [CANDIDATE NAMES]. Do not say a name is available or trademark-safe. Recommend professional trademark clearance before a final selection.
Tips
- Differentiate around a customer-relevant tradeoff or proof point, not an adjective such as “premium.”
- Use customer language to support the problem, but do not treat one interview as a market-wide claim.
- Make category membership clear before introducing new language or a new frame.
- Set evidence thresholds that would make you keep, revise, or abandon a message.
FAQ
Can AI do market research for strategy?
It can organize research you provide and identify gaps, but it should not invent market evidence.
How many segments should I cover?
Start with one primary audience and buying context; add segments only when needs or proof materially differ.
Is a tagline positioning?
No. Positioning is the strategic choice; a tagline is one possible expression of it.