Draft marketing copy for a commercial real estate property using only verified information I provide. Do not invent square footage, zoning, permitted uses, financial performance, tenant details, traffic counts, demographics, approvals, environmental status, accessibility, or projected returns. Treat all figures as subject to buyer or tenant verification and do not give legal, tax, environmental, appraisal, or investment advice. Property facts and approved source materials: [PROPERTY FACTS] Property type, sale or lease objective, and asking terms: [TRANSACTION DETAILS] Target buyer or tenant profile: [TARGET AUDIENCE] Location, access, and verified market context: [LOCATION CONTEXT] Required disclaimers, brokerage details, and prohibited claims: [COMPLIANCE REQUIREMENTS] First, identify the three strongest verified selling points for this audience and the three facts that need qualification or supporting documentation. Then write:
1. A headline of 8-14 words and a 40-word subhead. 2. A 150-200 word listing description organized as opportunity, property, location, and next step. 3. Six scan-friendly highlights, each grounded in a supplied fact. 4. A property-details block covering size, site, zoning or use status, utilities or building systems, occupancy, and terms only where supplied. Mark unavailable items as "confirm with broker" rather than filling them in. 5. A 90-word broker email introducing the opportunity and requesting the next action. 6. A disclosure note incorporating my required language and stating that interested parties should independently verify information. Use fair-housing and applicable advertising principles: never indicate preferences or exclusions based on protected characteristics. Avoid terms such as "guaranteed," "prime," "perfect," "rare," or "turnkey" unless objectively supported and approved. Before answering, check that every claim traces to my materials and that no permitted-use, income, zoning, or environmental statement is presented as certain without documentation. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROPERTY FACTS] | Paste verified building, site, condition, tenant, systems, and document-backed property facts. | 18,400-square-foot two-story office building on 1.12 acres; renovated lobby in 2023; 64 parking spaces; elevator; vacant at listing; roof warranty documents available through 2029. |
| [TRANSACTION DETAILS] | State whether the property is for sale or lease, its type, asking terms, and the approved call to action. | For lease; suburban office; asking $24.50 per square foot, NNN; request tours through the listing broker. |
| [TARGET AUDIENCE] | Describe the intended buyer or tenant and the uses they are evaluating. | Medical-adjacent professional services, training firms, or regional office users needing parking and flexible floor plates. |
| [LOCATION CONTEXT] | Provide verified access, transit, nearby anchors, traffic, or market facts with sources where possible. | 0.6 miles from Route 53 interchange; bus stop across the street; 12-minute drive to O'Hare in typical off-peak conditions, according to mapping data. |
| [COMPLIANCE REQUIREMENTS] | Paste required disclaimer language, brokerage identification, and claims that legal or the owner has prohibited. | Include: Information deemed reliable but not guaranteed; independently verify all information. Do not describe the building as medical-approved or mention future highway improvements. |
How to use
- Collect the listing agreement, floor plans, zoning letter, rent roll if relevant, and approved property facts before pasting inputs.
- State the transaction type and audience because an owner-user sale needs different copy from a multi-tenant lease campaign.
- Verify every number, permitted-use statement, and operating claim against the current source documents before publishing.
- Follow up with: "Adapt the approved listing into a 120-word offering memorandum introduction for [AUDIENCE], preserving all qualifications and disclosures."
Variations
Lease listing
Use this when marketing an available suite or building to prospective tenants.
Write a compliant commercial lease listing from these verified materials: [SPACE FACTS]. Lease terms and expenses: [LEASE TERMS]. Intended tenant uses: [TARGET USES]. Location facts: [LOCATION FACTS]. Required disclosures: [DISCLOSURES]. Produce a headline, 175-word description, eight highlights, suite facts table in plain text, and 80-word broker outreach email. Distinguish existing conditions from landlord commitments, do not promise zoning or use approval, and label unknown items for verification. Check every claim against the supplied facts before answering.
Investment sale
Use this when presenting an income-producing property to qualified investors.
Draft an investment-sale overview using only the supplied documents. Asset facts: [ASSET FACTS]. Tenant and lease facts: [TENANT LEASE FACTS]. Financial data and period: [FINANCIAL DATA]. Buyer profile: [BUYER PROFILE]. Disclosures: [DISCLOSURES]. Produce a 200-word executive summary, five investment highlights, a factual lease-and-income summary, and a due-diligence request list. Do not calculate or promise cap rate, cash flow, renewals, credit quality, or future value unless the data supports it. Clearly label historical results and buyer-verification items.
Property tour email
Use this when you need concise outreach to schedule inspections for a specific listing.
Write three commercial property-tour emails using these approved facts: [PROPERTY FACTS]. Recipient types: [RECIPIENT TYPES]. Desired tour action: [CALL TO ACTION]. Required disclaimer: [DISCLOSURE]. Create one version for a broker, one for an owner-user prospect, and one for a tenant representative, each 90-120 words. Lead with a verified reason the property fits that recipient, state only approved details, and include no claims about permitted use, returns, or availability beyond what I provide. Check that all factual statements trace to the inputs.
Tips
- Keep a source sheet beside the copy that identifies where each claim came from, its date, and whether it needs a qualifier.
- Zoning labels and current use are not the same as a buyer's permitted use; direct prospects to confirm their intended use with the relevant authority.
- For investment property, separate historical operating data from forward-looking assumptions and identify the reporting period for every figure.
- A clear tour request works better than a vague invitation: name the available materials and the broker contact or scheduling process.
FAQ
Can AI write a commercial real estate listing from a flyer?
It can draft from a flyer, but a flyer may omit current terms, disclosures, and qualifications. Use the listing agreement and current source documents to verify the final copy.
Can I call a property medical, turnkey, or redevelopment-ready?
Use those claims only if the supporting approvals, condition evidence, or entitlement status are documented and approved. Otherwise describe the verified physical facts and ask prospects to confirm suitability.
Should a listing include financial projections?
Only when they are authorized, sourced, dated, and clearly labeled as assumptions or historical data. Do not present projections as guaranteed returns.