Write a real estate listing description for [PROPERTY FACTS] using the verified features, condition, and improvements in [VERIFIED DETAILS]. The target buyer and positioning are [TARGET BUYER AND POSITIONING]. Follow these brokerage, MLS, fair-housing, disclosure, and local advertising constraints: [COMPLIANCE REQUIREMENTS]. Use only facts I provide. Do not infer square footage, school quality, walkability, permits, zoning, views, flood status, neighborhood safety, future development, property boundaries, investment returns, or the condition of uninspected systems. Do not use protected-class language or coded audience targeting, including references to families, religion, race, national origin, disability, age, gender, or “safe” neighborhoods. If a claimed improvement needs a permit, date, or verification, describe it only as supplied or flag it for confirmation. Produce: 1. A 120- to 180-word MLS description in paragraph form. 2. Five feature bullets, each concrete and supported by the inputs. 3. Three headline options of 50 characters or fewer, without all caps or unsupported superlatives. 4. A short “Verify before publishing” list for facts that commonly require confirmation, such as measurements, tax figures, HOA details, inclusions, permits, school assignment, and disclosures. Lead with the most differentiating verified attribute, then move through layout, condition, outdoor or location-related facts, and practical details. Use sensory description only for observable features I supplied. Avoid words such as “perfect,” “rare,” “guaranteed,” “turnkey,” or “must-see” unless the brokerage’s approved style specifically allows them and the claim is defensible. Before answering, self-check every statement against my property facts and screen the wording for fair-housing risk. Flag any fact that should be confirmed with the seller, records, or broker before publication. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROPERTY FACTS] | Enter the property type, location, beds, baths, size, lot, price, and basic layout from verified records. | Two-bedroom, two-bath condominium at 1840 Willow Street, Unit 3B, Portland, OR; 1,042 sq ft per county record; third floor; one deeded parking space; listed at $489,000. |
| [VERIFIED DETAILS] | List confirmed condition notes, upgrades, dates, included items, and observable features. | Kitchen remodeled in 2022 with quartz counters and induction range. Living room has south-facing windows. In-unit laundry, private balcony, storage locker. HOA dues are $412/month; seller states no special assessment is currently pending. |
| [TARGET BUYER AND POSITIONING] | Describe the legitimate property use case or market position without referring to protected groups. | Position as a low-maintenance urban home with updated kitchen and practical storage. |
| [COMPLIANCE REQUIREMENTS] | Paste brokerage rules, MLS character limits, required disclosures, and relevant local advertising requirements. | RMLS description limit 1,000 characters. Do not state school quality or walking times. Include HOA dues only if sourced from current documents; broker will add required agency disclosures separately. |
How to use
- Start with the listing input sheet and current disclosure documents, not memory from a walkthrough.
- Label the source for measurements, renovation dates, HOA information, and inclusions before pasting them.
- Read the generated copy against the seller’s disclosures and remove claims that cannot be verified.
- Follow up with: “Create a 90-word social caption from the verified facts only; do not add location or lifestyle claims.”
Variations
Open house copy
Use this for a short event description or property-tour invitation.
Write a 90- to 120-word open-house description for [PROPERTY FACTS] using [VERIFIED HIGHLIGHTS] and [EVENT DETAILS]. Follow [COMPLIANCE RULES]. Include the date, time, address only if supplied, and two concrete features visitors can inspect. Do not claim a feature is new, permitted, walkable, or ideal for a protected group unless the inputs verify it. Avoid pressure language and fair-housing risks. Provide one short headline and one paragraph. Check every factual statement against the inputs. Ask up to three questions only if required information is missing.
Luxury listing
Use this for a high-end home where provenance and details matter.
Draft a 220-word luxury-property listing from [PROPERTY FACTS], [ARCHITECTURE AND MATERIALS], [VERIFIED UPGRADES], and [COMPLIANCE RULES]. Organize it around architectural character, craftsmanship, layout, and grounds. Use restrained language: name materials, designers, dates, and provenance only where documented; do not label the home iconic, private, or one-of-a-kind without support. Include four factual feature bullets and a verification checklist for permits, measurements, inclusions, and views. Screen for fair-housing risk and unsupported claims. Ask up to three questions only if needed.
Rental advertisement
Use this for a compliant residential rental listing.
Write a rental listing for [RENTAL FACTS], [AMENITIES AND TERMS], [AVAILABILITY], and [LOCAL COMPLIANCE RULES]. Produce a 130-word description, six factual bullets, and a separate list of required screening or disclosure language that I should confirm with a local housing professional. Describe the unit, price, lease term, deposits, utilities, and availability only as supplied. Do not express a preference for or against any protected class, invent application criteria, or promise neighborhood safety. Check the copy for fair-housing risk. Ask up to three questions only if a required input is missing.
Tips
- Source every measurement and improvement date; an attractive detail becomes a liability when its source is unclear.
- Describe the property’s features rather than the kind of person who should live there, which avoids both weak targeting and fair-housing problems.
- Do not let AI convert a nearby amenity into a travel-time claim unless you have an approved, current source and local rules allow it.
- Keep a separate verification list for seller statements, permits, HOA representations, and inclusions; these need more than polished wording.
FAQ
Can AI write an MLS listing description?
Yes, if you provide verified facts and apply your MLS and brokerage rules. The agent or broker remains responsible for accuracy and compliance.
What should never be added to an AI real estate listing?
Do not add assumptions about schools, safety, zoning, permits, square footage, boundaries, or buyer demographics. These claims require reliable sources and may create legal risk.
How do I avoid fair-housing issues in listing copy?
Focus on the home and its features, not protected groups or coded lifestyle language. Have a licensed broker or local compliance resource review questionable wording.