Write one Instagram Reel script for [TOPIC] for [TARGET VIEWER]. My creator voice is [CREATOR VOICE], and the purpose of this Reel is [GOAL]. Use these true source points, examples, or product details only: [SOURCE MATERIAL]. The desired length is [REEL LENGTH]. First, choose the strongest single promise or tension point from my source material. Do not try to cover every point. Produce the answer in this exact format: 1. Concept: one sentence stating the viewer payoff. 2. Hook options: three opening lines, each usable in the first 1.5 seconds. Avoid introductions such as “Hi guys,” broad claims, or a hook that needs context to make sense. 3. Recommended script: a timestamped table from 0:00 to the end. Include columns for spoken audio, on-screen text, shot/action, and editing cue. Keep spoken lines natural enough to say in one take. Put the most useful detail before the midpoint, change the visual or framing every 1–3 seconds where appropriate, and make on-screen text readable without sound. 4. Ending: one low-friction call to action matched to my goal, not a vague request to “engage.” 5. Caption: 80–140 words with a first line that extends the hook, then useful context and up to five relevant hashtags. If a required input is missing, ask up to three clarifying questions before writing. Do not invent results, customer stories, statistics, or features. Self-check that the opening earns attention without misleading viewers and that every factual claim is supported by my source material. Flag any claim that needs proof before posting.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TOPIC] | Enter the specific idea, lesson, product, or story the Reel will cover. | Why a weekly meal plan fails when it starts with recipes |
| [TARGET VIEWER] | Enter the audience most likely to watch and act on the Reel. | Busy parents who cook weeknight dinners |
| [CREATOR VOICE] | Describe your natural speaking style and any words or tones to avoid. | Warm, practical, slightly dry; short sentences; no wellness clichés |
| [GOAL] | Enter the action or outcome you want from viewers. | Get viewers to save the Reel and download my free grocery-list template |
| [SOURCE MATERIAL] | Paste the accurate notes, examples, facts, or product details the script may use. | Start with three dinners already liked by the household; check calendar first; choose two flexible pantry meals; template has a calendar and grocery list |
| [REEL LENGTH] | Enter the target runtime, such as 25 seconds or 45 seconds. | 32 seconds |
How to use
- Paste the prompt and replace every bracketed field with notes you can stand behind.
- Choose the hook that makes a specific promise to the intended viewer, then ensure the first shot supports it immediately.
- Check that text remains legible on a phone and that the visual plan is possible with the footage you have.
- Follow up with: “Give me three alternate hooks aimed at viewers who have tried this before and are skeptical.”
Variations
Product demo
Use when the Reel needs to show a product in use without sounding like an ad.
Create a 20–35 second Instagram Reel product demonstration for [PRODUCT] aimed at [AUDIENCE]. Use only these verified features and use cases: [PRODUCT FACTS]. Show the before-state, the key action, and the resulting practical benefit. Return a timestamped script with spoken audio, on-screen text, exact shots, and an understated CTA for [CTA]. Do not claim outcomes I cannot substantiate. Check that the product appears in the first three seconds and that every benefit maps to a listed fact.
Storytime Reel
Use when a personal event is the clearest way to teach a lesson.
Turn this true personal experience into a 35–50 second Instagram storytime Reel: [STORY NOTES]. My audience is [AUDIENCE] and the point I want them to take away is [LESSON]. Write a timestamped script with a curiosity-based opening, only the details needed to follow the turning point, visual directions, and a final reflection. Keep my voice [VOICE]. Do not add drama or invent dialogue. Check that the lesson follows from the story rather than being tacked on.
Educational series
Use when one topic should become a repeatable set of Reels.
Plan a five-part Instagram Reel series about [SUBJECT] for [AUDIENCE], using these verified notes: [NOTES]. For each Reel, provide a distinct title, 25–40 second script, on-screen text, visual direction, and a handoff line to the next part. Make each episode useful alone while avoiding repeated hooks or advice. The CTA is [CTA]. Check that the sequence progresses from foundation to application and that no claim exceeds the notes provided.
Tips
- Write the hook after choosing one viewer payoff; a Reel that teaches three separate ideas usually loses its structure.
- Plan shots around proof: show the spreadsheet, kitchen step, screen recording, or object that makes the spoken claim believable.
- Use captions for terms, numbers, and names that viewers may miss without sound, but do not duplicate every spoken sentence.
- Record the hook in two or three delivery styles before editing; a small change in pacing often matters more than a rewritten script.
FAQ
How long should an Instagram Reel script be?
A conversational voice commonly runs about 2–2.5 spoken words per second, but pauses, demonstrations, and text need time. Script to the actual runtime instead of forcing a word count.
Should the script include hashtags?
A few specific hashtags can help classify the post, but the hook, retention, and clear subject matter do more work. Avoid unrelated high-volume tags.
Can AI write in my voice?
It can approximate patterns when you give real samples and constraints. Read the final lines aloud and replace phrasing you would not naturally say.