Create copy-paste AI prompts for my real estate practice. Market and role: [LOCATION, PROPERTY TYPES, LICENSE ROLE, CLIENT FOCUS] Services: [SERVICES, EXPERIENCE, PROCESS, APPROVED FACTS] Rules: [BROKERAGE RULES, FAIR HOUSING, DISCLOSURES, TONE, BANNED CLAIMS] Active work: [LISTING, LEAD, CLIENT QUESTION, MARKET TOPIC]
Source material: [PROPERTY FACTS, CMA NOTES, CLIENT DETAILS, DATED LOCAL DATA]
Ask up to 3 clarifying questions only if required information is missing. Do not invent property features, square footage, school claims, market statistics, client circumstances, legal conclusions, financing terms, or neighborhood character. Do not use language that signals preference, limitation, or steering based on protected characteristics. State that local rules, brokerage policy, and licensed judgment control the final communication.
Return 10 distinct prompts, 90-140 words each, for listing descriptions, social posts, new-lead responses, buyer consultation agendas, seller pre-listing emails, open-house follow-up, price-reduction conversations, market updates, inspection-response summaries, and transaction-status updates.
Each prompt needs fill-in placeholders, audience, desired action, and exact output format. Require source-bound factual language. Marketing prompts must demand a fact check and prohibit unsupported superlatives or protected-class language. Client communication must use a warm, non-advisory tone and state a next step. Market statistics must include data date and source. Legal, tax, lending, inspection, and contract questions must be framed as general information or questions for a qualified professional.
Self-check that every prompt covers a distinct workflow and no prompt requests unsupported claims.Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [LOCATION, PROPERTY TYPES, LICENSE ROLE, CLIENT FOCUS] | State your market, property types, licensing role, and client focus. | Licensed Raleigh, North Carolina agent handling condos, townhomes, and single-family homes for first-time buyers and move-up sellers. |
| [SERVICES, EXPERIENCE, PROCESS, APPROVED FACTS] | List verified services, experience, process steps, and approved differentiators. | Seven years licensed; buyer education call, lender coordination, showing plan, offer strategy discussion, and weekly seller updates. |
| [BROKERAGE RULES, FAIR HOUSING, DISCLOSURES, TONE, BANNED CLAIMS] | Provide compliance, disclosure, tone, and prohibited-language rules. | Use Equal Housing Opportunity language where required; avoid school-quality, safety, demographic, investment-return, and family-status claims. |
| [LISTING, LEAD, CLIENT QUESTION, MARKET TOPIC] | Describe the active situation the prompts should support. | A three-bedroom townhome listing and new website leads asking about first-time buying. |
| [PROPERTY FACTS, CMA NOTES, CLIENT DETAILS, DATED LOCAL DATA] | Paste verified facts and dated sources that may be used. | 3 bed, 2.5 bath, 1,684 sq ft per tax record, 2021 HVAC, HOA $185 monthly; August 2026 MLS report with source. |
How to use
- Paste brokerage-approved rules and verified source facts before generating copy.
- Choose one prompt and replace its placeholders with current client or property details.
- Check MLS copy against source records and remove fair housing or disclosure risk.
- Then ask: “Rewrite for [CHANNEL] in 120 words, preserving facts and flagging verification needs.”
Variations
Listing description
Use this for compliant copy from verified property facts.
Write a [WORD COUNT]-word MLS description for [PROPERTY]. Use only [VERIFIED PROPERTY FACTS] and follow [BROKERAGE AND FAIR HOUSING RULES]. Lead with the strongest factual features, organize details in showing order, and end with a neutral showing invitation. Do not infer lifestyle fit, buyer type, neighborhood quality, investment return, or condition. Afterward, list every factual claim used for source verification.
Buyer follow-up
Use this after a buyer inquiry, showing, or consultation.
Draft a follow-up email to [BUYER NAME] after [INTERACTION]. Use [STATED NEEDS], [VERIFIED FACTS], and [NEXT STEP]. Keep it warm and concise without legal, tax, or lending advice. Include two questions that clarify the search and one concrete action. Do not assume budget, timing, financing, family status, or preferences the buyer did not state.
Market update
Use this for a local report based on dated data.
Write a [CHANNEL] market update for [LOCATION] using only [DATED DATA AND SOURCES]. Explain [TIME PERIOD], inventory, median price, days on market, and supplied measures plainly. Separate facts from cautious interpretation and name the source and date. Avoid predictions and investment advice. End by inviting a personalized pricing or search discussion without promising an outcome.
Tips
- Keep a source sheet recording the origin of every property fact, fee, measurement, and update.
- Avoid proxy language as well as explicit protected-class references; school, safety, and resident-fit language can create risk.
- Name geography and time period in market posts because broad reports may not describe a neighborhood or property type.
- Use AI to draft questions for inspectors, lenders, attorneys, or brokers when specialized advice is needed.
FAQ
Can I use AI-written listing copy in the MLS?
Usually after you verify every fact and follow MLS, brokerage, advertising, and fair housing rules. You remain responsible for the final copy.
Can AI tell buyers which neighborhood is best?
It should not steer clients based on protected characteristics. Use objective, verified facts and let clients define their priorities.
Can AI create a CMA?
It can organize verified data, but a licensed agent should select comparables and apply local judgment. Do not present an AI output as an appraisal.