Prompts / SEO & Content Marketing

ChatGPT prompts to generate content ideas

This prompt produces content ideas that map to a reader's real question, intent, and decision stage. Use it when you need an editorial backlog built around a target keyword without recycling thin, generic topics.

PromptOpen ChatGPTOpen Claude
Generate content ideas for [BRAND OR PUBLICATION] around the target keyword [TARGET KEYWORD]. The reader is [TARGET READER], who is trying to [READER JOB OR DECISION]. Our firsthand expertise, products, source access, and editorial boundaries are [EXPERTISE AND CONSTRAINTS]. Existing or recently published content is [EXISTING CONTENT].

Do not assume live search rankings, search volumes, competitor pages, statistics, product tests, customer stories, or subject-matter expertise that I have not supplied. Do not suggest a topic if it would require invented examples, legal, medical, financial, or technical advice beyond our stated qualifications.

First, break the keyword into likely intents: definition, evaluation, how-to, comparison, troubleshooting, implementation, or post-purchase. State which intents are plausible and which are not, based on the inputs. Then create 18 ideas in a table with these columns:
- Working title, written for a human reader rather than keyword repetition.
- Primary intent and funnel stage.
- Specific reader question or decision the piece resolves.
- Distinct angle or source of value, such as a framework, calculation, checklist, original practitioner process, or annotated example.
- Recommended format and approximate scope.
- Supporting topics or questions to cover.
- Evidence, expertise, or review needed before publication.
- Risk of overlap with existing content: low, medium, or high, with a short reason.

Organize the ideas into three clusters: foundational, decision-support, and practical application. Make at least four ideas suitable for people who already know the basics and need help making a choice or avoiding an implementation mistake. End with the five ideas to prioritize first, ranked by reader usefulness and our ability to create a credible piece.

Before answering, check for duplicate angles and flag any title that implies evidence or authority not present in my inputs. Ask up to 3 clarifying questions only if a required input is missing.

Fill in

PlaceholderWhat to enterExample
[BRAND OR PUBLICATION]Enter the brand or publication and its general subject area.ClearDesk, a resource center for operations leaders at independent dental groups
[TARGET KEYWORD]Enter the main keyword or search phrase around which you need ideas.dental appointment no-show rate
[TARGET READER]Describe the reader's role, experience level, and context.operations managers at 3-20 location dental groups who understand scheduling basics
[READER JOB OR DECISION]State what the reader is trying to understand, choose, fix, or accomplish.measure no-shows accurately and decide which operational changes to test
[EXPERTISE AND CONSTRAINTS]List your actual expertise, proprietary knowledge, products, sources, and topics you should not cover.we have scheduling workflow expertise and anonymized implementation notes from clinics; we cannot provide medical advice or publish patient data; our product sends reminders but does not guarantee attendance
[EXISTING CONTENT]Paste titles, URLs, short summaries, or state that no related content exists.How to write a dental appointment reminder text; 7 scheduling dashboard metrics for dental groups; no article on calculating no-show rate.

How to use

  1. Choose a keyword that represents a real reader question, not just a broad category.
  2. List existing articles so the model can find gaps instead of proposing near-duplicates.
  3. Inspect the evidence-needed column before assigning topics; prioritize ideas your team can support with real experience or research.
  4. Follow up with: "Build an outline for idea 3 that answers the reader's question before mentioning our product, and list every claim that needs a source."

Variations

Editorial calendar

Use this when you need a balanced month or quarter of content, not one keyword cluster.

Variation
Create a [TIMEFRAME] editorial calendar for [BRAND] aimed at [AUDIENCE]. Our business context, expertise, product relevance, seasonal moments, and publishing capacity are in [EDITORIAL NOTES]. Produce [NUMBER] pieces with title, audience question, intent, format, funnel role, owner type, source or expert needed, and publication week. Balance foundational, decision-stage, and retention content. Do not create topics that require claims or subject expertise absent from the notes. Check for repeated angles and for an unrealistic workload before answering.

Thought leadership

Use this when your team has an informed point of view but needs credible article angles.

Variation
Generate 12 thought-leadership article ideas for [SPOKESPERSON OR BRAND] on [TOPIC] for [AUDIENCE]. Their direct experience, defensible opinions, supporting evidence, and no-go claims are [SOURCE MATERIAL]. For each idea, provide a title, contrarian or useful thesis, evidence required, likely objection, and best format. Favor ideas that add an operational insight rather than a generic trend take. Do not attribute views, data, or client experience not supplied. Before answering, flag ideas that need outside reporting to be credible.

Video ideas

Use this when the audience learns better through demonstrations or explanations on video.

Variation
Generate 15 video ideas about [TOPIC] for [AUDIENCE], who need to [JOB]. Use our available demonstrations, experts, customer permissions, equipment limits, and existing videos in [VIDEO NOTES]. Provide title, format, viewer takeaway, opening hook, visual proof or demonstration required, target length, and related keyword or question. Include beginner and advanced choices. Do not propose demonstrations we cannot show or promise results we cannot verify. Check that each video has a concrete visual or teaching reason to exist.

Tips

  • Build topics around a decision, mistake, calculation, or implementation step; broad subjects such as "everything about payroll" rarely create a distinctive piece.
  • For comparison content, define the comparison criteria first and use the same criteria for every option; do not write a comparison only to declare your own product the winner.
  • Keep a content inventory with the reader job and intent for each page, not just titles, so overlapping articles become visible early.
  • Separate keywords that need a quick direct answer from topics that deserve a deeper guide, template, or annotated example.

FAQ

Can AI find low-competition content ideas?

Not reliably without current keyword and search-results data. It can generate hypotheses, which you should validate with your SEO tools and a review of the actual results page.

How many content ideas should I publish from one keyword?

Publish distinct pieces only when they serve different intents or decisions. Several pages targeting the same narrow question can compete with each other and confuse readers.

Should every content idea mention my product?

No. The piece should solve the reader's stated problem first. Mention the product only where it is a relevant, honest next step.

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