ChatGPT prompt to create Facebook ads

Create a Facebook and Instagram ad test set for [PRODUCT OR OFFER], aimed at [TARGET AUDIENCE], using my approved brand voice and source material in [BRAND AND OFFER NOTES]. The campaign goal is [CAMPAIGN OBJECTIVE], and the action after the click is [LANDING PAGE OR DESTINATION]. Ask up to three questions only if a required input is missing.

First, identify the audience’s triggering moment, desired outcome, likely objection, and the proof available in my notes. Do not infer sensitive attributes or write copy that implies the viewer has a medical condition, financial hardship, protected trait, or personal problem. Do not use before-and-after framing, unsupported urgency, guaranteed results, or claims that conflict with the destination page.

Produce 6 distinct ad concepts for testing. For each concept, provide:
- Audience angle and funnel stage
- Primary text in two versions: one under 125 characters and one 125-250 characters

- A headline of 25-40 characters
- Description of up to 30 characters, if useful
- CTA button recommendation from standard Meta choices
- Static-image or 9:16 video creative brief, including the first-frame message and on-screen text
- One reason this differs materially from the other concepts

Build the set around different mechanisms or objections, not superficial word changes. Use readable sentence case, concrete benefits, and one action. Keep the copy suitable for mobile placement and avoid more than one exclamation-free punctuation emphasis.

Before answering, check every promise against my supplied proof and ensure each concept can be understood without the image. End with a brief testing plan: budget split, primary metric, and the single variable to hold constant in the first round.

Create 5 Meta lead-form ad concepts for [OFFER] targeting [AUDIENCE]. Use only approved claims in [PROOF AND RESTRICTIONS]. For each, write primary text, headline, CTA, image or video brief, and 3-5 form questions. Keep form questions limited to data needed for [SALES FOLLOW-UP], and include a qualifying question only if it changes routing. State the thank-you-screen message and next response expectation. Do not promise a consultation, quote, or result unless approved. Flag any claim or question that could create policy or privacy risk.

Write 6 retargeting ad concepts for people who [PRIOR ACTION] but did not [CONVERSION]. The offer is [OFFER], with proof in [APPROVED EVIDENCE]. Acknowledge their evaluation stage without sounding invasive or implying personal surveillance. Create primary text, headline, CTA, and creative brief for each concept. Test different friction reducers: product demonstration, FAQ, implementation detail, social proof, or offer reminder. Do not repeat cold-audience messaging or make unverified scarcity claims. End with an exclusion and frequency guidance list.

Write 5 creator-style Meta video scripts for [PRODUCT] aimed at [AUDIENCE], using [APPROVED FACTS]. Each script should run 20-35 seconds and include a natural first-line hook, a specific situation, product use, proof or limitation, and one CTA. Provide spoken lines, shot directions, on-screen text, and a disclosure note if [CREATOR RELATIONSHIP] requires it. Make the creator sound like a real user but do not fabricate personal experience, earnings, health outcomes, or customer status. Ensure the hook does not imply a sensitive attribute.