Write an Instagram Stories sequence about a founder moment for [BRAND AND FOUNDER]. The story must sound like this creator, not a brand press release. Audience: [AUDIENCE] Founder moment and verified facts: [FOUNDER STORY FACTS] Voice and examples: [VOICE NOTES] Goal and CTA: [GOAL AND CTA]
Available visuals: [AVAILABLE VISUALS] Create 6 to 8 consecutive frames. For every frame, provide: frame number, on-screen copy of 4 to 18 words, suggested visual or clip, optional spoken line, and interaction sticker if useful. Start with a specific tension, observation, or before-and-after moment in frame 1; do not start with “Hi, I’m” or a generic mission statement. Build the middle around one concrete decision, setback, customer insight, or behind-the-scenes detail. Make the final frame ask for one low-friction action that matches [GOAL AND CTA], such as replying with a keyword, voting, saving, or visiting a link. Keep important on-screen copy away from the top and bottom interface areas. Use short lines that can be read quickly, with no more than one idea per frame. Recommend a poll, question box, slider, or quiz only when it produces a useful response rather than decoration. Include a final “posting notes” section with suggested frame order, any claims to substantiate, and one alternate hook. Do not invent founder history, customer results, dates, quotes, or product capabilities. Self-check: every factual claim must be traceable to [FOUNDER STORY FACTS], and the sequence must have a clear narrative turn before the CTA. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND AND FOUNDER] | Enter the brand name, founder name, and a short description of what the business sells. | Cedar & Thread, founded by Lena Ortiz; small-batch work aprons for ceramicists and florists. |
| [AUDIENCE] | Describe the people who follow the account and what they care about. | Independent makers, studio owners, and people learning pottery; they value practical tools and candid process posts. |
| [FOUNDER STORY FACTS] | Provide the real event, timeline, details, and facts that the Story can use. | Lena made the first apron after clay kept getting into her sweatshirt pocket during evening pottery classes in 2021. She tested three pocket placements with six local ceramicists before the first sale. |
| [VOICE NOTES] | Describe the creator's natural tone and paste one or two representative captions if available. | Warm, observant, plainspoken. Typical caption: “The small things in a studio are rarely small.” Avoid hustle language. |
| [GOAL AND CTA] | State the intended outcome and the single action viewers should take. | Build trust before a restock; ask viewers to reply “apron” for the restock reminder. |
| [AVAILABLE VISUALS] | List existing photos, video clips, screenshots, or objects that can appear in each frame. | Old photo of clay-covered sweatshirt, sketchbook page, close-up of pocket samples, studio video, current apron on a potter. |
How to use
- Choose one real turning point rather than trying to tell the founder's entire life story.
- Paste real visual inventory so the suggested frames can be made from assets you already have.
- Check each factual statement against the founder's notes, especially customer references and dates.
- Follow up with: “Give me three first-frame hook options using only the facts above, each under 10 words.”
Variations
Customer story
Use this to turn a verified customer outcome into Stories.
Create 5 to 7 Instagram Story frames about [CUSTOMER] using [VERIFIED CUSTOMER FACTS], [PRODUCT CONTEXT], [VOICE NOTES], and [CTA]. For each frame give on-screen copy, visual direction, optional spoken line, and an appropriate sticker. Open with the customer’s original problem, show only evidence-backed change, and finish with one action. Keep copy under 18 words per frame and avoid before-and-after claims that cannot be substantiated. Include consent and privacy checks for names, screenshots, and results. Ask up to 3 questions only if needed.
Launch-day founder note
Use this when a founder needs to explain a product release personally.
Write a 4 to 6 frame Instagram Story for [PRODUCT LAUNCH] from founder [FOUNDER NAME]. Use [WHY IT EXISTS], [FEATURES WE CAN VERIFY], [VOICE NOTES], and [CTA]. Each frame needs readable on-screen copy, a visual suggestion using [ASSETS], and one spoken option. Explain the problem and one design tradeoff before describing the launch. Do not claim outcomes, scarcity, or customer demand unless supplied. End with an exact CTA and posting notes. Ask up to 3 questions if required facts are missing.
Behind-the-scenes day
Use this to make ordinary work feel useful and personal.
Plan an 8-frame behind-the-scenes Instagram Story around [WORKDAY ACTIVITY] for [BRAND]. Use [AUDIENCE], [REAL PROCESS DETAILS], [AVAILABLE CLIPS], and [CTA]. Give each frame short overlay copy, clip direction, and an optional interaction point. Sequence it from setup through one decision or snag to a visible result. Include one practical detail followers can learn from, not just aesthetic footage. Keep all claims tied to supplied details and flag any process step that needs confirming. Ask up to 3 questions only when necessary.
Tips
- Build Stories around a change in understanding, such as a failed first version or a customer observation, rather than a list of brand facts.
- Use native vertical clips and leave visual breathing room at the top and bottom so interface controls do not hide the message.
- A reply keyword works best when you can actually respond with something useful, such as a restock reminder or sizing guide.
- Obtain permission before using customer DMs, identifiable photos, or specific performance results.
FAQ
How many frames should a founder Story have?
Six to eight frames is usually enough for one complete idea. Split a longer story into a series rather than shrinking every frame.
Should I put all the words in the caption?
Stories are read quickly, so keep overlays short. Use spoken video or a follow-up post for necessary context.
Can AI write in my founder voice?
It can approximate a voice when you provide real examples, but remove phrases you would not naturally say before posting.