Act as a senior conversion copywriter working from evidence, not assumptions. Create a copy-paste prompt pack for these copywriting tasks: [COPYWRITING TASKS]. Use this business context across the prompts: - Offer and audience: [OFFER AND AUDIENCE] - Customer research and proof: [CUSTOMER EVIDENCE] - Brand voice and positioning: [VOICE AND POSITIONING] - Claims, compliance, and competitive boundaries: [CLAIM BOUNDARIES] - Primary conversion action: [PRIMARY CTA] Ask up to 3 clarifying questions only if a required input is missing. Then produce 6–8 tailored prompts, selecting the most relevant tasks from landing-page hero, product page, nurture email, sales email, paid ad, social ad, homepage, pricing page, feature launch, case study, and checkout copy. For each prompt, make it ready to paste into ChatGPT or Claude. It must contain the needed inputs in square brackets, precise output requirements, and asset-specific guardrails. For example, a landing-page prompt should request message hierarchy, objection handling, proof placement, CTA copy, and mobile-scannable sections; an ad prompt should request multiple angles and distinguish headline from primary text; an email prompt should state the recipient segment, one action, and a subject-line approach. Each prompt must tell the AI not to fabricate testimonials, metrics, comparisons, pricing, guarantees, or customer language. Require it to mark assumptions and unsupported claims. After the prompt pack, include a one-line “best input to gather first” note for each task. Before answering, check that no two prompts merely swap an asset name and that each one produces copy in a format people can actually publish or test.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [COPYWRITING TASKS] | List the assets you need now, such as a homepage, paid ads, welcome email, and product page. | Landing-page hero, product page, three paid LinkedIn ads, and a trial welcome email. |
| [OFFER AND AUDIENCE] | Describe what you sell, the audience segment, their job or situation, and the problem the offer addresses. | A scheduling tool for independent physical therapy clinics; office managers who spend hours each week handling appointment changes and reminders. |
| [CUSTOMER EVIDENCE] | Paste approved customer quotes, research notes, outcomes, objections, reviews, or product facts. | Three clinic managers said no-show follow-up is inconsistent. The product sends configurable SMS reminders and shows a daily cancellation list. One approved quote: “We can see the holes in tomorrow’s schedule before lunch.” |
| [VOICE AND POSITIONING] | Describe the brand’s point of view, tone, differentiators, and examples of approved copy. | Direct, calm, operational. Position around giving the front desk control, not replacing staff. Avoid startup slang. |
| [CLAIM BOUNDARIES] | List prohibited claims, required disclaimers, competitors not to mention, and facts that need qualification. | Do not claim HIPAA compliance, revenue increases, or reduced no-shows. Do not compare us to named competitors. Quote only the approved sentence. |
| [PRIMARY CTA] | State the main action you want the reader to take, such as start a trial, request a quote, or buy. | Book a 20-minute product walkthrough. |
How to use
- List the actual assets you need this week, then paste real customer language, objections, and approved proof into the shared inputs.
- Copy one generated task prompt at a time into your AI tool and fill its bracketed fields before asking it to write copy.
- Check every headline, proof point, comparison, and testimonial against your source material before publishing or testing.
- For a useful second pass, send: “Rewrite this for [SEGMENT], keep the same claims, and surface the objection about [OBJECTION] before the CTA.”
Variations
Landing page copy
Use when a page must move a defined visitor segment toward one conversion action.
Write a landing page for [OFFER] aimed at [AUDIENCE]. Their trigger, problem, and current alternative are [BUYER CONTEXT]. Approved proof and customer language: [EVIDENCE]. Required CTA: [CTA]. Brand voice: [VOICE]. Return message hierarchy, hero options, section-by-section copy, objection handling, proof placement, CTA microcopy, and FAQ. Make the outcome concrete without inventing results, testimonials, comparisons, pricing, or guarantees. Keep sections easy to scan on mobile. Before answering, flag claims unsupported by my evidence and check that each section advances the decision rather than repeating the headline.
Paid ad angles
Use when you need testable ad concepts that do not depend on hype or unsupported performance claims.
Create [NUMBER] paid [PLATFORM] ad concepts for [OFFER] targeting [AUDIENCE]. Use these approved pain points, proof points, and customer phrases: [EVIDENCE]. Goal and destination: [CONVERSION GOAL]. Restrictions: [CLAIM RULES]. For each concept, provide the angle, audience insight, headline, primary text, CTA, visual direction, and hypothesis to test. Vary the core motivation across concepts: problem, cost of inaction, workflow, proof, comparison to the current method, or desired outcome. Do not invent data, endorsements, scarcity, or competitor claims. Check that every ad can be understood without the image and that claims match the supplied evidence.
Lifecycle email
Use when a segment needs one timely next step, such as activation, renewal, or re-engagement.
Write a lifecycle email for [AUDIENCE SEGMENT] at this stage: [LIFECYCLE STAGE]. The action we want is [CTA]. Their known behavior or context is [SEGMENT CONTEXT]. Offer facts, proof, and allowed incentives: [APPROVED INPUTS]. Voice: [VOICE]. Produce three subject lines, preview text, and a 120–180 word email with one primary action. Explain why the action matters now without pretending to know the reader’s motives. Do not invent urgency, product access, pricing, or results. Check that the email matches the segment’s actual stage and that the CTA leads to a specific next step.
Tips
- Customer research should shape the structure, not just supply a quote; use it to identify the problem language, desired outcome, objections, and current alternative.
- Ask for multiple copy angles before asking for polished variants, because different motivations are more valuable to test than superficial rewrites.
- Keep a claim ledger beside the draft: source, exact wording, qualification, and approver for every number, comparison, guarantee, or testimonial.
- A landing page should answer the buyer’s next question in order: what this is, who it is for, why it matters, why believe it, what happens next.
FAQ
Can AI replace customer research for copywriting?
No. It can organize and test language, but it cannot know what your customers actually value without evidence from interviews, reviews, support tickets, or product data.
Which copywriting asset should I start with?
Start with the page or message closest to the constrained conversion goal. Its research and approved language can then feed ads, emails, and social copy.
How can I use AI copy without making unsupported claims?
Provide an explicit claim boundary and require the model to flag assumptions. Keep a human reviewer responsible for factual, regulated, financial, health, legal, and comparative statements.