Write [ASSET TYPE] for [AUDIENCE] promoting [OFFER]. The single action I want readers to take is [CALL TO ACTION]. Use these source materials only: - Product, service, price, availability, and terms: [OFFER FACTS] - Customer problem, desired outcome, and buying context: [AUDIENCE INSIGHTS] - Approved proof, customer language, claims, and differentiators: [PROOF AND VOICE]
First identify the one promise this asset can credibly make. Build the copy around the reader’s specific situation, not a generic list of features. Translate relevant features into practical consequences, but do not claim outcomes that the supplied proof cannot support. Address the most likely hesitation only when the source material provides a factual answer. Produce the final copy in the format appropriate to the asset type. For a landing page, include headline, subhead, three benefit sections, proof, objection handling, CTA, and FAQ. For an email, include three subject lines, preview text, body, and CTA. For an ad or social post, include three distinct hooks, primary copy, headline if relevant, and CTA. Keep the length appropriate to the channel and make the CTA match the actual next step. Do not invent testimonials, statistics, scarcity, pricing, guarantees, customer names, integrations, or legal claims. Avoid unsupported superlatives and broad promises such as “save time” unless you explain what work changes. Before answering, check that every factual claim is supported by my inputs and that the copy has one primary audience, one promise, and one CTA. Flag unsupported claims instead of writing them. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [ASSET TYPE] | Enter the channel and format, such as landing-page hero, launch email, LinkedIn ad, or product page. | launch email |
| [AUDIENCE] | Describe the intended reader and the context in which they would consider the offer. | Operations managers at 50-200 person agencies who coordinate client approvals in spreadsheets and email. |
| [OFFER] | Enter the product, service, event, or promotion being marketed. | Flowmark's 14-day trial of its client-approval workspace |
| [CALL TO ACTION] | Enter the one action the reader should take next. | Start a free trial |
| [OFFER FACTS] | Paste factual details including price, availability, terms, and limitations. | No credit card; trial includes up to five client workspaces; paid plans start at $79 per month; available in the U.S. and Canada. |
| [AUDIENCE INSIGHTS] | Describe the audience's problem, priorities, objections, and desired outcome. | They lose track of feedback, chase approvals, and need a clear audit trail before sending work to clients. |
| [PROOF AND VOICE] | Paste approved evidence, customer wording, differentiators, and tone guidance. | Approved claim: clients can comment and approve in one shared link. Voice: practical, calm, no hype. Customer quote: “We stopped asking which version was final.” |
How to use
- Name one channel and one audience instead of asking for a campaign for everyone.
- Paste only claims, proof, prices, and terms that have been approved.
- Check each benefit against the supplied facts, especially comparative claims and urgency language.
- Follow up with: “Give me three alternative hooks that test different pains without changing the offer or adding claims.”
Variations
Landing page hero
Use when you need the opening section of a product page.
Write the hero section for a landing page aimed at [AUDIENCE] for [OFFER]. Use these verified facts and proof: [FACTS AND PROOF]. Produce five headline options, a subhead of 25-35 words, three outcome-led bullets, and one CTA label for [CTA]. Make the reader’s current problem concrete and state only supported benefits. Do not invent metrics, customer logos, urgency, or integrations. Flag any missing fact needed for a credible claim.
Sales email
Use for a short outbound or warm prospecting email.
Draft a 90-120 word sales email to [RECIPIENT ROLE] at [COMPANY]. The relevant public or supplied context is [CONTEXT]. We offer [OFFER], supported by [PROOF]. Include two subject lines, one specific relevance statement, a concise explanation of the offer, and a low-friction CTA: [CTA]. Do not pretend to have researched facts not supplied, claim guaranteed results, or write fake personalization.
Ad variants
Use when preparing copy to test in paid social.
Create six paid-social ad variants for [OFFER] aimed at [AUDIENCE]. Use these approved claims, terms, and proof: [APPROVED MATERIAL]. For each, provide a distinct opening angle, primary text under [WORD LIMIT] words, headline, and CTA [CTA]. Cover pain, practical outcome, proof, objection, use case, and offer angle. Do not add performance claims, discounts, deadlines, or testimonials not in the source material.
Tips
- Give the model the actual conversion event; “book a 20-minute demo” creates different copy from “view the pricing page.”
- Separate proof from positioning. A founder’s belief may shape tone, but only customer evidence, product facts, or approved data should support claims.
- Ask for angles based on different buyer problems, then test them against the same offer and CTA instead of changing every variable at once.
- For regulated or high-consideration offers, have the responsible reviewer approve claims about savings, results, safety, compliance, or competitors before publishing.
FAQ
Can ChatGPT write copy in my brand voice?
Yes, if you provide several approved examples and identify what they have in common. Voice examples do not validate product claims, so provide proof separately.
Should I ask for several versions?
Ask for versions that differ by message angle, such as risk reduction versus speed, while holding the audience and CTA constant.
Can AI create customer testimonials?
No. Use real, approved customer wording or label a draft quote as internal placeholder text until it is verified.