Build a [CALENDAR LENGTH] LinkedIn content calendar for [CREATOR OR BRAND]. My target audience is [AUDIENCE]. My expertise, offer, and credible source material are: [EXPERTISE AND MATERIAL]. My voice, boundaries, and posting capacity are: [VOICE AND CONSTRAINTS]. Create a calendar that earns attention through useful professional insight, not engagement bait. Balance original lessons, practical frameworks, informed points of view, proof from approved examples, and occasional personal operating context only where it supports the topic. Do not invent metrics, client stories, career history, quotes, or trend claims. Return a table with one row per post and these columns: publication date, audience problem, post format, opening line, core point, evidence or example needed, outline, suggested CTA, and production status. Plan formats deliberately: text post, document/carousel outline, short native video outline, poll only when a genuine research question exists, or comment-led follow-up. Do not force every format into the plan.
For each week, include a content mix showing one authority-building post, one practical takeaway, and one conversation or relationship-building post, adjusted to my stated capacity. Give each post a distinct angle; avoid repeating the same lesson with new wording. Make opening lines specific but not misleading, and use CTAs that invite a relevant reply, save, or conversation rather than “agree?” or “thoughts?”. After the table, provide a one-week batching plan and 5 reusable comment prompts for responding substantively to audience replies. Before answering, check that every post can be supported by my supplied material and that the calendar does not overpromise frequency or recycle claims. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [CALENDAR LENGTH] | The number of weeks and posts per week you can realistically publish. | 4 weeks, 3 posts per week, Monday/Wednesday/Friday. |
| [CREATOR OR BRAND] | The person or company posting and their role or market position. | Elena Morris, founder of a 12-person B2B analytics consultancy. |
| [AUDIENCE] | The specific LinkedIn audience, its role, goals, and recurring problems. | VPs of Revenue Operations at SaaS firms with 100-500 employees who are fixing unreliable pipeline reporting. |
| [EXPERTISE AND MATERIAL] | Your areas of expertise, approved examples, source documents, and offer. | CRM cleanup, funnel definitions, and forecasting; approved examples from three anonymized client projects; offer is a six-week reporting audit. |
| [VOICE AND CONSTRAINTS] | Writing style, topics to avoid, approval rules, and time available for content. | Calm, candid, technical but plain; no culture-war topics or client names; 90 minutes weekly to draft and 20 minutes daily to reply. |
How to use
- Paste real audience questions from sales calls, comments, and customer interviews alongside your approved source material.
- Check each planned post for a concrete source, example, or firsthand lesson before scheduling it.
- Choose the first week’s posts, draft them from the outlines, and remove any opening line that promises more than the post delivers.
- Follow up with: “Draft the first Monday post in Elena’s voice, under 220 words, with no unsupported performance claims.”
Variations
Founder thought leadership
Use this for a founder who needs a consistent point of view without turning every post into a sales pitch.
Create a [NUMBER]-week LinkedIn calendar for founder [NAME]. AUDIENCE: [AUDIENCE]. FIRSTHAND EXPERIENCES AND BELIEFS: [MATERIAL]. BUSINESS OFFER: [OFFER]. VOICE LIMITS: [VOICE]. Return [POSTS PER WEEK] post concepts per week with a sharp premise, proof needed, outline, and soft CTA. Include operating lessons, market observations, and useful frameworks, but only when grounded in supplied experience. Avoid manufactured controversy and vague inspiration. Check that every position can be defended with the material provided and that no week repeats the same theme.
Company page calendar
Use this when a brand page must educate buyers through multiple team voices.
Plan a [CALENDAR LENGTH] LinkedIn company-page calendar for [COMPANY]. TARGET BUYERS: [AUDIENCE]. PRODUCT AND PROOF: [MATERIAL]. AVAILABLE CONTRIBUTORS: [CONTRIBUTORS]. Create a table with date, format, topic, contributor, asset needed, buyer-stage purpose, caption outline, and CTA. Balance customer education, product clarity, team expertise, and approved proof. Do not write employee viewpoints as if they are personal unless supplied. Include an asset-production checklist and flag items needing legal, customer, or product approval.
Launch campaign
Use this when a LinkedIn calendar supports a defined product or report launch.
Create a LinkedIn launch calendar for [LAUNCH] running from [START DATE] to [END DATE]. AUDIENCE: [AUDIENCE]. CORE CLAIMS AND EVIDENCE: [CLAIMS]. ASSETS AVAILABLE: [ASSETS]. Produce pre-launch, launch-day, and follow-up posts with dates, objective, format, opening, proof required, CTA, and owner. Vary the angle across awareness, problem education, product explanation, and objection handling. Do not imply availability, results, or customer approval that has not been confirmed. Check that every claim has an assigned source or asset.
Tips
- Build topics from repeated buyer questions, objection patterns, and decisions you have firsthand evidence for; these hold up better than broad industry commentary.
- A document post needs a useful sequence of pages, not a text post split into slides; outline the takeaway on each page before designing it.
- Keep one production-status column so ideas do not get mistaken for approved, drafted, reviewed, or scheduled posts.
- Leave time for replies after publishing; thoughtful comments from the author often create more qualified conversations than adding another post.
FAQ
How often should I post on LinkedIn?
Choose a frequency you can sustain while still replying and using real evidence. Two strong posts a week usually beats a calendar full of rushed, repetitive ideas.
Should every LinkedIn post include a CTA?
No. Use a CTA when there is a natural next action, such as saving a checklist or sharing an experience. Some posts should simply deliver a complete useful point.
Can AI match my LinkedIn voice?
It can get closer when you supply a few approved posts and clear boundaries. Edit any phrasing you would not say aloud or cannot support.