Create a copy-paste SEO prompt pack for [SITE AND AUDIENCE]. My topic cluster and commercial context are: [TOPIC AND OFFER]. The primary keyword and known search intent are: [PRIMARY KEYWORD AND INTENT]. My available evidence, first-party knowledge, and source constraints are: [SOURCES AND CONSTRAINTS]. The page types I need are: [PAGE TYPES]. Produce exactly 8 prompts, each written as me speaking to ChatGPT, Claude, or Gemini. Include: SERP-intent hypothesis; keyword-cluster organizer; SEO content brief; outline built for information gain; first draft from supplied evidence; existing-page refresh; on-page quality audit; and internal-link recommendation list. Each prompt must define its input fields, the exact output format, and its evidence boundary. For the content brief and outline, require an answer-first opening, sections that resolve distinct sub-intents, likely objections or edge cases, and a source plan for claims. For the draft prompt, prohibit fabricated data, quotes, experiences, product functionality, citations, and rankings. For the audit prompt, require checks for title intent match, heading hierarchy, duplicate section purpose, unsupported claims, stale statements, cannibalization risk, and internal-link relevance. Do not instruct the model to stuff keywords, guarantee rankings, or imitate a competitor word for word. Format as a table with Task, Copy-Paste Prompt, Required Inputs, Deliverable, and Follow-Up. Keep each prompt between 90 and 150 words. Before answering, verify every prompt has a different job in the workflow and flag inputs that require live SERP, analytics, or crawl data I have not supplied. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [SITE AND AUDIENCE] | Describe your site, its subject authority, and the intended searcher. | A project-management software blog for operations managers at 20-200 person agencies. |
| [TOPIC AND OFFER] | Enter the topic cluster and any related product, service, or conversion goal. | Agency capacity planning; promote a workload forecasting feature where relevant. |
| [PRIMARY KEYWORD AND INTENT] | Enter the target keyword and what you know about the searcher's intent. | agency capacity planning template; searchers want a usable planning method or template. |
| [SOURCES AND CONSTRAINTS] | List first-party knowledge, approved sources, and claims or topics that need special care. | Original survey of 120 agencies, product docs, legal-approved claims; no competitor pricing claims. |
| [PAGE TYPES] | List the pages you need, such as guides, comparisons, category pages, or updates. | Pillar guide, template landing page, comparison article, and quarterly refresh. |
How to use
- Supply your real subject expertise and approved sources before asking AI for an outline or draft.
- Use the intent prompt as a hypothesis, then validate it with your own SERP, analytics, and customer data.
- Run the audit prompt on published copy and investigate every unsupported or stale statement it flags.
- Follow up with: “Build the brief for the template landing page using only the sources I supplied.”
Variations
Content brief
Use this to scope one SEO article before drafting.
Create an SEO content brief for [KEYWORD] for [AUDIENCE]. My intent evidence is [SERP OR RESEARCH NOTES], and usable sources are [SOURCES]. Return searcher job, page angle, answer-first introduction, H2/H3 outline, information-gain opportunities, claims-to-source map, internal-link targets, and conversion role. Do not guess search volume, rankings, or competitor facts. Flag ambiguity in intent.
Page refresh
Use this to improve an existing page without losing its useful material.
Audit and refresh [EXISTING PAGE TEXT] for [TARGET QUERY] and [AUDIENCE]. Compare it with these current facts and performance notes: [EVIDENCE]. Return keep, remove, revise, and add recommendations; a revised outline; stale-claim flags; and internal-link opportunities. Preserve statements supported by evidence. Do not invent new statistics, sources, or ranking explanations.
Schema review
Use this to plan schema from visible page content.
Review this page content: [PAGE TEXT], for [PAGE TYPE]. Recommend only structured data that accurately reflects visible, supported content. Return eligible schema types, required properties, missing information, and JSON-LD field values as a draft for technical review. Do not create FAQ, review, product, or organization facts that are absent from the page or unsupported by [SOURCE NOTES].
Tips
- Optimize for the searcher's next decision, not an arbitrary word count; each section should resolve a distinct uncertainty.
- Treat AI-generated keyword and SERP observations as hypotheses unless you supplied current data from those sources.
- Build a claim-to-source map before drafting expert content, especially for comparisons, performance, health, finance, or legal statements.
- Internal links should help the reader continue the task; do not add them solely because two pages share a keyword.
FAQ
Can AI guarantee an SEO ranking?
No. It can improve research, structure, and coverage, but rankings depend on many factors outside a prompt.
Should I ask AI to analyze live search results?
Only if your tool actually has current access, and verify its observations. Pasting your own SERP notes is more reliable.
Is keyword density useful?
Use the primary term naturally where it clarifies the page. Repetition does not substitute for satisfying the intent with evidence and useful structure.