Write a real estate listing description for this property using only the verified details below. Property facts: [PROPERTY FACTS] Target buyer or property use: [MARKETING CONTEXT] Verified location and neighborhood details: [LOCATION FACTS] Required disclosures, brokerage rules, and prohibited wording: [COMPLIANCE RULES] Listing format and length: [FORMAT AND LENGTH]
Ask up to 3 clarifying questions only if a required input is missing. Otherwise, produce: 1. A 6 to 10 word public-facing headline that highlights the strongest verified property feature. 2. One listing description in the requested length, beginning with the property’s clearest differentiator and moving logically through layout, condition, outdoor space, location facts, and practical details. 3. Three alternate opening sentences with distinct angles: lifestyle, layout, and condition or improvements. 4. A factual-verification checklist of each claim used that needs confirmation from the agent, seller, MLS record, or disclosure documents. Write concrete, sensory but accurate copy. Use measured language for condition: “updated,” “renovated,” “new,” “walkable,” “views,” and “move-in ready” only if the provided facts support them. Never infer square footage, school quality, commute time, zoning, permit status, investment return, safety, demographics, family suitability, or future development. Avoid steering and any language referring to protected classes, including coded descriptions of residents, religion, ethnicity, disability, age, family status, or neighborhood character. Do not claim a feature is included unless specified. Before answering, self-check that every superlative and factual claim is supported by the input and that the copy contains no fair-housing risk or prohibited wording. Flag uncertain claims rather than polishing them into certainty.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROPERTY FACTS] | Paste verified beds, baths, size, features, condition, improvements, systems, parking, and included items. | Two-bedroom, one-bath 1928 bungalow; 1,046 sq ft per county record; updated kitchen in 2022; original oak floors; fenced rear yard; detached one-car garage; roof replaced 2019. |
| [MARKETING CONTEXT] | Describe the property type, price position, and legitimate use or buyer priorities without referring to protected classes. | Owner-occupied single-family home in a mid-market price range; emphasize character and practical storage. |
| [LOCATION FACTS] | List only verified location details such as named nearby amenities, transit distance, or official district information. | 0.4 miles to Cedar Park light-rail station according to map measurement; three blocks from Maple Street retail corridor. |
| [COMPLIANCE RULES] | Enter local MLS, brokerage, disclosure, and prohibited-language requirements. | Follow local MLS rules; do not describe schools, residents, safety, or future zoning; verify all measurements. |
| [FORMAT AND LENGTH] | State where the copy will appear and its character or word limit. | MLS public remarks, maximum 900 characters. |
How to use
- Gather property facts from records, seller confirmations, inspections, and your MLS fields before drafting.
- Paste the actual rules and character limit for the channel where the description will appear.
- Compare every adjective in the output against your source facts, especially improvement dates, inclusions, measurements, and distance claims.
- Follow up with: “Create a 300-character version using only claims confirmed in this list: [CONFIRMED CLAIMS].”
Variations
Open house remarks
Use this for a short agent script or printed open-house handout.
Create open-house remarks for this verified property: [PROPERTY FACTS]. Visitor priorities to address: [PRIORITIES] Confirmed logistics: [LOGISTICS] Compliance restrictions: [COMPLIANCE RULES] Write a 90-second spoken welcome, a 5-bullet handout, and 5 neutral questions an agent can ask visitors about their property needs. Lead with the strongest verified features, identify practical details visitors should notice, and separate confirmed facts from items they should verify later. Do not make claims about schools, safety, residents, protected classes, financing approval, future value, or neighborhood suitability. Ask up to 3 questions only if necessary. Check each property claim against the supplied facts.
Luxury property copy
Use this when the property has distinctive verified design, finishes, or setting.
Write premium listing copy for [PROPERTY FACTS] in [FORMAT AND LENGTH]. Verified architectural and design details: [DESIGN DETAILS] Verified setting and views: [SETTING FACTS] Required disclosures and restrictions: [COMPLIANCE RULES] Produce a headline, a polished description, and a 5-item feature list. Use specific materials, provenance, and spatial details rather than empty luxury language. Describe views, privacy, renovations, and amenities only as verified. Do not infer exclusivity, investment performance, resident profile, future development, or permit status. Ask up to 3 questions only if required information is missing. Before answering, flag every phrase that needs documentary confirmation.
Rental listing
Use this for an accurate rental advertisement with clear terms.
Write a rental listing from these verified facts: [RENTAL FACTS]. Monthly rent and terms: [TERMS] Included utilities, parking, and amenities: [INCLUSIONS] Required legal or platform wording: [COMPLIANCE RULES] Length and platform: [FORMAT] Return a headline, a concise description, a transparent key-details list, and a list of facts the landlord must verify before posting. State terms exactly as supplied; do not imply approval, availability, pet policy, occupancy limits, safety, school quality, or resident type beyond the provided rules. Avoid protected-class and steering language. Ask up to 3 questions only if necessary. Self-check that no cost, fee, or inclusion is omitted or altered.
Tips
- Build the facts sheet from primary records and seller confirmations, then retain it with the draft so every claim has a source.
- Treat “renovated,” “new,” “steps from,” and “walkable” as claims that need dates, scope, measurements, or a locally accepted definition.
- Describe a home’s features and access to named places, not the kind of people who live nearby or should live there.
- Keep the final MLS character limit in the request; trimming after the fact often removes qualifications that make a claim accurate.
FAQ
Can AI write the listing from a property address alone?
It should not. An address does not reliably establish current condition, included features, measurements, or permitted claims.
Can I mention nearby schools?
Follow your local rules and brokerage guidance. It is generally safer to link or refer buyers to objective official resources rather than characterize school quality or suitability.
Does AI replace a fair-housing review?
No. It can flag obvious risks, but the listing agent and brokerage remain responsible for compliance and factual accuracy.